About My job entails developing the Hispanic outreach strategy for the company. I work closely with media specialists across the country and our agency to identify and build key media relationships that build our brand among Latinos; as well as develop earned media campaigns that will resonate with Hispanic media.
I also use my language skills to provide media training for Spanish spokespeople.
My expertise in the Hispanic market spans several years and companies. Prior to my tenure at State Farm I also worked at Flieshman Hillard International on their Hispania team.