New Media Marketing Plan Presented by Amelia Wang
Client Overview• Procter and Gamble (P&G)• The largest household product manufacturer of the world Household care products Beauty and grooming products
Client Overview60,973 Fans 17,441 Followers 103 Subscribers Much fewer fans than its brands Tide: 2,329,215 Facebook Fans CoverGirl: 1,500,765 Facebook Fans
Objectives• Strengthen the association with P&G and its brands.• Increase sales.• Maintain P&G competiveness as the leading company in the industry .
Marketing Strategies• Social Media has been using by P&G 1) Strengthen brand association 2) Increase and maintain brand Image Like and follow all the brands that P&G has on its Facebook and Twitter pages. Create some video clips about some inside stories of P&G and posted it on Facebook, Twitter, and YouTube. Social responsibility programs on social media.