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Convergent Media Group
Convergent Media Group
Convergent Media Group
Convergent Media Group
Convergent Media Group
Convergent Media Group
Convergent Media Group
Convergent Media Group
Convergent Media Group
Convergent Media Group
Convergent Media Group
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Convergent Media Group

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  • 1. Digital Agency OverviewThursday, June 10, 2010
  • 2. Convergent Media Group (CMG) Our focus is to continue providing is an American full-service digital global digital innovations to the world’s agency based in Europe most successful brands. Established in 2001 in the US, CMG opened its doors in Moscow the same year as the company’s base of operations with a current presence in Croatia, Ukraine and UAE. As a full service digital ad agency, we support client needs using in-house resources for creative and strategic planning, web and mobile design, development, production, content generation and management, SEO, Mobile Media and Social Media Optimization.Thursday, June 10, 2010
  • 3. For 10 years, CMG has played a critical Services role in establishing and scaling P&G brands globally, currently managing approximately 15% of P&G websites CMG provides full range worldwide of services within the digital space leveraging in-house production: • Creative Solutions • Website Globalization • Digital Strategy and Planning • Ads, SEO, Social Media Optimization • Mobile Marketing • Digital Audit and ConsultingThursday, June 10, 2010
  • 4. Creative Nokia 5700 Solutions Pampers Premium Care Each new client brief provides a new challenge and a new opportunity for CMG to innovate while leveraging our formidable experience in creating Holistic Digital solutions. Our creative approach is the symbiosis of innovation applied to solid marketing pillars. CMG’s primary goal is to support brand/ product equity by ensuring the most Herbal Essences memorable consumer experience. Dreft.ruThursday, June 10, 2010
  • 5. CMG has succeeded in making the process of simultaneous site and web asset localization as fast and effortless as possible for our clients. Our unique Website approach not only saves time and budget, but also provides for significant market-specific content to be Globalization incorporated into each localization to ensure relevancy for local consumers. Having led localization of over 600 sites and campaigns in 55 countries, CMG’s global capabilities are unrivalled. With over 80 projects in Gillette simultaneous production at any given Adaptations time, we have established a highly efficient localization management process. High-quality translators for all major global languages, in-house web and mobile programmers and experienced project managers make it easy for our clients to go global with their brand messages. Braun AdaptationsThursday, June 10, 2010
  • 6. Digital Strategy Building relationships with our clients through a deep understanding of the brand creates effective solutions for & Planning successful long term digital strategy As a one-to-one consumer touch Pampers-Russia point for companies, online and mobile sites should aim to stimulate return visits and build communities. CMG’s experience in developing long-term strategy and ongoing activity planning allows us to set clear goals and lead activities to engage with TA and ensure ongoing consumer interest. Pedigree.ruThursday, June 10, 2010
  • 7. While we do develop traditional ad units Ads, SEO, and provide media planning services, SEO and Social Networking are key to achieving Social Media Optimization higher quality reach, frequency and meaningful interaction with your TA One of CMG’s core competencies is Gillette Venus School of Date Vkontakte Application to ensure that, once your Mobile or Web site is launched, it will continue to have the benefit of the latest approaches to drive your target audience to that site. Using the latest in ad unit approaches and technologies, providing ongoing search engine optimization (in all major markets and languages) and running ongoing social networking optimization and influence agent programs can contribute significantly maintaining top rankings for your site. Pampers Unicef Ambassador Mum Facebook ApplicationThursday, June 10, 2010
  • 8. Is every one of your digital assets Mobile integrated with Mobile? Marketing There are 4.1 Billion mobile phones in the World, 60.6% of the World’s population uses mobile, which makes mobile marketing the most personalized and immediate communication channel. SMS, Johnny Walker Bar Mobile Game MMS, applications, games, Wella Striking Stiles Mobile Application Bluetooth, Infrared, Location- based services – stand-alone or in combination with Internet activity creates strong vibe of innovations and interactivity. Gillette Champions Mobile Game Gillette Fusion Mobile ApplicationThursday, June 10, 2010
  • 9. Getting the best value from your digital Digital Audit channels demands understanding of what works and why. & Consulting Digital marketing audit provides a fast track to understand how effectively your digital investments are accessible and “useable” to your audience. CMG’s digital audit and the subsequent consulting support provides a clear road map for what is needed to accelerate your digital ROI. Independent expert view helps build strategy, run market research, develop briefs and set goals. Digital technical audit can help save budgets and win additional traffic via regular to cross-check for corporate accessibility policy compliance and also the latest Search and Social Media trends.Thursday, June 10, 2010
  • 10. Contacts Ukraine Russia Rob Anderson CMG USA Croatia CEO +1 805 886 9029 rob@convergent-usa.com 1329 N.Christina +7 903 726 1785 93454 Santa Maria, CA Oxana Zykova CMG Russia General Manager CMG Russia +7 495 797 2010 Tel. oxana@convergent-usa.com +7 495 797 9470 Fax. Petrovka str., 23/10, 2nd floor Karina Melikdzhanyan 107031 Moscow, Russia Account Director karina@convergent-usa.com CMG Croatia + 385 52 500292 Tel. Darja Gavocanov + 385 52 500292 Fax. General Manager CMG Croatia Labinska 2C, darja.gavocanov@convergent-usa.com 52100 Pula, Croatia USA Yuri Degtyar CMG Ukraine General Manager CMG Ukraine +38 095 8700892 Tel. yury.degtyar@convergent-usa.com Yaroslavska str., 57-A office 1 Kiev, UkraineThursday, June 10, 2010
  • 11. Thank you for your attention! All materials are created, developed, executed by Convergent Media Group is integral property of Convergent Media Group (CMG). All rights are reserved. Prior permission must be secured before use of all or part of the content, contained herein.Thursday, June 10, 2010

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