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Hoteli Marketing Social Media

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A Brief description of Social Media, lets us amplify your business today.

A Brief description of Social Media, lets us amplify your business today.


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  • 1. Thursday, January 28, 2010
  • 2. Social Media Marketing Social Media:  Social Media is the collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs. Axel Schultze Thursday, January 28, 2010
  • 3. added 100 million users in less than 9 months. Thursday, January 28, 2010
  • 4. How important is it to your brand marketing strategy?..... “Unique visitors to twitter increased 1,382% year-over-year from 475,000 unique visitors in February 2008 to 7 million in February 2009, making it the fastest growing site in the Member Communities category.” Nielson Wire blog, March 18, 2009 Thursday, January 28, 2010
  • 5. “Youtube has reached 100 million viewers. In total, internet viewers have viewed 14.8 billion online videos in January 2009 alone.” Comscore, March 5, 2009 Thursday, January 28, 2010
  • 6. “By 2010, Gen Y will outnumber Baby Boomers………. 96% of them have joined a social network” www.socialnomics.com Thursday, January 28, 2010
  • 7. “In February 2009, 735,000 unique visitors accessed Twitter via their mobile devices.” Customer service is as important now as it’s ever been……bad PR on Twitter can destroy a company. “Listening first, selling second” Source: Nielson Online Thursday, January 28, 2010
  • 8. Who’s Saying What? Despite Facebook privacy changes and serious cases of Twitter Fail Whale, social media use has increased astronomically since this time last year: During December 2009, global users spent an average of five hours on social networking sites, up from three hours in December 2008. That’s an 82% increase. Source: mashable.com Thursday, January 28, 2010
  • 9. Who’s Saying What? If people are talking about your brand, your market, your partners - you want to be - you need to be, part of that conversation. Thursday, January 28, 2010
  • 10. Why you should consider Social Media! 1. It’s Natural. Your website is exposed to large groups of people. 2. It’s low-cost/high returns. Consider using a professional - guards against turnover and promotes consistency. We also have the tools to combine strategies and install metrics - ROI. 3. It complements other efforts. It is community specific, which means it does not interfere with your other methods of obtaining traffic. Thursday, January 28, 2010
  • 11. Consumer Generated media So why is social media so big? The answer is quite simple: Social media allows the consumer’s voice to be heard, a platform in which to reach out and influence friends or complete strangers. It’s where consumers go to advocate and promote their favorite brands and topics they feel most passionate about. “78% of consumers trust peer recommendations” Source: Nielson Online Thursday, January 28, 2010
  • 12. Consumer-generated Media (CGM) Social Networks Co-Creation Types of Consumer-Generated Media Micro-Community sites Video Ratings & Review sites Twitter Consumer blogs Feedback portals Audio blogs Discussion Forums Mobile blogs Media blogs Video blogs Usenet newsgroups Marketer blogs Groups Early Stage Internet Today Source: Nielson Online Thursday, January 28, 2010
  • 13. how does social media effect real-time search? In this example, a search for hotelimarketing on Google, where on the first page, there’s a “Latest results” section What do you get? that appears with real time results! -Tweets from twitter -Content Google News -Content from Google Blog Search -Newly created Web pages -Freshly updated web pages -FriendFeed update -Jaiku updates -Identi.ca updates -TwitArmy updates Coming soon, content from Facebook and MySpace is promised. 13 Thursday, January 28, 2010
  • 14. So how does social media help me make money? It starts with a brand people can trust. If you want to be a successful profitable business, you need a core group of supporters who will be willing to make purchases. The more followers you have, the faster word of mouth spreads about your site. • More views to your profile and website • Greater Credibility and trust – a stronger ‘brand’ • A more productive network of contacts • More qualified leads • Ultimately, more sales Thursday, January 28, 2010
  • 15. Measuring what they are saying! measure your daily clicks and compare to analytics installed to determine conversion rates. Heads in beds! 15 Thursday, January 28, 2010
  • 16. Measuring what they are saying! Mix it up with current events, trends and demand generators. Keep your audience informed with special interest information. Link your campaign with hot topics that are relevant to your product. 16 Thursday, January 28, 2010
  • 17. Bring it all together Brand source Social of business Media Landing reports Pages PMS source CRO Website of business Contribution analytics reports GDS System Property Group Leads Contribution Direct increased revenues Booking Hoteligence Star Reports Engine 67.0 64.8 62.5 60.3 58.0 Revenues Presence Marketing Thursday, January 28, 2010
  • 18. Partners & clients Thursday, January 28, 2010
  • 19. Contact HoteliMarketing TollFree. 888.833.4841 Winnipeg Office Tel. 204.899.6056 Toronto Office Tel. 416.996.8270 Fax. 905.668.9664 contact@hotelimarketing.com www.hotelimarketing.com Follow us on : http://twitter.com/hotelimarketing become a fan www.facebook.com/pages/HoteliMarketing Thursday, January 28, 2010