Eon Productions is a film production company based in London known for producing James Bond films. It was founded in 1961 by Albert R. Broccoli and Harry Saltzman. The parent company is DanJaq LLC, which holds the copyrights and trademarks related to James Bond. Skyfall was the first Bond film to be shot and filmed digitally using ALEXA Studio cameras. It had a large budget of $200 million and marketing budget of $75 million. Skyfall was financially successful, with a worldwide box office over $1 billion against its $200 million budget.

2. EON PRODUCTIONS
Eon productions is a film production company that was well known for the series of
films from James Bond. The film company is based in London’s Piccadilly and
also works with ‘Pinewood studios’ in the United Kingdom.
The industry that it is in is to entertain and was founded in 1961. The founders were
‘Albert R ‘Cubby’ Broccoli and Harry Saltzman.
The parent company of Eon Productions is ‘DanJaq LLC’ and they are the holding
company responsible for the copyright and trade marks to the characters,
elements and other materials related to the screening of James Bond.

3. INSTITUTIONS AND AUDIENCES
Audience- UK/US aimed at a global audience- censorship in China
Distribution- MGM and Columbia pictures (both owned by Sony)
Marketing- Production placement, PR Stunts synergy
Exhibition- IMAX release- saturation

4. PRODUCTION
The production company of sky fall was suspended throughout 2010 because of the
big budget of $200 million as MGM had finical problems.
The original screenwriter, Peter Morgan left the project during the suspension. When
the production resumed pre-production following MGM’s exist from bankruptcy on
21st December 2010 Logan Purvis and wade continued writing what became the
final version of the script. Filming began in November 2011 and took place mainly
in United kingdom with smaller parts filmed in China and Turkey.
The film was given a release date of 9th November 2012 by MGM and the Broccoli
family. However the release date was bought forward to 26th October by MGM and
Sony pictures. This was two weeks ahead of the US release date.
Sky fall was part of a year long celebration of the 50th anniversary of Dr No. and the
Bond film series.
Filming was scheduled to take 133 days however took 128 days.

5. DIGITAL TECHNOLOGY
Sky fall was the first Bond movie to be shot and filmed digitally. It also the first film
production to make the use of ALEXA Studio camera’s.

6. DISTRIBUTION/MARKETING (SYNERGY)
Sky Fall cost around $75,000,000 on marketing the film.
This new film raised the bar for onscreen product placement this is because ‘James
Bond’ played by Daniel Craig was involved in ‘Tom Ford tailored suits, Omega sea
master watches, Sony Xperia phones as well as Coke Zero, perfumes and
retailers.
Sky Fall was also involved in the campaign and advert of the beer brand Heineken
with Daniel Craig sipping the beer. This caused them to make a profit of $28
million which almost covered a quarter of the estimated production budget.
Ocean Royale Aftershave Film tourism add

7. Tom Ford suits
Sony Xperia phone
Coke Zero

8. SOUNDTRACK- SKY FALL
The sound track was released on 29th October 2012 in the UK and 6th November
2012 in the US.
In October 2012 the singer/song writer Adele confirmed that she had written and
sang the films theme tune.
The song cover was shown and released on her twitter.

9. MARKETING POSTERS

10. BOX OFFICE
Budget- $200 million
Domestic Gross- $304,360,277
Profit- $104,360,277

11. AUDIENCE AND TWITTER
There was 1,637,385 ‘sky fall’ mentions on twitter globally over the 12 months before
release. Also there was 129,384 mentions when the film was finally released on
Friday 26th October.
November 3rd 2011 when the title was released there were 3,298 mentions
commenting on the name of the film. There were mixed reviews the majority were
positive. ( Gender distribution Males 81% Female 19%)

12. EXHIBITION
Sky Fall was released on IMAX and this was a success this is because it took $3.5
million in 79 locations. Averaging at $45,000 per screening. This represents the
best international opening in IMAX history.

14. INDEPENDENT BRITISH FILM- INBETWEENERS
This movie came from the success of the E4 series. There success came from how
they gained the most views on digital TV.
Film information
Made in 2011
Running time- 97 minutes
Director- Ben Palmer
Producer- Christopher Young
Director of photography- Ben Wheeler
Principle Cast- Simon Bird, James Buckley, Blake Harrison, Joe Thomas

15. PRODUCTION
Pre-production
The film was a co-production between Bwark productions, Film 4 and young films.
It was filmed in the locations of UK, Magaluf and Malia.
Production
140 minutes of filming material done however the editing put the film to 97mintues
long.

16. DISTRIBUTORS
Entertainment film distributors
The company was founded in 1978
Entertainment film distributor had the rights for the cinema exhibition however
channel 4 retained the rights for DVD sales.
This film was known for vertical integration as many channel 4 subsidiaries were
involved in all the stages of film making.

17. MARKETING
As it was already a successful TV series not a lot of marketing
was needed. Most of it was verbally. Film poster were
made, film trailer were made. It was advertised on
channel 4 and Film 4. (Twitter was used as a low budget
marketing)
The premier for this film was on the 16th August 2011 at the
Vue cinema in Leicester square. It was previewed at the
L’Oreal Paris National movies awards on 11th May 2011

18. EXHIBITION
The movie was released on the 19th August 2011 and grossed $13,200,00 shown on
475 screens and as of September 2011 grossed $41,800,00 . However in
America it didn't’t do as well. It was only shown on 10 screens in America and
grossed $35,955 overall. This was because it contains British humor and
therefore American wouldn't’t understand it as well.
It was released on DVD and blue ray on 12th December 2011 with extended features
of different sections and the full 18 rated movie shown on the triple play DVD
On the first day this DVD sold 575,000 copies and by the 17th it reached 1 million.

19. BOX OFFICE
Domestic Box Office $35,955
International Box Office $86,015,365
Worldwide Box Office$86,051,320
Budget £3,500,000
Profit 51,051,320

20. BWARK PRODUCTIONS
London based comedy producer founded in 2004 by two former channel 4 editors
called Iain Morris and Damon Beesley. Bwark is best known for its E4 comedy hit
‘Inbetweeners’