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INTERNETMARKETINGAmeerul HasanMUJIMRC ,Bhiwandi
What is internet ?• Global network of interconnected networks.• Includes millions of corporate, government,organizational ...
What is E Marketing• Process of growing & promoting an organizationusing online media• Ties creative and technical aspects...
Objectives of Internet Marketing• Create Awareness.• Generate Interest.• Disseminate Information.• Create an Image.• Creat...
Types of E-Commerce• Pure –Click Companies• Brick and Click Companies
Pure Click Compnies• There are several types of Pure click companies• Search Engines• Internet Service provider ISP• Comme...
TypesB2B: Transactionsbetween two or morecompaniesB2C: Transactionsbetween companies andcustomersC2B: Transactionsbetween ...
• Business-to-consumer (B2C)• Commercial transactions are between anorganisation and consumers
• Consumer-to-consumer (C2C)• Informational or financial transactions arebetween consumers, but usually mediatedthrough a•...
• Consumer-to-business (C2B)• Consumers approach the business with an offer
Brick & Click Companies
M Commerce• M Check on AirtelNokia Money by Union Bank
Amazon.com
Futurebazaar.com
• Business-to-business (B2B)• Commercial transactions are between anorganisation and other organisations• (interorganisati...
• Makemytrip.com• Irctc.
E Commerce Market81%6%6%5%2%SalesOnline TravelE TailingFinancial ServicesOther Online ServicesDigital Download
Email Marketing• Comm100
Rediff P4C Presentation
IAMAI
Internet Marketing
Internet Marketing
Internet Marketing
Internet Marketing
Internet Marketing
Internet Marketing
Internet Marketing
Internet Marketing
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Internet Marketing

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Transcript of "Internet Marketing"

  1. 1. INTERNETMARKETINGAmeerul HasanMUJIMRC ,Bhiwandi
  2. 2. What is internet ?• Global network of interconnected networks.• Includes millions of corporate, government,organizational and private networks.• Types of network forming internetIntranetExtranetWeb
  3. 3. What is E Marketing• Process of growing & promoting an organizationusing online media• Ties creative and technical aspects of internet.• Creating, communicating and delivering value tocustomers.• Managing customer relationship.
  4. 4. Objectives of Internet Marketing• Create Awareness.• Generate Interest.• Disseminate Information.• Create an Image.• Create a Strong Brand.
  5. 5. Types of E-Commerce• Pure –Click Companies• Brick and Click Companies
  6. 6. Pure Click Compnies• There are several types of Pure click companies• Search Engines• Internet Service provider ISP• Commerce Sites• Transaction Sites• Content Sites
  7. 7. TypesB2B: Transactionsbetween two or morecompaniesB2C: Transactionsbetween companies andcustomersC2B: Transactionsbetween companies andcustomersC2C: Transactionsbetween two or moreprivate individuals orconsumersTypes
  8. 8. • Business-to-consumer (B2C)• Commercial transactions are between anorganisation and consumers
  9. 9. • Consumer-to-consumer (C2C)• Informational or financial transactions arebetween consumers, but usually mediatedthrough a• business site
  10. 10. • Consumer-to-business (C2B)• Consumers approach the business with an offer
  11. 11. Brick & Click Companies
  12. 12. M Commerce• M Check on AirtelNokia Money by Union Bank
  13. 13. Amazon.com
  14. 14. Futurebazaar.com
  15. 15. • Business-to-business (B2B)• Commercial transactions are between anorganisation and other organisations• (interorganisational marketing)
  16. 16. • Makemytrip.com• Irctc.
  17. 17. E Commerce Market81%6%6%5%2%SalesOnline TravelE TailingFinancial ServicesOther Online ServicesDigital Download
  18. 18. Email Marketing• Comm100
  19. 19. Rediff P4C Presentation
  20. 20. IAMAI
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