Logic Classroom: Personal Branding and Search Engine Marketing

Search Engines, Social Media, and Personal Branding

Realtors are Independent Contractors
You compete with the person 1 desk over
Most realtors switch brokerages multiple times in their career
The one thing you take with you is your personal brand.
Are you still using the same marketing methods you were 3 years ago?

Times Have Changed
70% more investment in social media marketing
Econsultancy, ExactTarget
93% of people expect companies to be on social networks
2009 Cone Survey
33.2 billion online videos watched in December
comScore
53% of hiring manager conduct background checks on Social networks
Facebook is the most visited site on the web

Yes, Even For the Real Estate Market
94% use the internet in the home buying process
44% of buyers found their agent through a referral
2/3 of home buyers used the internet to search homes first
90% of sellers listed their homes on the internet
Profile of Home Buyers and Sellers 2009

CRM
Complete Online Sales Process
Your website
www.bostonlogic.com

Personal Branding
Fundamentals
Build your presence
Interact and engage
Incubate

What is Your Brand?
Impression = Perception

You Need Your Own Website
Foundation of your online marketing campaign
Lead acquisition and incubation
MLS Search
What’s yours is yours
Leads you generate are yours
Home for bio, information
Landing pages for search engines

Explore
Spend time on social media sites
Read other agents’ blogs
Interact on sites
Comments
Posts
Answers to questions - show your knowledge

Personal Branding
Fundamentals
Build your presence
Interact and engage
Incubate

SEO
Content
New, updated content
Topic specific
Attract links
Code
<Head> (Mostly Invisible)
Title Tag
Description Tag
Keyword Tag (Less important)
<Body>
<H1> Headline Tag
<H2> Sub-headline
Paragraph Text
Bold
Underlined
Links
Link Text
Voting/Counting
Content Volume
Keyword Density
Keyword Prominence
Linking
Page 1: Worcester
Real Estate
Page 3: Worcester
Real Estate
Page 2: Worcester
Real Estate
www.bostonlogic.com

Blog – Producing Content
Know your market
Take a niche
Stay Focused
Message
Words
Video
Audio
Rich media
Keep it on your siteex: BostonLogic.com/blog
Blog several times/week.
Short posts are fine
Re-use your content
If a 7-year-old can do itYOU CAN

Blogs are the Heart of Social Media

Blogs Help You & Your Employer
Your Brand
71% have greater industry visibility
36% have been asked to speak at industry events
25% of people use their blog as their resume
Your Company’s Brand
63% of people make purchasing decisions by reading blogs
56% employee blogs help companies become thought leaders
18% of employees use blogs as recruiting tools

LinkedIn 101
Custom URL
Avatar
Profile
Recommendations
LinkedIn answers
Groups
Networking
Promotion
42 Million
Users

Linked In

Facebook 101
Control your page
Picture
Status
Find contacts
Join groups and pages
Events
Share achievements
400 Million Users

Facebook

Twitter

Personal Branding
Fundamentals
Build your presence
Interact and engage
Incubate

Don’t Over-Promote: Educate!
Balance Self-Promotion + Value Contribution

Syndication, Integration, & Automation
RSS Feeds
Blog content – feed to Social Platforms
Property search on Facebook
Twitter feed on your site
Links to Like, and follow you on your website
Newsletter sign-up on your website

Careful What You Say:

Fundamentals
Build your presence
Interact and engage
Incubate
Personal Branding

Protect Your Online Brand
BostonLogic.com
Facebook.com/BostonLogic
LinkedIn.com/in/DavidGFriedman
Twitter.com/BostonLogic
Google.com/profiles/YourName

Social Media and Search…
Work Together!

Social Network Sharing-Do’s & Don'ts

Jump In and Get Started!
Weigh in on the conversation. People are talking about you and your industry!

Questions
????
This presentation will be online at:
www.RealEstateSEO1.com
and
www.BostonLogic.com/blog
Upcoming LogicClassroom Session:
Tuesday, August 10th @ 5pm

http://www.bostonlogic.com	317
http://fudou3.jugem.cc	24
http://207.46.192.232	2

Logic Classroom: Personal Branding and Search Engine Marketing

by Boston Logic Technology Partners, Inc. on Jul 15, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 343

Statistics

Logic Classroom: Personal Branding and Search Engine Marketing — Presentation Transcript