Creating & Marketing
Signature Treatments
+ Ameann DeJohn
 www.ameann.com
+
                    custom




What Are



           unique
+
                    loyalty




Why



      recognition
+
    Only Your Spa Has It!

    Serves 2 Main Purposes
                     Customer                       You
        Y...
+               With    too many
                   treatments on the
                   menu it gets
                   ...
Good




                  Better
Introduce
+
 The Power of 3
                  Best
+
    Power of 3 Examples

           Coffee                          Gas                          Cars
        Tall, Sma...
+


The Power of 3
In Treatments
+
    Good:
    The Basic Facial
         Steam
         Cleanse
         Exfoliate
         Extractions
         Mas...
+
    Better:
    The Deluxe Facial

      Basic Facial, Plus:
      Extended Massage
      1 Advanced Machine
      E...
+
    Best:
    The Super Facial

      Basic Facial, Plus:
      Extended Massage
      1 Advanced Machine
      Seru...
+              Set yourself apart by offering little
               luxuries in even the basic facial.

                 ...
+
    Clarisonic Brush
    Gentle Sonic Brush for the Skin
      Removes  6x more makeup than regular cleansing
      Pr...
+


Clarisonic
Brush


             Clarisonic cleansing at a spa
+          Offer Special Massage to Your
           Deluxe and Super Facials.

                Indian Champissage
Extended...
Indian Champissage
Head and Upper Body Massage
  Blend  of Ayurvedic and Western Massage
  Head-neck-shoulders and/or fa...
+

Indian
Champissage



              Authentic Champissage
              given at a salon in India
Jade Rolling
Crystal Therapy + Massage
  Jade is rubbed across the body in lieu of hands
  Detoxes the system
  Promote...
+          Offer Special Services to Your
           Deluxe and Super Facials.

                Custom Skin Analysis
Speci...
+
    Skin Analysis
    Scientific Skin Consulting
      Analyze dry, oily, normal skin
      3D analysis image and
     ...
+
    Foot Bath
    Detox the Body and Treat the Feet
      Small   electrical current passes through the
       body
   ...
+
    Finding New Treatments
    Do Your Research.
    Educate Yourself.
      Scan the United States
      TV (Access H...
Machines
What’s In the Industry?
  What’s  being used?
  What are the benefits?
  Can it grow my business?
  Can it ac...
+
    Machines
    Sample of Popular Technologies
    Ultrasonic: Uses a combination of electrical energies to stimulate t...
+
    Machines
    Sample of Popular Technologies
    High Frequency: Characterized by a high rate of oscillation and is a...
+
     Machine Classification
FDA classification:
o  1700 different types of devices, grouped into 16 medical specialties r...
+
Class 1
High Frequency, Micro-current




    Spa Masters,          Myontology,
    High Frequency        Micro-current
+
Class 2
 Ultrasound, Blue Light




Beautymachine.net,           DUSA Pharmaceuticals,
Mini Supersonic Ultrasound   Blu ...
+
Class 3
IPL, Radio Frequency




    Dermamed,          Lumenis Corp.,
    IPL Quadra Q4      Aluma
+
    MARKETING AND PR
    Promote Your New Treatment

     Flyers / Coupons             Incentives                    Ema...
+
    MARKETING AND PR
    Promote Your New Treatment
        Social Networking

    o  Twitter
    o  Facebook
    o  My...
+



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Creating And Marketing Signature Treatments Hba 2

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With too many treatments on the menu it gets confusing to clients.
They don’t know which to choose
They don’t understand the differences
This powerpoint shows you how to fix this.

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Creating And Marketing Signature Treatments Hba 2

  1. 1. Creating & Marketing Signature Treatments
  2. 2. + Ameann DeJohn www.ameann.com
  3. 3. + custom What Are unique
  4. 4. + loyalty Why recognition
  5. 5. + Only Your Spa Has It! Serves 2 Main Purposes Customer You   Yields results   Unique Selling Point   Unique and Special   On the Cutting Edge   Point of Difference   Builds Your Name   Builds Loyalty   Sets You Apart   Promotes Word of Mouth   Repeat Business   Trusts Your Expertise   Referrals
  6. 6. +   With too many treatments on the menu it gets confusing to But , Why clients. Are They   They don’t know which to choose Confusing   They don’t to Clients? understand the differences   How to fix this?
  7. 7. Good Better Introduce + The Power of 3 Best
  8. 8. + Power of 3 Examples Coffee Gas Cars   Tall, Small   87 regular   Honda   Venti, Medium   89 plus   Mercedes   Grande, Large   91 supreme   Rolls Royce Article Resource: The Financial Abundance Factor July 2009 Skin Inc. Web Exclusive: http://www.SkinInc.com/magazine/pastissues/2009
  9. 9. + The Power of 3 In Treatments
  10. 10. + Good: The Basic Facial   Steam   Cleanse   Exfoliate   Extractions   Mask   Moisturize
  11. 11. + Better: The Deluxe Facial   Basic Facial, Plus:   Extended Massage   1 Advanced Machine   Extra 15 Minutes
  12. 12. + Best: The Super Facial   Basic Facial, Plus:   Extended Massage   1 Advanced Machine   Serum   New Technology Machine   Extra 25-30 Minutes
  13. 13. + Set yourself apart by offering little luxuries in even the basic facial.   Clarisonic Brush for Cleansing Face and Décolleté Basic Facial   Mini Massage While Mask Sets   Choice of Mask   Candles, Aromatherapy
  14. 14. + Clarisonic Brush Gentle Sonic Brush for the Skin   Removes 6x more makeup than regular cleansing   Products absorb better   Gentle enough for 2x daily use   Reduces oily areas, dry patches and blemishes   Reduces appearance of visible pores   Reduces the appearance of fine lines and wrinkles   Use on the face, neck and décolleté   Feels good on skin www.clarisonic.com Retail $225
  15. 15. + Clarisonic Brush Clarisonic cleansing at a spa
  16. 16. + Offer Special Massage to Your Deluxe and Super Facials. Indian Champissage Extended     Jade Rolling Massage
  17. 17. Indian Champissage Head and Upper Body Massage   Blend of Ayurvedic and Western Massage   Head-neck-shoulders and/or face-ears-neck   Relief from aches and pains   Reduces stress   Comforts and balances energy flow   Deep sense of peace and tranquility + www.indianchampissage.com
  18. 18. + Indian Champissage Authentic Champissage given at a salon in India
  19. 19. Jade Rolling Crystal Therapy + Massage   Jade is rubbed across the body in lieu of hands   Detoxes the system   Promotes relaxation   Increases circulation   Smoothes skin   Breaks down cellulite   Can be used hot or cold   Use anywhere on the body or face + www.urban4est.com
  20. 20. + Offer Special Services to Your Deluxe and Super Facials. Custom Skin Analysis Special     Foot Bath Services
  21. 21. + Skin Analysis Scientific Skin Consulting   Analyze dry, oily, normal skin   3D analysis image and SkinSys $2000 software program www.sometech.com   Analyzepore size, wrinkle depth, pigmentation, pre- breakout areas   Client can see marked improvement in skin over time Visia $14k – $22k   Recommend products and www.moritexusa.com treatment better
  22. 22. + Foot Bath Detox the Body and Treat the Feet   Small electrical current passes through the body   Eliminate waste, chemicals and allergens   Testimonials:   Increased energy and stamina   Restful sleep   Pain reduction   Skin clarity and brightness   Better mood www.zionhe.com   Relaxed and refreshed $995-$1495
  23. 23. + Finding New Treatments Do Your Research. Educate Yourself.   Scan the United States   TV (Access Hollywood and Extra!)   Professional salon magazines and websites   Internet   Topspas in NYC, Los Angeles, Miami, etc.   Have a Treatment
  24. 24. Machines What’s In the Industry?   What’s being used?   What are the benefits?   Can it grow my business?   Can it accentuate my current services?   What do machines cost?   What is my return?   Who offers it in my area? + Professional: Skin Spatula, Home Use: Fyola Ultrasonic Home Use: Zeno Spot Professional: Galvanic Pen, Tip Essentials Facial Massager Treatment Machine Tip Essentials
  25. 25. + Machines Sample of Popular Technologies Ultrasonic: Uses a combination of electrical energies to stimulate the production of news collagen and drives topical treatments into the skin o  Repairs damaged skin o  Effective, gentle, non invasive, safe facial treatment o  Suitable for all skin types from rosacea to mature Micro-current: Reestablishes communication between the muscle fibers and the brain to re-educate the muscle o  Mimics the body’s natural electrical impulses o  Increases existing levels of ATP (adenosiine triphosphate) a nucleotide that fuels cells o  Naturally synthesized collagen can remain present for up to 24 months
  26. 26. + Machines Sample of Popular Technologies High Frequency: Characterized by a high rate of oscillation and is also referred to as Tesla Current o  Kills bacteria and improves acne o  Softens fine lines o  Tightens and tones skin o  Gives a youthful, fresh glow LED: Use specific wavelengths of light to treat different skin problems and concerns o  Blue destroys bacteria that lead to acne o  Red treats sun damage and pigmentation o  Produces collagen and elastin o  Will strengthen the effect of other treatments
  27. 27. + Machine Classification FDA classification: o  1700 different types of devices, grouped into 16 medical specialties referred to as panels o  Each device is assigned to 1 of 3 classes based on level of control necessary to assure the safety and effectiveness of the device o  Classification is risk based; risk the device poses to the patient or user Device Class & Regulatory Controls: o  Class 1: General Controls / Lowest Risk o  With exemptions o  Without exemptions o  Class 2: General Controls & Special Controls / Medium Risk o  With exemptions o  Without exemptions o  Class 3: General Controls and Premarket Approval / Highest Risk
  28. 28. + Class 1 High Frequency, Micro-current Spa Masters, Myontology, High Frequency Micro-current
  29. 29. + Class 2 Ultrasound, Blue Light Beautymachine.net, DUSA Pharmaceuticals, Mini Supersonic Ultrasound Blu U Acne Light
  30. 30. + Class 3 IPL, Radio Frequency Dermamed, Lumenis Corp., IPL Quadra Q4 Aluma
  31. 31. + MARKETING AND PR Promote Your New Treatment Flyers / Coupons Incentives Email & Website o  Pass out flyers in store o  Refer a friend o  Homepage o  Put flyers in bags o  Special price weekend o  Email Blast o  Post them at local shops o  Free Product o  Newsletter o  Discount Packages o  Special Offers Partnerships Launch Event o  Gyms o  VIP Party o  Health Clubs o  Food and Drink o  Nail Spas o  Medical Offices
  32. 32. + MARKETING AND PR Promote Your New Treatment   Social Networking o  Twitter o  Facebook o  Myspace o  Digg o  Flickr o  Linkedin o  Beauty Blogs
  33. 33. + Create a timeline to stay on track:

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