0
1) Kamlesh Kumar
3) Milind Shewde
5) Imran

Presented By:
2) Ganeshkrishna Prabhu
4) Ritesh Chanana
6) Ameet Phadnis
What can you expect from the survey
1.
2.
3.

4.
5.
6.

7.
8.
9.

2

Which SN sites does our class often visit?
How many h...
Purpose of the survey
•

Understanding the trends of our class regarding the use
of the social sites.

Teachers surveyed3
...
WHICH SITES DOES SECTION C
OFTEN VISIT? Users
35
30
25
20
15
10
5
0

Users

Facebook
G-Talk
Twitter
Yahoo Messenger
Orkut
...
HOW MANY HOURS DOES SECTION
C SPEND BROWSING SN SITES?
Users

20

15
10

Users

5
0
1 to 2
1-2 hours
2-3 hours
3-4 hours
>...
HOW MANY HOURS DOES EACH 1
OF US SPEND ON TRADITIONAL SN
SITES?
Name of the site

1-2 hours

2-3 hours

4-6 hours

More th...
WHICH IS MOST ATTRACTIVE
FEATURES YOU FIGURED OUT OF
THE SN SITES?
Name of the site

Photo Video Sharing

Chat A/V

Check ...
WOULD YOU PREFER A LIVE
ORCHESTRA OVER SPENDING TWO
HOURS BROWSING ON SOCIAL
NETWORKING SITES ?
Users

20
15
10

Users

5
...
WOULD YOU PREFER FACE TO FACE
TALKING OR CHATTING WITH A
PERSON ON SOCIAL NETWORKING
Sales
SITE ?
Face to Face

Chating on...
DO YOU BELIEVE SOCIAL
NETWORKING SITES CAN BRING
OUT GOOD REFORMS IN THE
User
COUNTRY ?
30
25
20
15

User

10
5
0
Yes

No
...
DO YOU FEEL CRIME IN THE
COUNTRY HAS INCREASED DUE TO
USAGE OF INCREASED SOCIAL
NETWORKING SITES ?
Users
20
15
10

Users

...
HAVE YOU TRIED GODREJ’S GOJIYO SOCIAL NETWORKING
Series 1
INITIATIVE ?
35
30
25
20
15

Series 1

10
5
0
Yes

No
Yes
No

0
...
WOULD GIVE UP YOUR FACEBOOK
ACCOUNT & CREATE A NEW ONE
FOR A BETTER NEWLY LAUNCHED
SOCIAL NETWORKING SITE ?
20

15
10

Use...
CONCLUSION
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Survey on effectiveness of social networking and user perception. #Digital Marketing

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A real time survey done to understand the pulse of Indian youth on social media and networking. The survey acts as base for the individuals indulged in digital marketing.

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Transcript of "Survey on effectiveness of social networking and user perception. #Digital Marketing"

  1. 1. 1) Kamlesh Kumar 3) Milind Shewde 5) Imran Presented By: 2) Ganeshkrishna Prabhu 4) Ritesh Chanana 6) Ameet Phadnis
  2. 2. What can you expect from the survey 1. 2. 3. 4. 5. 6. 7. 8. 9. 2 Which SN sites does our class often visit? How many hours does each one of us spend on SN sites? Which is the most preferred SN site? What features top the list that attract you to use SN sites. Is todays youth giving less importance to live programs? Is todays youth avoiding face to face chat? Are SN sites capable of bringing reforms? Has increased use of SN sites given rise to increased crime in the country? Has new SN sites created same impoact as the traditional ones?
  3. 3. Purpose of the survey • Understanding the trends of our class regarding the use of the social sites. Teachers surveyed3 3 Students surveyed30
  4. 4. WHICH SITES DOES SECTION C OFTEN VISIT? Users 35 30 25 20 15 10 5 0 Users Facebook G-Talk Twitter Yahoo Messenger Orkut G-Blogger 29 8 11 1 1 1
  5. 5. HOW MANY HOURS DOES SECTION C SPEND BROWSING SN SITES? Users 20 15 10 Users 5 0 1 to 2 1-2 hours 2-3 hours 3-4 hours > 6 hours 2 to 3 4 to 6 >6 19 8 1 0
  6. 6. HOW MANY HOURS DOES EACH 1 OF US SPEND ON TRADITIONAL SN SITES? Name of the site 1-2 hours 2-3 hours 4-6 hours More than 6 hrs. Facebook 15 7 - - G-Talk 6 - - - Twitter 4 - 1 - Yahoo Messenger 2 - - - Orkut - - - - Blogs 2 1 - -
  7. 7. WHICH IS MOST ATTRACTIVE FEATURES YOU FIGURED OUT OF THE SN SITES? Name of the site Photo Video Sharing Chat A/V Check in Option Facebook 17 23 8 G-Talk 2 11 - Twitter 4 3 1 Yahoo Messenger - 3 - Orkut - - - Blogs - - 2
  8. 8. WOULD YOU PREFER A LIVE ORCHESTRA OVER SPENDING TWO HOURS BROWSING ON SOCIAL NETWORKING SITES ? Users 20 15 10 Users 5 0 YES Yes No No 18 11
  9. 9. WOULD YOU PREFER FACE TO FACE TALKING OR CHATTING WITH A PERSON ON SOCIAL NETWORKING Sales SITE ? Face to Face Chating on SN Face to Face talk Chatting on social networking site 22 9
  10. 10. DO YOU BELIEVE SOCIAL NETWORKING SITES CAN BRING OUT GOOD REFORMS IN THE User COUNTRY ? 30 25 20 15 User 10 5 0 Yes No Yes No 26 3
  11. 11. DO YOU FEEL CRIME IN THE COUNTRY HAS INCREASED DUE TO USAGE OF INCREASED SOCIAL NETWORKING SITES ? Users 20 15 10 Users 5 0 Yes No Yes No 16 13
  12. 12. HAVE YOU TRIED GODREJ’S GOJIYO SOCIAL NETWORKING Series 1 INITIATIVE ? 35 30 25 20 15 Series 1 10 5 0 Yes No Yes No 0 29
  13. 13. WOULD GIVE UP YOUR FACEBOOK ACCOUNT & CREATE A NEW ONE FOR A BETTER NEWLY LAUNCHED SOCIAL NETWORKING SITE ? 20 15 10 User 5 0 Yes Yes No No 12 19
  14. 14. CONCLUSION
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