Logic Classroom Blogging Presentation

Effective Blogging for Business

Blog- Shorted from WEB LOG
Noun
Singular-blog
Plural-blogs
blog (plural blogs)
(Internet) website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts. Entries typically appear in reverse chronological order.
Source: http://en.wiktionary.org/wiki/blog

Who is Currently Blogging?

Why Blog for your Business?

Push vs. Pull
From the information consumer’s perspective, how does the information arrive? i.e. Did I decide to access the information or did someone else thrust it upon me?
Email - Push
WWW - Pull
IM - Push
Search engines - Pull
Text message - Push
Blogging - Pull
Social media - Pull
Key: Opt - In

How Blogging for Business Works.

How to Create Awesome Content

Awesome/Popular Content Ideas

Blog Post Worksheet

Headline (120 characters or less):
________________________________________________________
1 Main Point:
________________________________________________________
Secondary Points (if applicable):
________________________________________________________
Search Term or Key Words (include in headline, 1-2 subheads, and in body):
_______________________________________________________
Subheadlines or section headings (1 – 3 sentences):
(To break up long passages and draw readers eyes down the page)
________________________________________________________
Photo/other art (Link to source at bottom of post):
(To improve the readability, popularity, and enjoyment of your posts)
________________________________________________________
Resources/Links: (other blogs, related blog posts, news articles, etc.)
________________________________________________________
Call to action/questions for comments:
________________________________________________________

Optimizing your Posts for SEO
Google and other search engines grant high value to blog content due to the frequent updates, links and networks, and archival nature of the blog platform itself.
Write unique titles, URLs and descriptions
Use a web of related key phrases to expand your reach
Always allow comments

SEO Anatomy of a Blog

Promote your Blog
Add-this (button links to social bookmarking sites)
Link to your Blog from social media profiles like LinkedIn, Twitter, Facebook.
Add to blog directories. http://www.toprankblog.com/rss-blog-directories/
RSS

Social Bookmarking Sites

Leveraging Social Media
Make connections
Syndicate content
Generate website traffic
Engage users/community
Position yourself as an expert
Improve search engine ranking
Result:
Find new customers!

How to Promote your Blog throughSocial Media

Recap:
And what will you get????

More Traffic and Leads!

QUESTIONS?????

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Logic Classroom Blogging Presentation

by Boston Logic Technology Partners, Inc. on Dec 09, 2009

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