Logic Classroom - Maximizing Lead Conversion

Maximizing Lead Conversion
Presented by:
David Friedman,
Founder & President
dfriedman@bostonlogic.com
617.266.9166
4/13/2010

Overview
Search
Stickiness
Consistency of user experience
Landing pages
User -> Lead conversion
Modal window lead capture
Social media

Consistency of the user experience

Search Engines

Consistency of the user experience

Be Sticky
Engaging
Interactive
Information resource
Draw the user back for repeat visits
Your website should be the user’s ‘Go To’ source during their buying or selling process.

Averages Site vs Great Sites
Design Matters!!!
Minimize options above the scroll
User should know where to click

Landing pages
Speaks to the keyword
Engages user
Lead capture
Useful in all kinds of marketing
Search engine
Traditional
etc
SEO
Keyword Rich
Google will send the user to the page they want to, not your home page

Lead Capture
Lead Signup
Account creation
Contact form
Schedule a showing
Home valuation form
Sign up for Blog
Free report
Give them a carrot

Modal Window
Examples

Lead Management/CRM
Features
User Tracking
Deal Tracking
Property Updates
Schedule Showings
Contact listing agent
Newsletter
Benefits
Organize pipeline
Focus your time on the best leads
Know your customer better
Client Intelligence
Closing %

Getting them to come back
Email Communication
Daily email updates
Newsletter
Drip email
Resources
Tools
Saved Favorites
Calculators
Information
Search
Photos
Social Media
Facebook
Twitter
Linked In
Blogging
RSS

Leveraging Social Media
Make connections
Syndicate content
Economies of scale
Generate website traffic
Engage users/community
Position yourself as an expert
Improve search engine ranking
Result:
Convert Customers!

eMail Marketing
Effective Subjects
Provocative
Engaging
Effective Headlines
Grab the reader
Ask a question
Challenge an assumption
Segment your content
Help the user skim to find the content that appeals to them
Unique to Real Estate – Daily property updates

Questions
????
For more information contact:
David Friedman dfriedman@bostonlogic.com, or call 617.266.9166
For Upcoming Logic Classroom Webinars by Boston Logic check out our real estate online marketing blog at www.realestaterseo1.com
Also, check out our main blog at www.bostonlogic.com/blog

http://www.bostonlogic.com	173
http://www.realestateseo1.com	37
http://www.slideshare.net	1

Logic Classroom - Maximizing Lead Conversion

by Boston Logic Technology Partners, Inc. on Apr 15, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 211

Statistics

Logic Classroom - Maximizing Lead Conversion — Presentation Transcript