#MarketingShake – Valli Lakshmanan - Get, Set, Mobile.

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Valli Lakshmanan. Owner Betaburo, en #MarketingShake, by amdia. www.amdia.org.ar/marketingshake by amdia www.amdia.org.ar/marketingshake

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#MarketingShake – Valli Lakshmanan - Get, Set, Mobile.

  1. 1. Get. Set. Mobile! Valli Lakshmanan @itsvalli
  2. 2. turbulence /ˈtəːbjʊl(ə)ns/ noun ! violent or unsteady movement of air or water, or of some other fluid. ! a state of conflict or confusion. During their lifetimes, every man and woman will stumble across a great opportunity. Sadly, most of them will simply pick themselves up, dust themselves down and carry on as if nothing ever happened Winston Churchill
  3. 3. Apple & Samsung aren’t in this chart. They have registered 28-30% & 12-15% respectively over the last 4 quarters.
  4. 4. Voice 36% SMS 43% Data 17% Others 4% Where is Telecom business headed? Q3 2013 IBM Global Value Study
  5. 5. Bad debt ratio of Banks - loans, credit card, mortgages? Healthcare Insurance companies’ margin? Number of Airline companies in Red? >30% >65% >80%
  6. 6. Shrink an inverter down to something smaller than a laptop (smaller by 10x) and you’ll win a million dollars. And help revolutionise electricity for the next century. littleboxchallenge.com
  7. 7. It’s not what you look that matters, it’s what you see Henry David Thoreau
  8. 8. Experience is everything Mobile as a product / service Let’s make things
  9. 9. Content ≠ Experience
  10. 10. Does it deserve to exist? How does it make you feel? Will it make life better?
  11. 11. Experience is everything Mobile as a product / service Let’s make things
  12. 12. Transport. Uber. Hailo. Waze. Banking/Finance. Pingit. Zopa. Healthcare. Scanadu. WebMD. Education. Coursera. Skillshare. Messaging. WhatsApp. WeChat. Quantified Self. Fitbit. Jawbone Up.
  13. 13. Speed of access. Permanence. Knowledge. Personal. Power.
  14. 14. Experience is everything Mobile as a product / service Let’s make things
  15. 15. A good idea today is better than a perfect idea tomorrow
  16. 16. 1. Solving real problems. 2. With empathy. 3. By building prototypes. 4. And testing in small communities. 5. To learn and apply sooner. 6. Then build and ship. 7. Scale.
  17. 17. idea-of-the-day.tumblr.com
  18. 18. Best way to predict the future is to create one!
  19. 19. Thank You! @itsvalli

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