Boosting Facebook engagement for Filipino American TV audiencePresentation Transcript
Boosting Facebook engagement The organic way/by dennis c.
What is organic? developing naturally: occurring or developing gradually and naturally, without being forced or contrived , i.e., free
Turn Facebook into a magazine Editorialize FB: Build a culture, create a lifestyle
Change face when called for.Get into the season Challenge your creativityUse relevant quotes/message
Posting time Weekends, 20% higher interaction Ideal: 7 posts a week; post lifespan: 3 hrs Non-busy hours, 14% higher interaction
Photos win 39% increase in activity
Sourcing images and videos GMA Pinoy TV (or GMA Network in the Philippines) Facebook page Kapatid TV5 (or TV5 in the Philippines) Tap Google.com or bing.com for images cautiously
Raise interactionCoerce them gently Coerce more with CTAMake them fill in the blanks Be cute
Add Pinterest page in FB tabThink of Pinterest as your magazine spread connected to Facebook at all timesYou can create Pinterest page in no time. Suggestion: Videos of the programs that link to the Facebook pageIt takes 5 minutes to add it to Facebook tab. Pinterest page will need to have same identity as FB page. Also, it’s not about volume of content, but quality.
Quotes with image work like a charmExamples to use: December: Inspiring holiday quotes January: ―Fun best of‖ year-ender list February: Love quotes
Work it like a monthly magazineYear-ender stories:-- Come up with favorite or best-of the-year stuff to recap Facebook postings (team judging or using poll). Nothing serious. All for fun.Categories can be…related to the TV programs:Ex. Guilty Pleasure of the Year – Temptation of Wife…related to Facebook postings:Ex. Most Commented Newsfeed of the Year
When you need to start doing promotions?Less than 2% engagement in the site--Check ―people are talking about this‖ in each of the postto determine this.
Promotion example Ask people to write a headline or take photos of their family room while watching Filipino TV show to share with Facebook friends. Most Likes win a small token.
Takeaways Post on days that are best for your industry. In our case, weekends. This is when interaction is high and other brands are posting less, such as weekends. • Post between 8 PM and 7 AM to present fans with content when they are not busy. • Post one or two times per day, but space posts out to avoid exceeding seven posts per week. • Keep it short: use 80 characters or less per post. • Use photo attachments or text-only status updates to increase interaction. • Show users a long URL on posts including a link, but track link clicks internally with a shortened URL. • Use questions to drive dialogue in the form of fan comments. • Place your questions at the end of posts for higher comment rates. • Use ―caption this‖ and ―fill in the blank‖ strategies to drive more comments. • Use emoticons to non-verbally communicate with your fans and humanize your brand. • Use calls to action to explicitly tell fans how you want them to interact with your posts. • Use ―softer sell‖ keywords, which resonate better with users.
The magic formula Here’s the magic formula — there is no magic formula! Facebook constantly changes. Try different things, and track results. The magic formula is creating the good content and engaging updates the audience craves. Don’t rely only on Facebook for marketing efforts Spend time and effort converting fans into email subscribers by offering them freebies, webinars, or other goodies.
To sum up What’s your favorite magazine? They contain subjects you like covered in various ways to suit your interest. That’s how FB is also evolving. It’s now your magazine.