LogicClassroom SEM 101

Search Engine Marketing 101

CRM
Complete Online Sales Process
Your website

SEO, SEM, PPC…What does it all mean?
Today we’ll go over the basics…

SEO=Search Engine OptimizationThe process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid search results.

PPC= Pay-Per-ClickSponsored results that appear along with other relevant results for searches. PPC advertisements generate revenue for Search engines each time a visitor clicks on an ad.

SEM=Search Engine MarketingProcess and Methods used to promote your site to Search Engines. Examples include:

Why participate in Search Engine Marketing?
Need to stand out! (Estimated 25.21 billion websites source: wiki answers)
Google receives several hundred million queries each day through its various services
Highly accountable
Cost efficient
The user tells you what they want
The user may not have heard of you or your competitors
Level playing field

So how do you make your site stand out?
Make sure it is properly optimized!

Search engine algorithms demystified
Of all the pages on the internet, to what page shall I direct the user?
What page on the entire internet is most relevant to this search term?
Popularity, Voting
Your Website:
After SEO
Before SEO

The fundamentals of an optimized page

Page Code and Content Details
<Head> (Mostly Invisible)
Title Tag
Description Tag
Keyword Tag (Less important)
<Body>
<H1> Headline Tag
<H2> Sub-headline
Paragraph Text
Bold
Underlined
Links
Link Text
Voting/Counting
Keyword density
Keyword Prominence

Blogs and SEO
Post regularly
Fresh content
Content volume
Brings users back for regular visits
Categories & Tags
Internal links
Comments
Content volume
Examine Blog pages
Blogging Techniques
Be provocative
Be Timely
Start a discussion
Reply to comments
Ask questions of and survey your readers
Engage the audience
Even be controversial

Other factors affecting your ranking

PPC vs. SEO
SEO
More clicks
Traffic is not limited by budget
Once you have placement, it’s yours for a while.
Takes time and some technical knowledge to achieve ranking
You are not in control, the search engines are.
PPC
Ads start running instantly
The most cost accountable marketing medium
You have complete control
When you stop paying, your traffic stops coming
It’s easy for someone else to rank above you
Pros
Cons

Recap:

QUESTIONS???
Need Help:
Visit our blogs: RealEstateSEO1.com & BostonLogic.com/blog
Upcoming LogicClassroom Sessions:
Tuesday, March 9, 2010 – Engaged Email Marketing

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LogicClassroom SEM 101

by Boston Logic Technology Partners, Inc. on Feb 12, 2010

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LogicClassroom SEM 101 — Presentation Transcript