Mba application strategy & business school demographics what we call demo-lition derby

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Mba application strategy & business school demographics what we call demo-lition derby

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Mba application strategy & business school demographics what we call demo-lition derby

  1. 1. http://www.amerasiaconsulting.com/MBA Application Strategy & BusinessSchool Demographics - What We CallDemo-lition Derby
  2. 2. By the Amerasia Consulting Group,Boutique MBA Admissions ConsultingMBA Application Strategy & BusinessSchool Demographics - What We CallDemo-lition DerbyMBA Admissions Consultant | http://www.amerasiaconsulting.com
  3. 3. When you charge people thousands of dollars to helpthem with their MBA applications, you had better be sureto look in every nook and cranny for an advantage.We pride ourselves on doing just that and that mentalityhas allowed us to come up with incredibly helpfulstrategies for our clients.Everything from "structure your essays like a Hollywoodscreenwriter" to "finish your energy strong with a simpleshift in body language" to "add an alternate short-termcareer goal to your first paragraph on your first Columbiaessay" has come from a dogged determination andwillingness to constantly find advantages.MBA Admissions Consultant | http://www.amerasiaconsulting.com
  4. 4. Obviously, most of those advantages are not for publicconsumption as it would neither be fair to our clients orterribly bright to reveal every "state secret" we have.That said, there are some tricks and methods that we findourselves talking about so often on initial consultationcalls that we figure no harm can come from letting thewhole world know about it.Today weve got one of those tricks, which we fondly call"demo-lition derby."MBA Admissions Consultant | http://www.amerasiaconsulting.com
  5. 5. What this means is taking an extra step in your schoolselection process to understand the programsdemographics and then respond accordingly.Put simply: understand where you are part of athundering herd and where you might be more of a lonewolf and then use those realities to your advantage.This concept is best served with an example, so here isone:An applicant is an Indian male with a background in IT.Say, 29 years old. 730 GMAT score.MBA Admissions Consultant | http://www.amerasiaconsulting.com
  6. 6. Lots of volunteerism and extra-curricular activities.A bit of formal management experience on selectprojects. Not much experience outside of his homecountry A career goal of going into consulting.Long-term aims of bringing enterprise back to India.You dont have to be an MBA admissions expert to knowthat this individual is from a highly represented group ofstudents.What can he do to stand out?MBA Admissions Consultant | http://www.amerasiaconsulting.com
  7. 7. Obviously, the best step is to cultivate a highlyindividualized and personal narrative, complete withrobust personality, unique interests, and impeccablepolish.However, the first step is to be smart about where heapplies. Specifically: he should apply somewherebesides the schools were every other person in his demois applying.Most international students are drawn to schools in huge,renowned U.S. cities. This is natural as students assumethey will find people and cultural markers that allow for aneasier integration.MBA Admissions Consultant | http://www.amerasiaconsulting.com
  8. 8. The downside is that everyone is thinking this way, so asa result, programs in New York and Los Angeles andBoston and Chicago and the Bay Area areoversubscribed with international students - andparticularly Indian males from an IT background.The counter to that is to look at schools in smaller citiesand even small towns.They might make someone from India squirm, but theypresent a huge opportunity because a fraction of theapplicants from that demo are applying there.MBA Admissions Consultant | http://www.amerasiaconsulting.com
  9. 9. Rough estimate here, but I would venture to guess thatabout a third as many Indian males apply to Ross as theydo to NYU, despite the fact that the schools are roughlythe same size and have similar admissions profiles.I would say Tuck gets half as many as Haas. Duke halfas many as Kellogg.The list goes on. Schools that are "out of the way" oftenhave a harder time generating a rich and deep pool ofstudents outside of the U.S., making it a primeopportunity for international students - particularly ourIndian male test case - to stand out more easily.MBA Admissions Consultant | http://www.amerasiaconsulting.com
  10. 10. Now, this is just one of MANY ways you can play demo-lition derby.It works for gender, race, industry, function, academicprofile, age, and a variety of other factors.It should not be the only guiding factor (I helped a clientwith a profile similar to the one above decide on his list ofRd 1 schools today and while it did include Ross, Tuck,and Texas, it also included MIT, Kellogg, and Haas), butits just one more way to create the smallest ofadvantages for yourself in the process.MBA Admissions Consultant | http://www.amerasiaconsulting.com
  11. 11. Its all about putting yourself in the shoes of theadmissions officer and understanding what it is like onthat side of the desk.What are their realities, challenges, and desires as theyshape a class? One thing you can do to make their jobeasier - and yours, in the process - is to make yourselfmore visible, more diverse, and more desirable ... simplyby applying to schools where this is possible.Dont just follow the crowds and become a small fish inthe biggest pond - think creatively and give yourself thebest chance possible.MBA Admissions Consultant | http://www.amerasiaconsulting.com
  12. 12. If you are interested in the MBA Admissions Consulting services offered byAmerasia, please email mba@amerasiaconsulting.com to inquire about setting upa free consultation.http://www.amerasiaconsulting.com/

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