New Media Vehicle: Facebook

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New Media Vehicle: Facebook

  1. 1. Mayank Singh Associate Project Manager Tekriti Software Pvt. Ltd.
  2. 3. LALU’s TRAIN
  3. 4. A social Animal!
  4. 7. The present world………….
  5. 8. This gave birth to…..
  6. 9. Marketing of product and service
  7. 10. Influencer of our life Friends, neighbour, relatives etc.
  8. 11. Where can I find influencers for you?
  9. 12. NEW MEDIA VEHICLE Pages Advertisement Application Area
  10. 16. AIRTEL CALL HOME
  11. 17. <ul><li>Media Planning firms including Facebook platform in their media plans. </li></ul><ul><li>Companies preparing Social Ads (Facebook Application) </li></ul><ul><li>New business development and business for SMEs of IT/ITES sector. </li></ul>Conclude
  12. 18. What is Hotklix? <ul><li>India’s Largest Social bookmarking site. </li></ul><ul><li>It’s a user generated content based site. </li></ul><ul><li>Type of users hotklix trying to cater </li></ul><ul><ul><li>User interested in Publishing their stories/blog/video to drive traffic on their page. </li></ul></ul><ul><ul><li>User interested in viewing hot web news or most viewed content. </li></ul></ul><ul><ul><li>User interested in bookmarking WebPages for future reference. </li></ul></ul>
  13. 19. Expectation from Site To generate revenue To increasing page views To increase number of users as publisher To promote site Solution Requires Requires Requires Requires
  14. 20. Hotklix – Hot News from the Web
  15. 21. <ul><li>Small Application showing popular links submitted on Hotklix by various users in different category. </li></ul><ul><li>User can perform few activities over here </li></ul><ul><ul><li>Can view stories </li></ul></ul><ul><ul><li>Vote on stories </li></ul></ul><ul><ul><li>View list of stories based on categories </li></ul></ul><ul><ul><li>Submit a story (User will be automatically logged on to hotklix and can enjoy other benefits) </li></ul></ul>
  16. 22. Activities on facebook <ul><li>Links viewed by user goes as a notification to his/her friends </li></ul><ul><li>Links on which user voted goes as a notification to his/her friends </li></ul><ul><li>Activities are even posted on user’s profile </li></ul>
  17. 23. Hotklix Page on facebook
  18. 24. <ul><li>Promoting Hotklix via making a page on facebook. </li></ul><ul><li>Rss feeds on page show popular links being submitted on site. </li></ul><ul><li>Will promote page in future via ad </li></ul>
  19. 25. Facebook connect <ul><li>User can login/logout using their facebook account on hotklix </li></ul><ul><li>User can perform all the activities with their facebook account. </li></ul><ul><li>User can publish following activates on their facebook wall. </li></ul><ul><ul><li>User vote hot/cold </li></ul></ul><ul><ul><li>Content vote hot/cold </li></ul></ul><ul><ul><li>Comment a content </li></ul></ul><ul><ul><li>Add to favourite </li></ul></ul><ul><ul><li>Become a fan </li></ul></ul><ul><ul><li>Publish content on facebook wall. </li></ul></ul>
  20. 26. Thank you, Visit: www.hotklix.com
  21. 27. <ul><li>Contact Me @ [email_address] </li></ul><ul><li>Mobile: +919811923199 </li></ul><ul><li>@Facebook search [email_address] </li></ul>

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