New media marketing plan

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New media marketing plan

  1. 1. New Media Marketing Plan Presented by Amelia Wang
  2. 2. Client Overview• Procter and Gamble (P&G)• The largest household product manufacturer of the world Household care products Beauty and grooming products
  3. 3. Client Overview60,973 Fans 17,441 Followers 103 Subscribers Much fewer fans than its brands Tide: 2,329,215 Facebook Fans CoverGirl: 1,500,765 Facebook Fans
  4. 4. Objectives• Strengthen the association with P&G and its brands.• Increase sales.• Maintain P&G competiveness as the leading company in the industry .
  5. 5. Marketing Strategies• Social Media has been using by P&G 1) Strengthen brand association 2) Increase and maintain brand Image Like and follow all the brands that P&G has on its Facebook and Twitter pages. Create some video clips about some inside stories of P&G and posted it on Facebook, Twitter, and YouTube. Social responsibility programs on social media.
  6. 6. Marketing StrategiesP&G e-Saver• Objective• Proposed AdWords Strategy• Targeting Options• Budget• Metrics
  7. 7. Marketing StrategiesP&G e-Saver•Targeting Options• Budget• Metrics At least 10000 clicks with 10% CTR 100,000 impressions Increase at least 10% subscription at the end of the campaign.
  8. 8. Justifications• Facebook & Twitter Number of fans Monthly active users (Facebook) Hootsuite• Google AdWords CTR Impression Numbers of the subscription to the P&G e-Saver
  9. 9. Budgets & Timeline• Personnel Expenditure• Google AdWords ($60,000)• Other social media campaigns ($30,000)• One-year campaign• Holiday Season (Beauty & Grooming Products)
  10. 10. Thank you!! : )
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