• Like
New media marketing plan
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

New media marketing plan

  • 922 views
Published

ADV892 NMDL

ADV892 NMDL

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
922
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
20
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. New Media Marketing Plan Presented by Amelia Wang
  • 2. Client Overview• Procter and Gamble (P&G)• The largest household product manufacturer of the world Household care products Beauty and grooming products
  • 3. Client Overview60,973 Fans 17,441 Followers 103 Subscribers Much fewer fans than its brands Tide: 2,329,215 Facebook Fans CoverGirl: 1,500,765 Facebook Fans
  • 4. Objectives• Strengthen the association with P&G and its brands.• Increase sales.• Maintain P&G competiveness as the leading company in the industry .
  • 5. Marketing Strategies• Social Media has been using by P&G 1) Strengthen brand association 2) Increase and maintain brand Image Like and follow all the brands that P&G has on its Facebook and Twitter pages. Create some video clips about some inside stories of P&G and posted it on Facebook, Twitter, and YouTube. Social responsibility programs on social media.
  • 6. Marketing StrategiesP&G e-Saver• Objective• Proposed AdWords Strategy• Targeting Options• Budget• Metrics
  • 7. Marketing StrategiesP&G e-Saver•Targeting Options• Budget• Metrics At least 10000 clicks with 10% CTR 100,000 impressions Increase at least 10% subscription at the end of the campaign.
  • 8. Justifications• Facebook & Twitter Number of fans Monthly active users (Facebook) Hootsuite• Google AdWords CTR Impression Numbers of the subscription to the P&G e-Saver
  • 9. Budgets & Timeline• Personnel Expenditure• Google AdWords ($60,000)• Other social media campaigns ($30,000)• One-year campaign• Holiday Season (Beauty & Grooming Products)
  • 10. Thank you!! : )