Farm2.0 using Wordpress to
manage geocontent and
promote regional food products
Amenity Applewhite
Masters in Geospatial Technologies
Thesis Defense, May 3 2009

Outline
Introduction
- Motivation
- Objective
Background: Geocontent and GeoCMS
Implementation
- Tools
- Functional design
- User roles
- Geocontent flow
- Tour
Extensibility
Conclusion 2

Motivation

Motivation
56% of EU citizens reside in rural areas
91%
rural land comprises of EU territory
4

Motivation
56% of EU citizens reside in rural areas
91%
rural land comprises of EU territory
depopulation
4

Motivation
56% of EU citizens reside in rural areas
91%
rural land comprises of EU territory
depopulation
ecological degradation
4

Motivation
56% of EU citizens reside in rural areas
91%
rural land comprises of EU territory
depopulation
ecological degradation
declining quality of life
4

Motivation
PDO & PGI labels
Demarcate products
made in a particular place
using specific methods
and ingredients.
EU scheme to promote
rural sustainability...
5

Motivation
SPANISH
FARMS
6

Motivation
SPANISH
FARMS
80% less-favorable areas
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Motivation
SPANISH
FARMS
80% less-favorable areas
96% small enterprises
6

Motivation
SPANISH
FARMS
80% less-favorable areas
96% small enterprises
14% of EU quality label products
6

Motivation
SPANISH
REGULATORS
7

Motivation
SPANISH
REGULATORS
poor institutional organization
7

Motivation
SPANISH
REGULATORS
poor institutional organization
small budgets
7

Motivation
SPANISH
REGULATORS
poor institutional organization
small budgets
lack IT skills in human resources
7

Motivation
SPANISH
CONSUMERS
8

Motivation
SPANISH
CONSUMERS
majority unaware of PDO/PGI labels
8

Motivation
SPANISH
CONSUMERS
majority unaware of PDO/PGI labels
will pay higher prices if convinced
of superior quality
8

Motivation
SPANISH
CONSUMERS
majority unaware of PDO/PGI labels
will pay higher prices if convinced
of superior quality
increasing Internet usage
8

Objective

Objective
mashup maps,
Web2.0
lightweight
technologies
programming
languages, open-
source APIs, user-
generated content
+
“real world”
problem
10

Objective
A collaborative,
easily-managed,
and extensible
geocontent platform ...
+
...to promote
PDO and PGI
Spanish
products.
11

Objective
PROJECT GOALS
- Provide online information about the
meaning of PDO and PGI labels.
- Educate consumers about the natural and
cultural contexts of production for each
product.
- Allow users to locate retailers where
products may be purchased.
12

Objective
PROJECT REQUIREMENTS
- Free and open source solution.
- Support content management by minimally skilled
employees in dispersed organizations.
- Extensible; other Spanish regions should be able to use it
out-of-the-box with small customizations.
- Enable users to contribute recipes & vendors.
- Integrate user-friendly geographic referencing of
contributed content.
- Visualize site content with an interactive map.
- Utilize existing online content and publish site content in
standard formats for further reuse.
13

Background

Background
GEOCONTENT web content that has been
spatially referenced
blog >>>>>>>>>>>> Blogger embedded post map
encyclopedia entry >> Google Maps Wikipedia layer
photograph >>>>>>>>>>>>>>>>> Flickr GeoFeed
video >>>>>>>>>>>>> Google Maps YouTube layer
15

Background
GEOCONTENT web content that has been
spatially referenced
blog >>>>>>>>>>>> Blogger embedded post map
geotagging / GeoRSS
encyclopedia entry >> Google Maps Wikipedia layer
geoparsing / XML, JSON, GeoRSS
photograph >>>>>>>>>>>>>>>>> Flickr GeoFeed
geotagging / KML, GeoRSS, Geo, GeoURL
video >>>>>>>>>>>>> Google Maps YouTube layer
geotagging / KML
15

Background
GEOCONTENT doesn’t require spatial database
storage; not for complex analysis
DESKTOP GIS 16

Background
GEOCONTENT doesn’t require spatial database
storage; not for complex analysis
DESKTOP GIS
WEB GEO PLATFORM 16

Background
GEOCONTENT doesn’t require spatial database
storage; not for complex analysis
DESKTOP GIS Joomla, Wordpress
WEB GEO PLATFORM
CMS Drupal, 16

Background
GEOCONTENT doesn’t require spatial database
storage; not for complex analysis
GeoCMS: GeoContent
Management System
Platform to support the
collection,
management,
and publication
of geocontent.
DESKTOP GIS Joomla, Wordpress
WEB GEO PLATFORM
CMS Drupal, 16

Implementation

Implementation
TOOLS
Server & database
- Apache, MySQL, PHP 4
Web publishing platform
-Wordpress 2.7, 10 plugins
Programming and markup languages
- Google Maps API, PHP, Javascript, CSS
Graphic design
- Adobe Photoshop
18

Implementation
SYSTEM
DESIGN
19

Implementation
USER ROLES
Administrator
Consejo Regulador
Colaborador
Visitor
20

Implementation
GEOCONTENT
FLOW
21

Tour

Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Tour
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Extensibility

Extensibility
Current Farm2.0 requirements for Valencia:
- Web host: MySQL 4.0+, PHP 4.3+
- Designated administrator to manage roles
45

Extensibility
Farm2.0 requirements in another Spanish region:
- Revise controlled vocabulary with new
product categories.
- New logo (& color palette); replace two files
and several CSS specifications.
- New icon set; adjust custom javascript for
GeoMashup plugin.
46

Conclusion

Conclusion
Farm2.0 is a functioning GeoCMS to promote
Spanish quality label products.
All project goals were met using the Wordpress
platform, a specialized suite of plugins, and a
number of customizations.
The resulting platform is extensible and holds
promising potential for further applications.
48

Thank you.
Questions?