Marketing Your Business on Facebook | Logic Classroom May 2011

T: 617.266.9166
www.bostonlogic.com
Marketing Your Business with Facebook
Presented by: Angela Davis, Marketing Associate

CLASSROOM OVERVIEW
T: 617.266.9166
www.bostonlogic.com

WHY FACEBOOK FOR BUSINESSES?
‘Cause If You Didn’t Know, Now You’ll Know!
T: 617.266.9166
www.bostonlogic.com

Why Put Your Business on Facebook?
SOURCE: http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/
NO MATTER WHO YOUR TARGET DEMOGRAPHIC IS, THEY ARE ON FACEBOOK!
T: 617.266.9166
www.bostonlogic.com

How Is Facebook Good For Business?
Works Great as an Opinion Poll and for Market Research.
Ex. Recent ‘Gap’ logo redesign rejection
Respond Quickly to Criticism or Bad PR ASAP & Directly to the Public.
Get Your News & Promotions Out Immediately to a Large Audience.
Cross-Promoting with Companies Your Potential Clients are Interested In.
Follow Your Competitors & Critics to Study and Learn from Them.
Network & Engage with Potential Clients and Other Industry Leaders.
IMPROVES YOUR SEARCH ENGINE RANKING!
T: 617.266.9166
www.bostonlogic.com

How Are People Finding Their Homes?
According to NAR’s 2010 Profile of Home Buyers and Sellers:
89% of Home Buyers Searched The Internet ‘Frequently’ For a Home in 2010
The Share of Home Buyers Who Found Their Home on the Internet Jumped from 8 % in 2001 to 37% in 2010
8%
37%
T: 617.266.9166
www.bostonlogic.com

How To Capture These Internet Leads:
Sequoia Website for Realtors:
SEO Friendly
Feature- Rich User Experience
Social Media Integration
Blog Included
Lead Capture & CRM Components
Create Unique Content on Your Site:
Weekly Blog Posts
Town Pages for Your Areas of Expertise
Development / Lux. Bldg. Pages
Add As Many Content Pages as You Want in Sequoia!
Syndication & Social Sharing:
Link Social Media Presence with Website
Syndicate Blogs & Featured Listings
Engage Your Audience & GET THEM TO YOUR WEBSITE!
T: 617.266.9166
www.bostonlogic.com

FACEBOOK PAGE BASICS
How to Start a Page and Do It Right
T: 617.266.9166
www.bostonlogic.com

What Type of Facebook Page is Right for Me?
Local Business or Place Page is Best:
Merge with Bing Place Data (Map & Link on Info Tab)
Fans Can ‘Check In’ to Your Location
Fields on Info Tab are More Detailed
Categories Help Potential Clients Find Your Business
T: 617.266.9166
www.bostonlogic.com

Why a Facebook Page is the Best for Business:
T: 617.266.9166
www.bostonlogic.com

Steps to Creating a New Page
1. Go To: http://www.facebook.com/pages/create.php
Also a Link to ‘Create a Page’ on the Home Page
Links to ‘Create a Page’ in Lower Left Corner of Existing Pages
2. Select the ‘Local Business or Place’ Page Type
Choose Your Business Type Category
Enter Business Name & Info
Click ‘Get Started’
3. Log Into the Personal Account You Want to Admin the Page
You Will Be Prompted to Do So if You Were Not Logged In When You Started
4. Fill Out Your ‘Info’ Tab with Details about Your Business
Add Links to Your Website, Twitter, etc.
Add Info About What You Specialize in and Offer
Make a Good First Impression that Makes People Want to Like the Page
5. Follow the Steps on the ‘Get Started Tab’
T: 617.266.9166
www.bostonlogic.com

‘Get Started’ Tab Makes It Easy!
‘GET STARTED’ TAB WALKS YOU THROUGH:
1. Adding Images
2. Posting a Status Update
Encourage Your Friends to Share Your Page
Announce a New Website or Promo Offer
3. Adding a ‘Like’ Button to Your Website
Does Take Some Coding Knowledge
Boston Logic Can Do It For You! 
4. Inviting Friends & Announcing to Fans
Upload an Excel Doc
Import Email Contacts
Suggest to Personal Facebook Friends
5. Syncing to a Mobile Device
T: 617.266.9166
www.bostonlogic.com

“OOPS! I WAS USING A GROUP BY MISTAKE!”
Facebook DOES NOT Allow You To Convert a Group To a Page
Groups Were Part of Facebook BEFORE Pages Were Introduced
When Pages Were First Introduced Facebook Temporarily Allowed Converting
Only Way to Migrate Group Members to Page Fans Is To Ask Them To ‘Like’ It
Post New Page URL on Group Wall and Invite Member to ‘Like’ the Page
Send a Message and/ or Chat to Members Ask Them to Spread the News & Like the Page
Consider Incentives to ‘Like’ the Page & Suggest It (% Off a Service, Coupons ,Being Entered Into a Drawing for a Free Gifts, etc.)
T: 617.266.9166
www.bostonlogic.com

“OOPS! I WAS USING A PERSONAL PROFILE”
Facebook Lets You Convert a Personal Profile Into a Page!
VISIT: https://www.facebook.com/pages/create.php?migrate
CANNOT BE UNDONE – So Be Sure It’s Your Best Option.
FRIENDS WILL BE CONVERTED INTO PEOPLE THAT ‘LIKE’ THE PAGE (aka FANS)
Only Photos Will Be Transferred. ALL OTHER DATA LOST!
Facebook will provide you with a stripped-down version of a Personal Profile, called a Business Account, which will be the admin of the new Page. It cannot become ‘Friends’ with anyone or ‘Like’ Anything, etc.
T: 617.266.9166
www.bostonlogic.com

WHAT MAKES A SUCCESSFUL PAGE?
Fun Applications & Tools to Customize Your Page
T: 617.266.9166
www.bostonlogic.com

Custom Landing Pages
Custom Landing Tabs Good For Branding & Getting People to Your Website
Now Custom Tabs Use iFrames(not FBML) & are More Customizable than in the Past
Can Have Interactive Buttons, Tabs, and Animations
Boston Logic can Design a Custom Tab for You!
Some Free Applications Available (not as customizable & usually include their logo)
www.facebook.com/ZimmEd
Custom Slideshow Welcome Tab
www.facebook.com/WarrenRentals
Custom MLS Property Search Links to Site
T: 617.266.9166
www.bostonlogic.com

Sync To Your Other Social Media Accounts
Various Websites & 3rd Party Apps Help You Spruce Up Your Page
T: 617.266.9166
www.bostonlogic.com

Sign Up For Networked Blogs
Networked Blogs is a Directory for Blogs
Readers Can Find Your Blog By the Topics/ Categories You Select
Automatically Publish Blogs to Your Wall, Status Updates, and Blog Tab
T: 617.266.9166
www.bostonlogic.com

Other Cool Tools*
RSS Graffiti – Great for feeding blogs or featured listings, etc. to Wall
PageModo– Create a Free Custom Landing Tab with Templates
Social Revitalizer– Play Flash, MP3, and Silverlight files directly from Tab
* There are 100s More! Do a Google Search & See What You Find!
T: 617.266.9166
www.bostonlogic.com

Boston Logic Can Help!
Does This Seem Like Too Much To Do?
- DON’T WORRY & DON’T SMASH YOUR COMPUTER!
Boston Logic Offers a Basic & Premium ‘Social Media Accelerator’ Package
Social Media Accelerators Include:
Creating Your Facebook Page, Twitter Page, YouTube Channel, etc. FOR YOU!
Adding Content & Optimizing Your Page
Creating a Custom Facebook Quick Search that Links to Your Sequoia Website
Setting Your Blog Up to Syndicate to Your Wall, Status Updates, and Blog Tab
Setting Up an RSS Feed to Syndicate Your Exclusive Listings, Too!
Linking Your Social Medial Profiles to Your Website Header/ Footer
AND MUCH MORE!
T: 617.266.9166
www.bostonlogic.com

GETTING PEOPLE TO LIKE YOUR PAGE
If You Build It and Engage Them, They Will Come …
T: 617.266.9166
www.bostonlogic.com

What To Share on Facebook?
Write About What Has Your Attention.
Interesting Books You’re Reading, Relevant News Articles or Industry Blogs, etc.
Don’t Just Self-Promote – People Will Stop Following If Bored!
Links to Your Blog Posts, Images, YouTube Videos, Etc.
Be Sure to Ask a Question or Somehow Engage Audience with an Excerpt, Etc.
Don’t Just Dump a Link! Be Useful!
‘Share’ or Comment on Other People’s Interesting Posts.
Spend at Least 15 Minutes Each Day Networking, Reading, Learning.
Share Photos and the Human Side of Your Company.
Company Outings or Events, New Products, Recently Sold Homes, etc.
Post on the Page Wall as Yourself!
Encourage Employees to Actively Engage Using Personal Profiles, too!
T: 617.266.9166
www.bostonlogic.com

How To Get People To Interact?
Ask Questions!
New Feature Allows You To Ask Questions with Multiple Choices to Fans
Fans Can Also Add Their Own Answers, Too!
Fun & Interactive
Get FREE Valuable Marketing Data from Your Clients/ Fans
T: 617.266.9166
www.bostonlogic.com

Create Facebook-Only Specials
Let Your Audience Know You Have Daily or Weekly Facebook Specials.
Create a New ‘Secret Code Word’ Each Month and Announce It On Facebook Along with the Special Offer.
Ex. % Off of a Product You Regularly Sell or Entire Purchase if a Store.
Ex. Money Back at the End of a Closing if a Broker.
T: 617.266.9166
www.bostonlogic.com

Connect To Your Fan page
Link to Your Facebook Page EVERYWHERE!
You LinkedIn and Other Online Profiles
Your Websites, Blogs, Yelp Listing, Etc.
Newsletters, Promos, and Presentations You Give
Resumes, Business Cards, Email Signatures
Make Sure You Use Add This or Other Social Sharing Buttons on Your Blog so Readers can Syndicate Your Content to Facebook FOR YOU!
T: 617.266.9166
www.bostonlogic.com

Create Facebook Ads
Create a Custom Ad
Choose an Image
Create a Heading and Ad Text
Target Your Demographic Using People’s Personal Profile Info!
Location
Age
Gender
Likes & Interests
By Facebook Connections & Friends
Relationship Status
Birthdays
Education
Workplace
AND MORE!!
T: 617.266.9166
www.bostonlogic.com

SECURITY
Keep Your Information & Computer SAFE!
T: 617.266.9166
www.bostonlogic.com

BEWARE OR FAKE FACEBOOK EMAILS!
Emails Might Look Like They Are From Facebook
Facebook will NEVER:
Reset Your Password w/o You
Ask You to Download Anything
Require You to Click a Link
ALWAYS Go Directly to Facebook.com to Log Into Your Account
NEVER Click a Link in an Email or Download an Attachment
T: 617.266.9166
www.bostonlogic.com

BEWARE OR FAKE FACEBOOK EMAILS!
Real Facebook Emails Tend to Have the Facebook Logo
T: 617.266.9166
www.bostonlogic.com

BE SURE TO BACK-UP YOUR DATA OFTEN!
Facebook Recently Created ‘Download’ Option for Personal Profiles
Copies Wall Posts, Photos, Messages, and Friend List into a Zip File
3rd Party Applications like ‘Backupify’ Can Be Used to Back Up Fan Pages
T: 617.266.9166
www.bostonlogic.com

Recap
Facebook is Important for Your SEO
Gets You More ‘Real Estate’ in the Search Engine Results
Most People Use Facebook Regularly; Your Target Demographic Is There, Too!
It’s Foolish NOT to Have a Business Presence on Facebook!
Great for Syndicating Your Content To So You Can Attract More Website Visitors
The More Engaging, Interesting, & Fun Your Page Is, The Better!
Ask Questions, Ask for Feedback
Create Facebook Deals, Contests, and Promos for Fans
Add Custom Tabs to Make Your Page More Robust
Syndicate VALUABLE Content People Want to Read
Don’t Just Spam and Toot Your Own Horn All the Time
Post on the Page Wall as Yourself to Show Your Human Side
Back Up Your Data & Be Smart!
T: 617.266.9166
www.bostonlogic.com

Questions?
@BostonLogic
/BostonLogic
More LogicClassrooms by Boston Logic:
www.bostonlogic.com/blog/category/logicclassroom/
Read SEO Tips on our Real Estate SEO Blog:
www.realestateseo1.com
For More Information, Contact:
Angela Davis, adavis@bostonlogic.com
T: 617.266.9166
www.bostonlogic.com

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Marketing Your Business on Facebook | Logic Classroom May 2011

by Boston Logic Technology Partners, Inc. on May 10, 2011

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Marketing Your Business on Facebook | Logic Classroom May 2011 — Presentation Transcript