Marketing Applications & Practices Course Details

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Marketing Applications & Practices Course Details

  1. 1. MarketingApplications &PracticesAMEERUL HASAN
  2. 2. Course Description Type brief course summary  Location Lectures: Mon-Wed-Fri at 00:00 am Labs: Tues-Thurs at 00:00 am Prerequisites: Credits:
  3. 3. Course DetailsChapter No. Particulars Session (3 Hrs)1Strategic marketingprinciples12Preparation of marketingand business plans1 17/01/20133 B2B marketing 14Fast moving consumergoods marketing15Consumer Durablesmarketing16 Services marketing 1
  4. 4. Course DetailsChapter No. Particulars Session6 Rural marketing 17 Retail management 18 B2B marketing 19 Internet marketing 110 Direct marketing 111 Event & Media marketing 112Field project involving preparation ofmarketing /business plan in any industry verticals.113 Case Studies & Presentation 3
  5. 5. Required Materials•Books•Articles•Web•OtherReading•Website, slideshare.com,•Equipment•Other project materialsProject•Software and hardwareTechnology/Tools
  6. 6. Instructional Methods Briefly describe instructional methods Lectures Demonstrations Class discussion Individual/group projects Presenation Case Studies
  7. 7. ScheduleWeek Topic Assignment/Project ObjectiveWeek 1 Topic 1 Brief description ObjectiveWeek 2Topic 2 Brief description ObjectiveWeek 3Topic 3 Brief description ObjectiveWeek 4Topic 4 Brief description ObjectiveWeek 5 Topic 5 Brief description Objective
  8. 8. ResourcesWeb &Software ToolsClass web siteCollaborationtoolsMobile/OtherappsSocial MediaTwitterFacebookOtherLabs, StudyGroupsLabsStudy groups
  9. 9. Questions?

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