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Pattern recognition for UX - 13 April 2013
 

Pattern recognition for UX - 13 April 2013

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    Pattern recognition for UX - 13 April 2013 Pattern recognition for UX - 13 April 2013 Presentation Transcript

    • PATTERN RECOGNITION IN USER EXPERIENCE Kai Weber @techwriterkai UX camp CPH, 13 April 2013
    • ABSTRACTPattern recognition is an essential mental strategy for acquiringand disseminating knowledge, though most of us are not awareof it. When applied consciously, UX designers can employpattern recognition processes to develop effective userexperiences more efficiently and help users orient themselves.The presentation is a fun whirlwind tour through humanperception and shows how you can apply pattern recognition to:- Make sense of unknown subject matter before you design- Overcome "designer’s block" and start designing- Group UI elements- Help users to navigate and understand
    • PROGRAM1. Who am I and what do I know?2. What is pattern recognition?3. Why should UX people care?4. The pattern recognition experience5. Pattern recognition in UX
    • WHO AM I AND WHAT DO I KNOW?
    • WHO AM I AND WHAT DO I KNOW?
    • WHO AM I AND WHAT DO I KNOW?
    • WHO AM I AND WHAT DO I KNOW?
    • WHO AM I AND WHAT DO I KNOW?
    • WHO AM I AND WHAT DO I KNOW?
    • WHAT IS PATTERN RECOGNITION?
    • http://livinglifewithchemobrain.blogspot.com/2011/03/apparitions-on-toast.html WHAT IS PATTERN RECOGNITION?
    • WHAT IS PATTERN RECOGNITION?http://livinglifewithchemobrain.blogspot.com/2011/03/apparitions-on-toast.html Search the web for “apparitions on toast” for more examples…
    • WHAT IS PATTERN RECOGNITION?Part of human perception:1. Receive sensation and organize it.
    • WHAT IS PATTERN RECOGNITION?Part of human perception:1. Receive sensation and organize it.2. Recognize patterns.
    • WHAT IS PATTERN RECOGNITION?Part of human perception:1. Receive sensation and organize it.2. Recognize patterns.3. Formalize patterns as rules to interpret and decide.
    • HOW ABOUT AN EXAMPLE?
    • HOW ABOUT AN EXAMPLE? Aardvark, J.R. (1980). Ants, and how to eat them. Journal of Orycteropodidae Studies, 80, 11-17. Barker, R. (1982). Rum babas, and what to do if you’ve got them. Reading: Goodnight From Him. Haley, W. (1955). Rock Around The Clock. New York: Decca. Izzard, E. (1998). Cake or Death? Gateaunomics, 10, 195-196. Lemur, R.-T. (2010). Strepsirrhinoplasty. Antananarivo: Raft Press. Leonard, E. (1996). Out of Sight. New York: Harper. Shorty, G. (in press). Okay, so they got me. Los Angeles: Cadillac.
    • HOW ABOUT AN EXAMPLE? Aardvark, J.R. (1980). Ants, and how to eat them. Journal of Orycteropodidae Studies, 80, 11-17. Barker, R. (1982). Rum babas, and what to do if you’ve got them. Reading: Goodnight From Him. …Rule set1. Last name, initial(s). (Year of publication).2. If it’s an article: Title, journal title, volume, pages.3. If it’s a book: Title. City: Publisher.
    • HOW ABOUT AN EXAMPLE? Aardvark, J.R. (1980). Ants, and how to eat them. Journal of Orycteropodidae Studies, 80, 11-17. Barker, R. (1982). Rum babas, and what to do if you’ve got them. Reading: Goodnight From Him. …Rule set1. Last name, initial(s). (Year of publication).2. If it’s an article: Title, journal title, volume, pages.3. If it’s a book: Title. City: Publisher.We learn patterns by examples – or by rules.
    • WHY SHOULD UX PEOPLE CARE?
    • WHY SHOULD UX PEOPLE CARE?We do it anyway…
    • WHY SHOULD UX PEOPLE CARE?We do it anyway…1. When we gather information  Reading specs and designs  Interviewing subject-matter experts
    • WHY SHOULD UX PEOPLE CARE?We do it anyway…1. When we gather information  Reading specs and designs  Interviewing subject-matter experts2. When we design and order UI elements  Create icons  Design color schemes and shapes
    • WHY SHOULD UX PEOPLE CARE?We do it anyway, so we might as well do it smartly!
    • WHY SHOULD UX PEOPLE CARE?We do it anyway, so we might as well do it smartly! If we make sense of our subject more efficiently… If we structure UI elements better… … we can provide better user experiences!
    • THE PATTERN RECOGNITION EXPERIENCE
    • THE PATTERN RECOGNITION EXPERIENCE IN SPACEPhoto by Santiago Masquelet Photo by Jure Šućurhttp://www.sxc.hu/photo/1001312 http://www.sxc.hu/photo/784032
    • THE PATTERN RECOGNITION EXPERIENCE IN SPACE d * d d d t * * d dd * ** d t t t t * * * d t t t t t t t t t t t t t t t t t
    • THE PATTERN RECOGNITION EXPERIENCE IN SPACE d * d d d t * * d dd * ** d t t t t * * * d t t t t t t t t t t t t t t t t t
    • THE PATTERN RECOGNITION EXPERIENCE IN SPACE d * d d d t * * d dd * ** d t t t t * * * d t t t t t t t t t t t t t t t t t
    • THE PATTERN RECOGNITION EXPERIENCE IN SPACE d * d d d t * * d dd * ** d t t t t * * * d t t t t t t t t t t t t t t t t t
    • THE PATTERN RECOGNITION EXPERIENCE IN SPACE d * d d d t * * d dd * ** d t t t t * * * d t t t t t t t t t t t t t t t t t
    • THE PATTERN RECOGNITION EXPERIENCE IN SPACE Sharing d * d d d t * *File handling d dd Edit image * ** d t t t t * * * d t t t t t t t t t tEdit text t t t t t t t
    • THE PATTERN RECOGNITION EXPERIENCE IN TIME
    • THE PATTERN RECOGNITION EXPERIENCE IN TIME Photo by Richard Cop http://www.sxc.hu/photo/326144
    • THE PATTERN RECOGNITION EXPERIENCE IN TIME * * * * !
    • THE PATTERN RECOGNITION EXPERIENCE IN TIME * * * * * * !
    • HOW DOES PATTERN RECOGNITION WORK?Bottom-up processing1. Experience and organize2. Match similarities3. Segment into groups… building up a representation from elements.
    • HOW DOES PATTERN RECOGNITION WORK? What is this? How do you know?
    • HOW DOES PATTERN RECOGNITION WORK? What is this? How do you know?
    • HOW DOES PATTERN RECOGNITION WORK?Top-down processing1. Know general concept and rules2. Contextualize them3. Apply them… searching for confirmation by “template matching”.
    • HOW DOES PATTERN RECOGNITION WORK?Bottom-up Top-down No prior knowledge  Uses prior knowledge Elements  concepts  Concepts  elements Emphasizes relations  Emphasizes context Slow, but usually correct  Quick, but sometimes wrong
    • HOW DOES PATTERN RECOGNITION WORK? What is this? How do you know?Martin Boyce:Untitled, 2002.http://www.mmk-frankfurt.de/de/sammlung/werkdetailseite/?werk=2002%2F112
    • HOW DOES PATTERN RECOGNITION WORK? What is this? It’s part…Martin Boyce:Untitled, 2002.http://www.mmk-frankfurt.de/de/sammlung/werkdetailseite/?werk=2002%2F112
    • HOW DOES PATTERN RECOGNITION WORK? What is this? It’s part of a chair!Martin Boyce:Untitled, 2002.http://www.mmk-frankfurt.de/de/sammlung/werkdetailseite/?werk=2002%2F112
    • HOW DOES PATTERN RECOGNITION WORK?Martin Boyce: Arne Jacobsen:Untitled, 2002. Chair 3107, c.1952.http://www.mmk-frankfurt.de/de/sammlung/ http://www.moma.org/explore/collection/indexwerkdetailseite/?werk=2002%2F112
    • HOW DOES PATTERN RECOGNITION WORK?Bottom-up Top-down No prior knowledge  Uses prior knowledge Elements  concepts  Concepts  elements Emphasizes relations  Emphasizes context Slow, but usually correct  Quick, but sometimes wrong
    • PATTERN RECOGNITION IN UX
    • PATTERN RECOGNITION IN UX To make sense of unknown subject matter To group UI elements To help your users navigate and understand
    • FINAL WORDS OF ADVICE AND WARNING
    • FINAL WORDS OF ADVICE AND WARNING Patternicity: Humans are addicted to meaning.
    • FINAL WORDS OF ADVICE AND WARNING Patternicity: Humans are addicted to meaning. Some patterns refuse to be recognized.
    • FINAL WORDS OF ADVICE AND WARNING Patternicity: Humans are addicted to meaning. Some patterns refuse to be recognized. Pattern recognition occurs in contexts.
    • FINAL WORDS OF ADVICE AND WARNING Patternicity: Humans are addicted to meaning. Some patterns refuse to be recognized Pattern recognition occurs in contexts Creating UX is often a bottom-up process … ... but using it is often top-down exploration!
    • QUESTIONS? COMMENTS?
    • THANK YOU! KEEP IN TOUCH!@techwriterkai kaiweber.wordpress.com