New media marketing plan
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,685
On Slideshare
1,668
From Embeds
17
Number of Embeds
1

Actions

Shares
Downloads
19
Comments
0
Likes
1

Embeds 17

http://newmediadl.cas.msu.edu 17

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. New Media Marketing Plan Presented by Amelia Wang
  • 2. Client Overview• Procter and Gamble (P&G)• The largest household product manufacturer of the world Household care products Beauty and grooming products
  • 3. Client Overview60,973 Fans 17,441 Followers 103 Subscribers Much fewer fans than its brands Tide: 2,329,215 Facebook Fans CoverGirl: 1,500,765 Facebook Fans
  • 4. Objectives• Strengthen the association with P&G and its brands.• Increase sales.• Maintain P&G competiveness as the leading company in the industry .
  • 5. Marketing Strategies• Social Media has been using by P&G 1) Strengthen brand association 2) Increase and maintain brand Image Like and follow all the brands that P&G has on its Facebook and Twitter pages. Create some video clips about some inside stories of P&G and posted it on Facebook, Twitter, and YouTube. Social responsibility programs on social media.
  • 6. Marketing StrategiesP&G e-Saver• Objective• Proposed AdWords Strategy• Targeting Options• Budget• Metrics
  • 7. Marketing StrategiesP&G e-Saver•Targeting Options• Budget• Metrics At least 10000 clicks with 10% CTR 100,000 impressions Increase at least 10% subscription at the end of the campaign.
  • 8. Justifications• Facebook & Twitter Number of fans Monthly active users (Facebook) Hootsuite• Google AdWords CTR Impression Numbers of the subscription to the P&G e-Saver
  • 9. Budgets & Timeline• Personnel Expenditure• Google AdWords ($60,000)• Other social media campaigns ($30,000)• One-year campaign• Holiday Season (Beauty & Grooming Products)
  • 10. Thank you!! : )