Pineapple Consulting


A Brand Consultancy; operationalizing ‘
                                      ‘BRANDS’

From identi...
We are not an Advertising or PR Agency


We are a Brand Consultancy.

Ensuring that the BRAND speaks the sam language, fee...
People


Tina Jain Mehta, Principal – Branding & S
                                        Strategy

Ameet Mehta, Principa...
Tina Jain Mehta


More than 7 yrs. experience in Advertising & Media, thorough exposure

In Brand Management, Events & PR....
Ameet Mehta


More than 5 yrs. experience in Design. S
                                       Specialize in Lifestyle Prod...
What all do we do?


Customized design modules for:
Brand identity
What all do we do?


Customized design modules for:
Brand identity
Brand
B d environment
         i       t
What all do we do?


Customized design modules for:
Brand identity
Brand
B d environment
         i       t
Brand communic...
What all do we do?


Customized design modules for:
Brand identity
Brand
B d environment
         i       t
Brand communic...
Brand identity


1.   Brand logo

2.   Brand stationery – visiting cards, let
                                          tt...
Methodology
PR
                                                 ROPOSAL PHASE
PHASE I


                   Recognition of
CORPORATE   ...
A N A L Y
                                                          Y S I S  A N D   P L A N N I N G
PHASE II


          ...
N A M I N G
                                                                G   A N D   L O G O   D E S I G N
PHASE III


...
I M P L E M E N T A T I O N   P L A
                                                           A N N I N G   A N D   A P P...
I M P L E M E N T A T
                                                          T I O N   A N D   A D M I N I S T R A T I ...
Brand Environment


1.   Retail environment & Exhibition spa
                                       aces

2.   Visual merc...
Brand Communication


1.   Events and sponsorships

2.   Strategic tie ups

3.   Product packaging & bags

4.   Product an...
Brand Experiences


1.   Staff manual

2.   Mystery audits

3.   Competition analysis

4.   Presentation styles – ranging ...
WOR
              RKS

A glimpse of the larger portfolio!
BRAND ID
       DENTITY

 Varuna D Jani
Credit Card Payslip Case
BRAND ID
       DENTITY

Reliance Vornado
BRAND ID
       DENTITY

 Fuco Se Slim
       ea
BRAND ID
       DENTITY

Games t
      that give
BRAND IDENTITY

 Referen
       nces.net
BRAND ID
        DENTITY

www.greatta
          alents.com
Logo   http://www.greattalents.com
Stationery
BRAND IDENTITY

    Apr
      rello
Logo   http://www.aprello.com
PRODUCT DESIGN
      T

 Hyperge Inc.
       ear
Inspired by the
            Bucket Seat…




Mobile Cases
BRAND CONCE
          EPT, IDENTITY,
 PRODUCT & PACKAGING

        One Life
Product TIES
 DENIM & Packaging
Product & Packaging
Product
Logo
PACKA
    AGING

One Co
     ondom
Packaging
Packaging
Packaging
Packaging
INTERNAL COMMUNICATION

  Gherzi Eastern Limited
Actual installation
Design, Photography & Installation
BRAND IDENTITY
 Culver C
        Centrale
http://www.culvercentrale.com
BRAND IDENTITY
Halloweenmasks com
         masks.com
CALENDER
Italian Tourism Board
BRAND ID DENTITY
We may Bend but w won’t be broken
                we won t
Contact Pineapple


Tina Jain Mehta,

Principal – Branding & Strategy,

Pineapple Consulting, India

Mobile: +91 99303 147...
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
Branding and Product Design Portfolio - Pineapple Consulting
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Branding and Product Design Portfolio - Pineapple Consulting

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Some of the Recent works Done by Pineapple Consulting, India. Dealing into Communication, Interaction, Product & Packaging, and Visual Merchandising.
please contact info@pineappleconsulting.biz for more information.

Published in: Design, Business
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  • Great presentation. Would you ok to email me the ppt file via cloth_supplier@yahoo.com Thanks, Sunny
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  • Dear Sir,

    Please send me at ronakmalviya26@gmail.com 4 depth knowledge......

    Regards,

    Ronak
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  • Hello, your presentation is awesme!! Can you possibly send me a pdf copy (email: nguyen.anhhieu@gmail.com) ? Thanks a lot.
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  • thanks Abhishek!
    Ginger Li, let me know in wot context you're asking for a copy...for keeping it as reference or do you have something specific? i'll be happy to help you on that front!
    cheers
    ameet.
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  • Amazing stuff.... good luck for your venture..... I loved the content & the design too...
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Branding and Product Design Portfolio - Pineapple Consulting

  1. 1. Pineapple Consulting A Brand Consultancy; operationalizing ‘ ‘BRANDS’ From identifying the opportunity for an upcoming brand to ongoing brand management, Pineapple Consulting addre esses all your BRAND requirements. Pineapple brings in, a fresh p p pp g, perspective b backed by solid strategy and DESIGN, y gy , all three put together to create the most compelling of Brands.
  2. 2. We are not an Advertising or PR Agency We are a Brand Consultancy. Ensuring that the BRAND speaks the sam language, feels and looks the same, me even tastes and smells the same at every level of interaction… Be it with clients, y customers, staff, associates or vendors. , , In the process, we don’t only dress up th brand personality but also help the he brand to identify and communicate its co values and ideology ore ideology.
  3. 3. People Tina Jain Mehta, Principal – Branding & S Strategy Ameet Mehta, Principal – Design With Vinod, Shilpa & Garima providing k creative support key
  4. 4. Tina Jain Mehta More than 7 yrs. experience in Advertising & Media, thorough exposure In Brand Management, Events & PR. Worked with MTV Networks, as Head o Client Servicing; Rediffusion of DYR, as Account Manager & Purple Focus, as Manager CS & PR. , g p , g Managed clients like Singapore Tourism B Board, Popley Eternal, Eicher Motors, Motors Dainik Bhaskar , Hotel Sayaji, P&G Idea Cellular, to name a few. Sayaji P&G, P Cellular few
  5. 5. Ameet Mehta More than 5 yrs. experience in Design. S Specialize in Lifestyle Product Design, Branding and Strategic design co onsultancy projects. Worked with Titan Industries, Future Gr roup, Raymond Apparels & Govt. Of India - Regional Technical & Design Tr g g raining Center for artisans. g Designed for brands like Park Avenue, Pa Manzoni, RIG, UMM, BARE, and arx, Titan; creating season based products & packaging and visual merchandise. packaging, merchandise
  6. 6. What all do we do? Customized design modules for: Brand identity
  7. 7. What all do we do? Customized design modules for: Brand identity Brand B d environment i t
  8. 8. What all do we do? Customized design modules for: Brand identity Brand B d environment i t Brand communication
  9. 9. What all do we do? Customized design modules for: Brand identity Brand B d environment i t Brand communication Brand experiences
  10. 10. Brand identity 1. Brand logo 2. Brand stationery – visiting cards, let tterheads, envelopes, invoices, …… Since ours is not a rigid process, but a m menu offering; Pineapple offers strategic partnership at levels as required by your brand. Even the ‘Brand d Identity’ offerings thus vary from brand t brand, client to client. y g y to , The methodology that we follow, remain more or less the same though. n
  11. 11. Methodology
  12. 12. PR ROPOSAL PHASE PHASE I Recognition of CORPORATE Go Decision need to  ACTIVITY review identity 1st meeting 2nd meeting • Credentials • Review plan  • Procedures & estimate • Statement of problem • Establish team Written program plan, timetable l i bl & fee estimate Internal Change in, Environment  • Vision/ Positioning changee • Reorganization INPUTS • Tech hnology • Acquisition / merger q / g • Socie • Socie etal • Product line  • Regu ulatory • Marketing strategy 
  13. 13. A N A L Y Y S I S  A N D   P L A N N I N G PHASE II Go  Go Plan  CORPORATE Decision: Present Identity Plan Approval Designate  Findings, ACTIVITY internal  conclusions, contacts recommendations Current identity Situation Factors Leadership  Identity Platform Creative Direction assessment t assessment t Intentions I t ti • Positioning P iti i As required… A id • Visual messages • Industry definition • Destination • Purpose • Naming Plan • Verbal messages • Geography Vision, Mission, • Mission • Logo Design criteria • Nomenclature  /Nationality Position • Composition • Association models system • Size & Ranking • Culture • Culture • Nomenclature  • Name & logo N &l • History &  Hi & Character, Ch • Personality P li system • Identities of Ownership Personality components • Management • Composition • Signatures • Competitors Organizing concept, & association system • Units &  Components, Competences Relationships • Brands External Interviews Executive Interviews Communications Literature Review Image Research • Customers • Corporate mgmt. Materials audit • Press articles • Review existing • Industry press • Line managers INPUTS • Print • Analyst reports data • Analysts • Corporate staff • Signs • Signs • Business plans • Business plans • New research? • New research? • Regulators l • Distributors • Other media • Marketing plans (added Phase) • Unions • Agencies
  14. 14. N A M I N G G   A N D   L O G O   D E S I G N PHASE III Logo decision Plan Approval CORPORATE & design  • Identity Platform Name  approvals • Naming Plan (?) ACTIVITY Select tion & • Design criteria clearance Second‐cut  S dt Design  Directional selections & recommendations design  availability  review search Naming Phase Refinement of  (if required) selected directions • Master List  • Application  Logo Design Generation demonstrations • Design exploration • First‐cut selections  • Color studies • Application studies & screening • Visual System  elements Intellectual property counsel Audience  Name INPUTS Testing of  evaluation  candidate research h logos
  15. 15. I M P L E M E N T A T I O N   P L A A N N I N G   A N D   A P P L I C A T I O N S   D E S I G N PHASE IV Logo CORPORATE Applications design Design  ACTIVITY approval Approvals Application  pp design recommendations (if required) Final logo  g design Applications Design refinement • Stationery & Forms • Web sites Supervise  Implementation Planning • PR / IR communications production/ di/ • Applications design  A li i di • HR communications printing checklist • Facilities signs • Timetable & budgeting • Vehicles • Preliminary  • Marketing applications announcement planning Technical input  Supplier input from INPUTS (e.g. signage) • Advertising  & PR  • Facilities mgmt. • Facilities mgmt • Purchasing
  16. 16. I M P L E M E N T A T T I O N   A N D   A D M I N I S T R A T I O N PHASE V Identity launch Id tit l h h: Ongoing Identity Mgmt.:  Applications CORPORATE Implement internal  Formalize identity mgmt, measurement & policy Design  & external  Oversight, Contract signage,  other implementation;  ACTIVITY Approvals communications brief suppliers & agencies Identity Standa d & Id tit St dards &  Guidelines  write and desig gn: • Web site with templates • Printed manuual(s) Provide ongoing counsel Announcement  A • Printed “voic ” d “ ce”  • Technical support preparation Employee  guidde • Adaptation  • Review launch plan to change • Write & design  Supervise  materials Printing & g fabrication Applications Corporate  Implementation Environmental  Internal Change in, Design  Advertising providers change •  Vision/ Positioning Approvals agency • Signs • Technological • Reorganization INPUTS • Print materials,  • Societal • Acquisition / merger etc. etc • Regulatory • Regulatory • Product line  • Marketing strategy 
  17. 17. Brand Environment 1. Retail environment & Exhibition spa aces 2. Visual merchandise 3. Handouts 4. Audio visuals 5. Staff personality 6. 6 Colors and fragrances 7. Sound and music
  18. 18. Brand Communication 1. Events and sponsorships 2. Strategic tie ups 3. Product packaging & bags 4. Product and merchandise selection 5. Cross promotions 6. 6 Media integrations
  19. 19. Brand Experiences 1. Staff manual 2. Mystery audits 3. Competition analysis 4. Presentation styles – ranging from product to g y gg gifts
  20. 20. WOR RKS A glimpse of the larger portfolio!
  21. 21. BRAND ID DENTITY Varuna D Jani
  22. 22. Credit Card Payslip Case
  23. 23. BRAND ID DENTITY Reliance Vornado
  24. 24. BRAND ID DENTITY Fuco Se Slim ea
  25. 25. BRAND ID DENTITY Games t that give
  26. 26. BRAND IDENTITY Referen nces.net
  27. 27. BRAND ID DENTITY www.greatta alents.com
  28. 28. Logo http://www.greattalents.com
  29. 29. Stationery
  30. 30. BRAND IDENTITY Apr rello
  31. 31. Logo http://www.aprello.com
  32. 32. PRODUCT DESIGN T Hyperge Inc. ear
  33. 33. Inspired by the Bucket Seat… Mobile Cases
  34. 34. BRAND CONCE EPT, IDENTITY, PRODUCT & PACKAGING One Life
  35. 35. Product TIES DENIM & Packaging
  36. 36. Product & Packaging
  37. 37. Product
  38. 38. Logo
  39. 39. PACKA AGING One Co ondom
  40. 40. Packaging
  41. 41. Packaging
  42. 42. Packaging
  43. 43. Packaging
  44. 44. INTERNAL COMMUNICATION Gherzi Eastern Limited
  45. 45. Actual installation
  46. 46. Design, Photography & Installation
  47. 47. BRAND IDENTITY Culver C Centrale
  48. 48. http://www.culvercentrale.com
  49. 49. BRAND IDENTITY Halloweenmasks com masks.com
  50. 50. CALENDER Italian Tourism Board
  51. 51. BRAND ID DENTITY We may Bend but w won’t be broken we won t
  52. 52. Contact Pineapple Tina Jain Mehta, Principal – Branding & Strategy, Pineapple Consulting, India Mobile: +91 99303 14748 E mail: tina@pineappleconsulting.biz

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