Does this data make my butt look BIG
10 things online display advertisers should pay attention in the data driven world to successfully increase target reach, reduce waste, all while avoiding bad data.
As online marketers are looking to reduce waste and make ad dollars go farther, it is estimated that the majority of all online display advertising will use third party data shortly. This signals a changing of the guard as traditionally the majority online ad buys were ‘publisher direct’ buys, where ads are placed on websites based on the site’s ranking for the target audience. That is why, many agencies and advertisers who used to outsource their data strategies, are now racing to bring the data expertise back in-house.