Logic classroom: Email marketing with Constant Contact

T: 617.266.9166
www.bostonlogic.com
Email Marketing
Benefits and Strategies with Constant Contact
Presented by: Boston Logic
Ashley Osgood, Marketing Associate
Angela Davis, Marketing Associate

Classroom Overview
T: 617.266.9166
www.bostonlogic.com

Email Marketing
T: 617.266.9166
www.bostonlogic.com

Email Marketing Challenges: 2011
New Communications Channels
Communication becoming more “social”
Social Media more instant
T: 617.266.9166
www.bostonlogic.com

Email Marketing: Inboxes
Email Inboxes
Now Portable
Users do not need
to be in front of a
computer to check
their email
Content needs to be:
Brief
Simple
To-the-point
Keep all this in mind when creating your marketing emails!
T: 617.266.9166
www.bostonlogic.com

Email Marketing: Inboxes
Inbox Overload
WAS:
No Bad Stuff
NOW:
Too Much Good Stuff
The Difference Today?
Time / Priority
T: 617.266.9166
www.bostonlogic.com

Email Marketing: 2011
ISP Email Management
Not Enough to Get Into Inboxes
Need to be “above the line”
What You Want / Need
to Read
Everything Else
T: 617.266.9166
www.bostonlogic.com

Email Marketing: 2011
Deliverability and Engagement
Deliverability: the ability to get an email to the inbox
ISP’s are getting smarter
Microsoft will use user behavior to determine where your emails go
Email-Placing Criteria:
Message read, deleted
Message deleted without reading
Message answered
Frequency of sending /reading messages from certain sender
T: 617.266.9166
www.bostonlogic.com

What Does This Mean?
Future of Email is Still Strong
Email will evolve
Needs to keep up with social media channels
I.E., Facebook introduced more enhanced messaging
“Batch & Blast” email marketing will see less success
Email needs to be more relevant to users in order to succeed
T: 617.266.9166
www.bostonlogic.com

Email Is Not Dead!
“Nearly 10% of opens are on a mobile device. Mobile open rates range from 2-19%”
- Litmus
“The dominance of email activity on mobile devices increased from 37.4% to 41.6% of US Mobile internet time”
– The Nielsen Company
“58% of people start their online day by reading emails.”
- ExactTarget’s Email X-Factor Study, 2011
T: 617.266.9166
www.bostonlogic.com

How To Survive Email Marketing
Email Marketing Rules:
Know and expect that email address churn may rise.
Make sure your emails are easy to read and open.
Keep emails simple. Use less images, be brief, and think smartphone-access.
Trust is Important: do not spam your contacts.
Make your emails interactive and social: enable easy sharing
T: 617.266.9166
www.bostonlogic.com

Marketing Strategies: Subscribers
Get to know your subscribers
Do not email too frequently
Keep messages consistent
i.e., weekly newsletters
Keep subscribers organized by groups
Keep your emails relevant to your groups
Content is Key
Keep them engaged!
Quick headlines, brief content, and promotions
Integrate with Social Media
Ask them to share!
T: 617.266.9166
www.bostonlogic.com

Email Marketing Made Easy
Streamline the process & automate your email process
Take time to create content and schedule emails
Visibility
Use less images: don’t always display correctly or are blocked
Measure Your Results
See Constant Contact Analytics to determine email success
Conduct A/B testing
Psst!
MailChimp recently doubled its free email marketing services.
www.mailchimp.com
T: 617.266.9166
www.bostonlogic.com

Email Marketing Provider: Constant Contact
Benefits
Organize contacts into lists for segmented emails
Emails and newsletters more visually appealing
Easy to use
Analytics
See who opens your emails and what they clicked on
T: 617.266.9166
www.bostonlogic.com

Email Marketing Provider: Constant Contact
Analytics
See who opens your emails and what they clicked on
T: 617.266.9166
www.bostonlogic.com

@BostonLogic
Questions?
For future (and past) webinars by Boston Logic:
www.bostonlogic.com/blog/category/logicclassroom/
Read SEO Tips on our Real Estate SEO Blog:
www.realestateseo1.com
For more information, contact:
Ashley Osgood, aosgood@bostonlogic.com
Angela Davis, adavis@bostonlogic.com
Phone: 617.266.9166
T: 617.266.9166
www.bostonlogic.com

Logic classroom: Email marketing with Constant Contact

by Boston Logic Technology Partners, Inc. on Feb 08, 2011

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Logic classroom: Email marketing with Constant Contact — Presentation Transcript