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Retailing

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  • 1. RETAIL MARKETINGAMEERUL HASAN5/27/20131RETAIL MARKETING Ameerul Hasan
  • 2. Market Overview The retail sector in India is emerging as one ofthe largest sectors in the economy By 2012, total market size is likely to touchUSD450 billion,5/27/20132RETAIL MARKETING Ameerul Hasan
  • 3. Retailing It includes all activities in selling goods orservices directly to final consumers forpersonal ,non-business use A retailer or retail store is any businessenterprise whose sales volumes comesprimarily from retailing5/27/20133RETAIL MARKETING Ameerul Hasan
  • 4. Types of Retailers Specialty Stores Department Store Super market Convenience Store Discount Store Off Price Retailer Super Store Catalog Store Independent Retailer Chain Stores Franchising Leased Departments Co –Operative Mom & Pop Vending Machines E-Tailers5/27/20134RETAIL MARKETING Ameerul Hasan
  • 5. Functions of Retailing Sorting Holding Stock Breaking Bulk Channel of Communication Additional Services Transport & Advertising Functions5/27/20135RETAIL MARKETING Ameerul Hasan
  • 6. Importance of Retailing Selection Variety of Goods Demand Creation Distribution Credit Facility Personal Services Sale on Approval5/27/20136RETAIL MARKETING Ameerul Hasan
  • 7. Specialty Store5/27/20137RETAIL MARKETING Ameerul Hasan
  • 8. 5/27/20138RETAIL MARKETING Ameerul Hasan
  • 9. 5/27/20139RETAIL MARKETING Ameerul Hasan
  • 10. 5/27/201310RETAIL MARKETING Ameerul Hasan
  • 11. 5/27/201311RETAIL MARKETING Ameerul Hasan
  • 12. 5/27/201312RETAIL MARKETING Ameerul Hasan
  • 13. 5/27/201313RETAIL MARKETING Ameerul Hasan
  • 14. 5/27/201314RETAIL MARKETING Ameerul Hasan
  • 15. 5/27/201315RETAIL MARKETING Ameerul Hasan
  • 16. 5/27/201316RETAIL MARKETING Ameerul Hasan
  • 17. Retailer Service Level STORE RETAILING NON STORE RETAILING5/27/201317RETAIL MARKETING Ameerul Hasan
  • 18. STORE RETAILING Self Service Self Selection Limited Service Full Service5/27/201318RETAIL MARKETING Ameerul Hasan
  • 19. NON-STORE RETAILING Direct Selling Direct Marketing Automatic Vending Buying Services5/27/201319RETAIL MARKETING Ameerul Hasan
  • 20. CORPORATE RETAILING Croma Ezone Trend Tesco Wal-Mart Pantaloon Etc.5/27/201320RETAIL MARKETING Ameerul Hasan
  • 21. Retail FormatsExclusiveBranded RetailMulti BrandRetailConvergenceRetail OutletE –Trailers5/27/201321RETAIL MARKETING Ameerul Hasan
  • 22. Major Retailers TypesDepartment Store• Pantaloon has 65stores• Trent operates 59stores• Shoppers Stophas 51 stores• Reliance Retailhas launchedTrends in thisformatHypermarket• Pantaloon Retailis the leader inthis format with160 Big Bazaarstores• •HyperCITY,Trent (StarBazaar),Spencer’s(Spencer Hyper),Aditya Birla Retail(More.) andReliance areother playersSupermarket/Convience• Aditya Birla Retail(More., 640stores)• • Spencer’s(Daily, 220stores)• • Reliance Fresh(453 stores)• • REI 6Ten (350stores) are themajor players inthis formatSpecialty Stores• Titan Industries isa large player,with 320 World ofTitan, 130Tanishq and 177Titan Eye+ shops• •Vijay Sales,Croma, E-Zoneand Viveks areinto consumerelectronics• •Landmark,Crossword andOdyssey focuson books, giftsandentertainmentCash & Carry• Metro started thecash-and-carrymodel in India;the companyoperates fivestores acrossMumbai, Kolkata,Hyderabad andBangalore• •Bharti Walmartstarted cash-and-carry outlets, withthe first onebeing set up inAmritsar, Punjab5/27/201322RETAIL MARKETING Ameerul Hasan
  • 23. Store Atmosphere Lighting Walls Signage Produce Department Floors Store Activities and Experiences5/27/201323RETAIL MARKETING Ameerul Hasan
  • 24. Location Decision Retailers are accustomed to saying that thethree keys to success are LOCATION,LOCATION and LOCATION5/27/201324RETAIL MARKETING Ameerul Hasan
  • 25. Private Labels5/27/201325RETAIL MARKETING Ameerul Hasan
  • 26. • Most retailers have advanced off-season sales from 15days to a month with discounts ranging from 20-70 %• Higher discounts and other value added services formembersOfferingDiscount• Directly compete on the selling price by offering a bestprice without any markdownsLoweringprices• customer loyalty programmes, happy hours on shoppingdeals• Offers for senior citizens, contests for studentsOffering valueadded services5/27/201326RETAIL MARKETING Ameerul Hasan
  • 27. Market Breakup60%10%4%6%3%17%Food & GroceryClothing & FashionBeauty & WellnessElectronicsFurniture & FurnishingOthers5/27/201327RETAIL MARKETING Ameerul Hasan
  • 28. Factors Affecting GrowthIncrease inconsumerclassRise inincome &PurchasingpowerChange inConsumermindsetBrandConsciousEasy credit5/27/201328RETAIL MARKETING Ameerul Hasan

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