What is internet ?• Global network of interconnected networks.• Includes millions of corporate, government,organizational and private networks.• Types of network forming internetIntranetExtranetWeb
What is E Marketing• Process of growing & promoting an organizationusing online media• Ties creative and technical aspects of internet.• Creating, communicating and delivering value tocustomers.• Managing customer relationship.
Objectives of Internet Marketing• Create Awareness.• Generate Interest.• Disseminate Information.• Create an Image.• Create a Strong Brand.
Types of E-Commerce• Pure –Click Companies• Brick and Click Companies
Pure Click Compnies• There are several types of Pure click companies• Search Engines• Internet Service provider ISP• Commerce Sites• Transaction Sites• Content Sites
TypesB2B: Transactionsbetween two or morecompaniesB2C: Transactionsbetween companies andcustomersC2B: Transactionsbetween companies andcustomersC2C: Transactionsbetween two or moreprivate individuals orconsumersTypes
• Business-to-consumer (B2C)• Commercial transactions are between anorganisation and consumers
• Consumer-to-consumer (C2C)• Informational or financial transactions arebetween consumers, but usually mediatedthrough a• business site
• Consumer-to-business (C2B)• Consumers approach the business with an offer