Logic classroom bounce rate

Understanding Bounce Rates
Presented by:
David Friedman,
Founder & President
dfriedman@bostonlogic.com
617.266.9166
8/10/2010

Overview
What is bounce rate?
Site bounce rate vs page bound rate
Bounce rate vs exit rate
Ways to lower your bounce rate
Design factors
Examples
Case Studies
Visitor source bounce rate
Consistence of the user experience

What is Bounce Rate?
Percentage of visitors who leave a website after visiting only 1 page

2 Bounce Rates:
Site Bounce Rate
Average bounce rate of the site, overall
Percentage of site visitors who looked at only 1 page
Page Bound Rate
Bounce rate for a specific page of your website
Percentage of users who landed on and left from 1 page on your site without visiting any other pages

How to lower your bounce rate
Design Matters
Be sticky
Consistence of the user experience
Landing pages
Targeted users

Averages Site vs Great Sites
Design Matters!!!
Minimize options above the scroll
User should know where to click

Be Sticky
Engaging
Interactive
Information resource
Draw the user back for repeat visits
Calls to action!
Opportunities to interact with the site

Landing pages
Speaks to the keyword
Engages user
Lead capture
Useful in all kinds of marketing
Search engine
Traditional
etc
SEO
Keyword Rich
Google will send the user to the page they want to, not your home page

Consistency of the user experience

Search Engines

Consistency of the user experience

Visitor Sources
Returning Visitors vs New Visitors
Targeted Users
Organic vs Paid Search Engine Traffic

Questions
????
For more information contact:
David Friedman dfriedman@bostonlogic.com, or call 617.266.9166
For Upcoming Logic Classroom Webinars by Boston Logic check out our real estate online marketing blog at www.realestaterseo1.com
Also, check out our main blog at www.bostonlogic.com/blog

Logic classroom bounce rate

by Boston Logic Technology Partners, Inc. on Aug 12, 2010

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