RETAIL MARKETINGAMEERUL HASAN5/27/20131RETAIL MARKETING Ameerul Hasan
Market Overview The retail sector in India is emerging as one ofthe largest sectors in the economy By 2012, total market...
Retailing It includes all activities in selling goods orservices directly to final consumers forpersonal ,non-business us...
Types of Retailers Specialty Stores Department Store Super market Convenience Store Discount Store Off Price Retaile...
Functions of Retailing Sorting Holding Stock Breaking Bulk Channel of Communication Additional Services Transport & ...
Importance of Retailing Selection Variety of Goods Demand Creation Distribution Credit Facility Personal Services S...
Specialty Store5/27/20137RETAIL MARKETING Ameerul Hasan
5/27/20138RETAIL MARKETING Ameerul Hasan
5/27/20139RETAIL MARKETING Ameerul Hasan
5/27/201310RETAIL MARKETING Ameerul Hasan
5/27/201311RETAIL MARKETING Ameerul Hasan
5/27/201312RETAIL MARKETING Ameerul Hasan
5/27/201313RETAIL MARKETING Ameerul Hasan
5/27/201314RETAIL MARKETING Ameerul Hasan
5/27/201315RETAIL MARKETING Ameerul Hasan
5/27/201316RETAIL MARKETING Ameerul Hasan
Retailer Service Level STORE RETAILING NON STORE RETAILING5/27/201317RETAIL MARKETING Ameerul Hasan
STORE RETAILING Self Service Self Selection Limited Service Full Service5/27/201318RETAIL MARKETING Ameerul Hasan
NON-STORE RETAILING Direct Selling Direct Marketing Automatic Vending Buying Services5/27/201319RETAIL MARKETING Ameer...
CORPORATE RETAILING Croma Ezone Trend Tesco Wal-Mart Pantaloon Etc.5/27/201320RETAIL MARKETING Ameerul Hasan
Retail FormatsExclusiveBranded RetailMulti BrandRetailConvergenceRetail OutletE –Trailers5/27/201321RETAIL MARKETING Ameer...
Major Retailers TypesDepartment Store• Pantaloon has 65stores• Trent operates 59stores• Shoppers Stophas 51 stores• Relian...
Store Atmosphere Lighting Walls Signage Produce Department Floors Store Activities and Experiences5/27/201323RETAIL ...
Location Decision Retailers are accustomed to saying that thethree keys to success are LOCATION,LOCATION and LOCATION5/27...
Private Labels5/27/201325RETAIL MARKETING Ameerul Hasan
• Most retailers have advanced off-season sales from 15days to a month with discounts ranging from 20-70 %• Higher discoun...
Market Breakup60%10%4%6%3%17%Food & GroceryClothing & FashionBeauty & WellnessElectronicsFurniture & FurnishingOthers5/27/...
Factors Affecting GrowthIncrease inconsumerclassRise inincome &PurchasingpowerChange inConsumermindsetBrandConsciousEasy c...
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Retailing

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Retailing

  1. 1. RETAIL MARKETINGAMEERUL HASAN5/27/20131RETAIL MARKETING Ameerul Hasan
  2. 2. Market Overview The retail sector in India is emerging as one ofthe largest sectors in the economy By 2012, total market size is likely to touchUSD450 billion,5/27/20132RETAIL MARKETING Ameerul Hasan
  3. 3. Retailing It includes all activities in selling goods orservices directly to final consumers forpersonal ,non-business use A retailer or retail store is any businessenterprise whose sales volumes comesprimarily from retailing5/27/20133RETAIL MARKETING Ameerul Hasan
  4. 4. Types of Retailers Specialty Stores Department Store Super market Convenience Store Discount Store Off Price Retailer Super Store Catalog Store Independent Retailer Chain Stores Franchising Leased Departments Co –Operative Mom & Pop Vending Machines E-Tailers5/27/20134RETAIL MARKETING Ameerul Hasan
  5. 5. Functions of Retailing Sorting Holding Stock Breaking Bulk Channel of Communication Additional Services Transport & Advertising Functions5/27/20135RETAIL MARKETING Ameerul Hasan
  6. 6. Importance of Retailing Selection Variety of Goods Demand Creation Distribution Credit Facility Personal Services Sale on Approval5/27/20136RETAIL MARKETING Ameerul Hasan
  7. 7. Specialty Store5/27/20137RETAIL MARKETING Ameerul Hasan
  8. 8. 5/27/20138RETAIL MARKETING Ameerul Hasan
  9. 9. 5/27/20139RETAIL MARKETING Ameerul Hasan
  10. 10. 5/27/201310RETAIL MARKETING Ameerul Hasan
  11. 11. 5/27/201311RETAIL MARKETING Ameerul Hasan
  12. 12. 5/27/201312RETAIL MARKETING Ameerul Hasan
  13. 13. 5/27/201313RETAIL MARKETING Ameerul Hasan
  14. 14. 5/27/201314RETAIL MARKETING Ameerul Hasan
  15. 15. 5/27/201315RETAIL MARKETING Ameerul Hasan
  16. 16. 5/27/201316RETAIL MARKETING Ameerul Hasan
  17. 17. Retailer Service Level STORE RETAILING NON STORE RETAILING5/27/201317RETAIL MARKETING Ameerul Hasan
  18. 18. STORE RETAILING Self Service Self Selection Limited Service Full Service5/27/201318RETAIL MARKETING Ameerul Hasan
  19. 19. NON-STORE RETAILING Direct Selling Direct Marketing Automatic Vending Buying Services5/27/201319RETAIL MARKETING Ameerul Hasan
  20. 20. CORPORATE RETAILING Croma Ezone Trend Tesco Wal-Mart Pantaloon Etc.5/27/201320RETAIL MARKETING Ameerul Hasan
  21. 21. Retail FormatsExclusiveBranded RetailMulti BrandRetailConvergenceRetail OutletE –Trailers5/27/201321RETAIL MARKETING Ameerul Hasan
  22. 22. Major Retailers TypesDepartment Store• Pantaloon has 65stores• Trent operates 59stores• Shoppers Stophas 51 stores• Reliance Retailhas launchedTrends in thisformatHypermarket• Pantaloon Retailis the leader inthis format with160 Big Bazaarstores• •HyperCITY,Trent (StarBazaar),Spencer’s(Spencer Hyper),Aditya Birla Retail(More.) andReliance areother playersSupermarket/Convience• Aditya Birla Retail(More., 640stores)• • Spencer’s(Daily, 220stores)• • Reliance Fresh(453 stores)• • REI 6Ten (350stores) are themajor players inthis formatSpecialty Stores• Titan Industries isa large player,with 320 World ofTitan, 130Tanishq and 177Titan Eye+ shops• •Vijay Sales,Croma, E-Zoneand Viveks areinto consumerelectronics• •Landmark,Crossword andOdyssey focuson books, giftsandentertainmentCash & Carry• Metro started thecash-and-carrymodel in India;the companyoperates fivestores acrossMumbai, Kolkata,Hyderabad andBangalore• •Bharti Walmartstarted cash-and-carry outlets, withthe first onebeing set up inAmritsar, Punjab5/27/201322RETAIL MARKETING Ameerul Hasan
  23. 23. Store Atmosphere Lighting Walls Signage Produce Department Floors Store Activities and Experiences5/27/201323RETAIL MARKETING Ameerul Hasan
  24. 24. Location Decision Retailers are accustomed to saying that thethree keys to success are LOCATION,LOCATION and LOCATION5/27/201324RETAIL MARKETING Ameerul Hasan
  25. 25. Private Labels5/27/201325RETAIL MARKETING Ameerul Hasan
  26. 26. • Most retailers have advanced off-season sales from 15days to a month with discounts ranging from 20-70 %• Higher discounts and other value added services formembersOfferingDiscount• Directly compete on the selling price by offering a bestprice without any markdownsLoweringprices• customer loyalty programmes, happy hours on shoppingdeals• Offers for senior citizens, contests for studentsOffering valueadded services5/27/201326RETAIL MARKETING Ameerul Hasan
  27. 27. Market Breakup60%10%4%6%3%17%Food & GroceryClothing & FashionBeauty & WellnessElectronicsFurniture & FurnishingOthers5/27/201327RETAIL MARKETING Ameerul Hasan
  28. 28. Factors Affecting GrowthIncrease inconsumerclassRise inincome &PurchasingpowerChange inConsumermindsetBrandConsciousEasy credit5/27/201328RETAIL MARKETING Ameerul Hasan
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