MAR Presentation 10.2010: Social Media for Realtors

T: 617.266.9166
www.bostonlogic.com
Social Media For Realtors
Actionable, Results Oriented, Time Saving Techniques
Presented by: David Friedman
President, Founder
Boston Logic Technology Partners

Ready Set Go
Where are we?
New Paradigms
Strategies
Social Media Tips
Automation
Q & A

Stats For the Real Estate Market
94% use the internet in the home buying process
2/3 of home buyers used the internet to search homes first
90% of sellers listed their homes on the internet
Profile of Home Buyers and Sellers 2009

The outbound message has been replaced by a conversation
Sociology and technology
Fosters Dialogue
Fosters relationships
Internal Syndication
User generated content
Cheap

“Social Media is Like a Cocktail Party: Listen Then Respond”
Photo Credit: The Dana Files

Content Is King!
Technology is highly accessible
Strategy is extremely important but a small piece of the effort.
Repurposing and Syndication
Rich content

Renting vs Owning
Traditional Media
Spot TV
Radio
Pay Per Click
Web banners
Outdoor
Print
Search Engine Optimization
Social Media
Renting
Owning

many media
Website
eNewsletters
Blogs
RSS
Facebook
Twitter
Linked-In
Digg
Reddit
Your audience can consume your message through many sources
Repurposing and syndication of content
RSS
Really Simple Syndication

Don’t Promote, Educate!
Balance Self-Promotion + Value Contribution

Actionable Steps You Can Take

Blogs are the Heart of Social Media

Blogging and B2C and B2B Leads

But I Don’t Have The Time!

Secret: You Already Do this
Every time You update a listing in MLS, update your social media profiles automatically via RSS.
Questions answered for clients
Market Reports
Newsletter content
Information about listings
Market Information

Protect Your Online Brand
BostonLogic.com
Facebook.com/BostonLogic
LinkedIn.com/in/DavidGFriedman
Twitter.com/BostonLogic
Google.com/profiles/YourName

Facebook
Control your page
Pictures
Status
Feed content
Attract followers
Join groups
Post Events
500 Million Users

Search Forms on Facebook

Like Button

Send to Facebook

Twitter

Send to Twitter

Social Network Sharing-Do’s & Don'ts

Careful What You Say:

Linked In
Custom URL
Avatar
Profile
Recommendations
LinkedIn answers
Groups
Networking
Promotion
80,000,000 Users

Syndication

QUESTIONS???
Need Help? And/or to download this presentation:
Visit our blogs:www.RealEstateSEO1.com &
www.BostonLogic.com/blog
Upcoming LogicClassroomSession: Tuesday, November 9th
Twitter
David Friedman
dfriedman@BostonLogic.com
www.bostonlogic.com
617.266.9166

MAR Presentation 10.2010: Social Media for Realtors

by Boston Logic Technology Partners, Inc. on Oct 25, 2010

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MAR Presentation 10.2010: Social Media for Realtors — Presentation Transcript