Reaching Customers in a Social Media/ Multi-Device World at #SMTravel12

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@comScore conference deck from the 03/06/2012 #SMTravel12 keynote session on mobile and social trends by @philipgrote

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Reaching Customers in a Social Media/ Multi-Device World at #SMTravel12

  1. 1. @comScore @PhilipGrote 1 #SMTravel12 source: comScore 2012
  2. 2. @comScore @PhilipGrote 2 #SMTravel12U.S. Mobile Phone Install Base source: comScore MobiLens, 3 Month Average ending December 2011
  3. 3. @comScore @PhilipGrote 4 #SMTravel12 source: comScore MobiLens, 3 Month Average ending December 2011 source: comScore MobiLens, 3 months ending July
  4. 4. @comScore @PhilipGrote 5 #SMTravel12U.S. Mobile Phone Purchasing Trend source: comScore MobiLens, 3 months ending July source: comScore MobiLens, 3 Month Average ending December 2011
  5. 5. 100%US Internet traffic source: comScore Device Essentials December 2011
  6. 6. 92%US Internet traffic comes from PC/MAC: 78% US Internet traffic from Windows PC 13% US Internet traffic comes from Mac source: comScore Device Essentials December 2011
  7. 7. 100%US Internet traffic source: comScore Device Essentials December 2011
  8. 8. 8%US Internet traffic comes from Non-PCs: 5.2% SmartPhones from 2.5% Tablets from source: comScore Device Essentials December 2011
  9. 9. @comScore @PhilipGrote 10 #SMTravel12 37 million December 2011 8 million December 2010 source: comScore Device Essentials
  10. 10. @comScore @PhilipGrote 11 #SMTravel12                 source: comScore MobiLens, 3 Month Average ending December 2011
  11. 11. @comScore @PhilipGrote 12 #SMTravel12 Tablets rule our PCs evenings rule our workdaysSmartphones rule our mornings 12:00 am 8:00 am 6:00 pm source: comScore MobiLens, comScore ending July 2011 source: 3 months Custom Analytics
  12. 12. @comScore @PhilipGrote 13 #SMTravel12 Smartphone PC/MAC Tablet Gaming source: comScore MobiLens, 3 months ending July 2011 source: comScore 2012
  13. 13. @comScore @PhilipGrote 14 #SMTravel12 Comcast Video Subscriber Loss 2009 2009 2010 2010 2011 2011 -500,000 -600,000 -800,000 source: Comcast 10-k filings 2008, 2009, 2010, and 2011
  14. 14. In December 2011  42%105,000,000Americans watched  44%43,000,000,000online videos! source: comScore Video Metrix
  15. 15. @comScore @PhilipGrote 16 #SMTravel12 source: comScore 2012
  16. 16. @comScore 2h 2h 4h 8h AOL Microsoft Yahoo! Facebook source: comScore MobiLens, 3 months ending JulyMetrix source: comScore Media 2011
  17. 17. @comScore @PhilipGrote 18 #SMTravel12Online minutes f 1 out of 7 are spent on FacebookSocial Networking Minutes f f f 3 out of 4 are spent on Facebook f source: comScore Media Metrix (Total3Minutes US) January 2012 source: comScore MobiLens, months ending July 2011
  18. 18. @comScore @PhilipGrote 19 #SMTravel12Publisher Share of Display Ad Impressions 51%other f 28% Facebook  12% Yahoo! 4% 4% Microsoft 3% Google AOL source: comScore MobiLens, 3 months ending July 2011 source: comScore Ad Metrix, U.S., Q3
  19. 19. @comScore @PhilipGrote 20 #SMTravel12 Photocredit: Christian Bale in American Psycho
  20. 20. @comScore @PhilipGrote 21 #SMTravel12 source: comScore 2012
  21. 21. @comScore @PhilipGrote 22 #SMTravel12 Unique Visitors 12 million January 2012 Unique Visitors 1/ million 2 May 2011 source: comScore Media Metrix, January 2011
  22. 22. @comScore @PhilipGrote 23 #SMTravel12  68% L Over Index by 78%  32% compared to internet average source: comScore Media Metrix, January 2011
  23. 23.  68% 12-17 11%  32% 18-24 14% 25-34 104% over index 19% 35-44 21% 45-54 19% 55-64 10% 65+ 6%source: comScore Media Metrix, January 2011
  24. 24.  68%  32% Under $25K 16% 25,000 - 39,999 14% 40,000 - 59,999 24% 60,000 - 74,999 11% 75,000 - 99,999 25% over index 14%100,000 or more 34% over index 21% source: comScore Media Metrix, January 2011
  25. 25. @comScore @PhilipGrote 26 #SMTravel12 source: comScore 2012
  26. 26. @comScore @PhilipGrote 27 #SMTravel12 source: comScore 2012

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