Role Information & Communication Technology for Rural Market

Role Information & Communication Technology for Rural Market Mayank Singh Roll No. 25 MBA (Entrepreneurship & Leadership) 2008

India
Big picture
Population --1,080,264,388 (around 70% lives in rural area)
Area -- 3,287,590 sq km (more than 600,000+ villages)
Political subdivisions-- 28 states,7 union territories
Literacy--55.2 %
Per-capita income-- 0.4 $ per day
Big question
Can technology make any difference to these people
Can they effort these technologies

Development info projects, programs, schemes & feedback Procurement of Produce Supply of inputs Supply of consumer produce & services Knowledge & info useful for economic activities Entertainment & info for social needs Issue of Certificates and Licenses Delivery of health & educational services Education, training to enhance employment & economic opportunity Access to Markets Rural Citizen

Retail and IT Models
India Boasts of a huge unorganized rural retailing system through the 42,000 haats.
However organized rural retailing has not taken deep roots in rural India.
ITC has set up E-Choupal which they are looking to spread all over the country.
Godrej, Tatas, Reliance, Escorts and others are also finalizing their rural retailing plans.

IT and Connectivity putting an impact way business was done earlier.
Communication helping Traders, retailers, dealer to penetrate to the deep rural area.
Help in managing low inventory with help of communication media.

What is a rural kiosk?
A shop or community center in a rural village equipped with one or more Internet-connected PCs.

India:ICT Project Example Name of the Project Purpose Future planes Akshaya Making a district E-literate, limited employment generation. Delivery of multiple service at Akshaya centers and expand it to other districts Bhoomi Issue of Land title at 177 Bhoomi kiosks and through privately owned kiosks Expand rural kiosk network Drishtee Creating a network of privately owned kiosks for e access to info, government and service commercial Expand Network to cover new kiosk E-choupal The prime target is farmer. Farmers get information about seeds’ price, etc Scale to more users N-Logue Multipurpose Internet kiosks based on WILL Expand for commercial utilization Gyandoot Connecting rural cyber café catering the everyday needs of the masses. Extend for global Internet

ITC’s eChoupal , February 26-27, 2004

eChoupal Infrastructure and Services
Internet kiosk in the house of a trained farmer ( Sanchalak) within walking distance of target farmers
Warehousing hub managed by the old middleman, w ithin tractorable distance of target farmers
Customised knowledge on farm and risk management
Better supply chain for ITC for farm inputs --lower transaction costs, better value through traceability
Relevant real-time information results in higher income
Commodity prices, local weather, news, customized knowledge despite heterogeneity, reduced transaction costs
Direct marketing channel for farm produce
Screened for quality, demand aggregation for competitive prices and efficient logistics

3,500 eChoupals in 5 states of India covering 21,000 villages, servicing 2.0 million farmers, sourcing a range of agri commodities (oilseeds, grains, coffee, aquaculture)
Marketing a variety of goods and services (agri-inputs, consumer goods, insurance, market research)
Plan for 20,000 Choupals in 15 states covering 100,000 villages, servicing 25 million farmers by 2010 with projected transactions of US$ 2.5 billion
Higher incomes through-better yields and prices

One Example: n-Logue Services:
Communication
Education
Computer Education
Remote tutorial
Typing
Photography
Agriculture
Veterinary
Health Care

Communication
Education
Computer Education
Remote tutorial
Typing
Photography
Agriculture
Veterinary
Health Care
Email, Chatting, Video conferencing etc

Communication
Education
Computer Education
Remote tutorial
Typing
Photography
Agriculture
Veterinary
Health Care
Teaching computer, distance education, etc

Communication
Education
Computer Education
Remote tutorial
Typing
Photography
Agriculture
Veterinary
Health Care
DTP, MSWord etc

Communication
Education
Computer Education
Remote tutorial
Typing
Photography
Agriculture
Veterinary
Health Care
Use of the web cam for photography

Communication
Education
Computer Education
Remote tutorial
Typing
Photography
Agriculture
Veterinary
Health Care
Weather forecasting, Disease detection, soil analysis etc

Communication
Education
Computer Education
Remote tutorial
Typing
Photography
Agriculture
Veterinary
Health Care
Consulting with doctors in city by sending online images of the animal

Communication
Education
Computer Education
Remote tutorial
Typing
Photography
Agriculture
Veterinary
Health Care
Remote diagnostic tools, Consulting with doctors in city

India:Problem Associated with ICT project
The problem associated with ICT
Intermittent, inconsistent electrical power
Scarce and unreliable telephony system
Unreliable internet connectivity
Socio factor such as gender inequality, religious communal difference
Self centered political leader, party and corruption

Other possible models for IT in development:
PCs for village administration
Government-subsidized kiosks
Rural business process outsourcing (BPO)
Computers in schools
IT for existing non-IT development projects
Etc.

Thank You…..

Role Information & Communication Technology for Rural Market

by Mayank Singh

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