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 #ALLIN MOBILE: Shift Your Game: The Mobile Advantage - Patrick Meyer
 

#ALLIN MOBILE: Shift Your Game: The Mobile Advantage - Patrick Meyer

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#ALLIN MOBILE: Shift Your Game: The Mobile Advantage - Patrick Meyer

#ALLIN MOBILE: Shift Your Game: The Mobile Advantage - Patrick Meyer

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     #ALLIN MOBILE: Shift Your Game: The Mobile Advantage - Patrick Meyer #ALLIN MOBILE: Shift Your Game: The Mobile Advantage - Patrick Meyer Presentation Transcript

    • Shift Your Game:The Mobile AdvantageTuesday, June 4, 13
    • Shifting Your Game...2014 & Beyond!Tuesday, June 4, 13
    • Shifting Your Game...Why?Tuesday, June 4, 13
    • Tuesday, June 4, 13
    • Shifting Your Game...Business 3.0Tuesday, June 4, 13
    • Your Advantage:MobileTuesday, June 4, 13
    • Tuesday, June 4, 13
    • Tuesday, June 4, 13
    • Thinaire CMO & PartnerTuesday, June 4, 13
    • Shifts Create Opportunity...Tuesday, June 4, 13
    • 2.0 3.0Online, Browsers,web pages,Microsoft,media, retail,legacy systems, etc.Digital, Mobile, Social,Cloud, e-tail, mobilecheck-out, etc.Sales Force.com,BYOD, Realtime,Big DataYou?Tuesday, June 4, 13
    • Today...For 2014+5 Mobile DriversTuesday, June 4, 13
    • Starting With...Foundational InsightsTuesday, June 4, 13
    • Smartphones: 1Billion (YTD)+ 1 Billion(2013)Global: 2 BillionTuesday, June 4, 13
    • Status QuoSmartphones Adoption: 65%+ (US)...Mobile Tipping PointTuesday, June 4, 13
    • To 65%+ in 2013...Mobile Tipping PointTuesday, June 4, 13
    • Smartphone Adoption: 30%+Argentina 2013-2014Source: Google; various; projection by Ignite2013 201440%24%Tuesday, June 4, 13
    • Young Adults, Professional, CitiesMobile Centric UsersSource:2013 201440%50%24%34%Tuesday, June 4, 13
    • Factor:The $100 price point... the threshold.For 2013, Latin America... reach $170.Argentina...already close to $160 ASPTuesday, June 4, 13
    • Accelerant:"Smartphones in the hands of another...”3 billion peopleTuesday, June 4, 13
    • Accelerant: $50 Price Pt(play video)Tuesday, June 4, 13
    • ...2013 Tablets up 41% (proj. vs Yr Ago)PC’s DecliningSource: IDC 2013Tuesday, June 4, 13
    • Source: Enders Analysis 2013Tuesday, June 4, 13
    • #1Insight:Brand In OccasionTuesday, June 4, 13
    • #1Insight: Brand In OccasionFrequency!!!Tuesday, June 4, 13
    • Brand In Occasion= LOCAL!Tuesday, June 4, 13
    • Source: IDC 2013+92% CAGRMobile Video Exploding!Tuesday, June 4, 13
    • Over 60% Of Its Occasions#1 Device...MobileTuesday, June 4, 13
    • Over 60% Of Its OccasionsTuesday, June 4, 13
    • Use: 75%+ Pre-During-PostSource: ComScore 2012Retail Shopping Tool...Tuesday, June 4, 13
    • Show-rooming: 25-34 at 50%+Source: ComScore 2012Pandora’s Box...Tuesday, June 4, 13
    • e-commerce Exploding...Holiday $39B...1/3 mobile!Tuesday, June 4, 13
    • m-commerce11%Tuesday, June 4, 13
    • NFC/RFID e-walletsComing Fast...Tuesday, June 4, 13
    • Apple NFC & iWallet-Fall 2013One Remaining OEM...Tuesday, June 4, 13
    • CES 2013: Connected Groundswell...Mobile NFC-->Blue Tooth/Wifi Etc.Tuesday, June 4, 13
    • Plus Mobile Device InnovationTuesday, June 4, 13
    • Smart Marketer Shifts“10% Shift of Global Digital Budget To Mobile”Tuesday, June 4, 13
    • Marketer Shift: All Mobile Deal“Geo-targeting ad to a consumer at a coffee shop who might need breath freshener Trident”Tuesday, June 4, 13
    • Shifting Your Game...Business 3.0Tuesday, June 4, 13
    • Marketers’Drivers --> 2014+Tuesday, June 4, 13
    • -------------------------------------------------------------------------------------------------------------------------------------------1. Be Steve Jobs! (Your Vision & Roadmap)Tuesday, June 4, 13
    • (play video)Tuesday, June 4, 13
    • Mobile-Led FocusTuesday, June 4, 13
    • Innovation Roadmap-->CommercializationTuesday, June 4, 13
    • 2. WOW! User XperienceTuesday, June 4, 13
    • WOW! User XperienceMobile WebTuesday, June 4, 13
    • WOW! User Xperience(Magic Piano-play video)Tuesday, June 4, 13
    • WOW!...GamifyTuesday, June 4, 13
    • WOW!...Video Content(play video-Lynx)Tuesday, June 4, 13
    • WOW! Platforms & Ecosystems“Nike is now a platform...”Tuesday, June 4, 13
    • WOW! Brand XperienceIntuitive & Compelling DesignTuesday, June 4, 13
    • Opportunity: Wow Business Modelvia MobileTuesday, June 4, 13
    • 3. Mobile-Social FusionTuesday, June 4, 13
    • Facebook Now Mobile-led...Last 24 Hours: 1 Billion Users; more than 50%+ on mobile3. Mobile-Social FusionTuesday, June 4, 13
    • 3. Mobile-Social FusionCritical: Fuse Mobile & Social... User Experiences,Programs, Agencies, SpendingThey drive each other!Tuesday, June 4, 13
    • 3. Mobile-Social ExpressFun, friends... ...FAST!!!!!!Tuesday, June 4, 13
    • 3. Mobile-Social Express...FAST!!!!!!Tuesday, June 4, 13
    • 3. Mobile-Social Express(play video-Vine)Tuesday, June 4, 13
    • Enterprise SocialTuesday, June 4, 13
    • Mobile-Social CommerceTuesday, June 4, 13
    • Mobile-Social Commerce(play video-PTV)Tuesday, June 4, 13
    • 4. E.A.T. Engagement & Activation TechnologySolutions That Transform...MediaTuesday, June 4, 13
    • Engagement Activation Tech“What we see happening is that so much of consumers’ behavior isdriven by a need for greater information,...and mobility has led to a level of convenience for getting thatinformation that we’ve never experienced before,”Robert Carpenter, CEO of GS1 USTuesday, June 4, 13
    • Marketer: Deep Engagement (NFC)Across Current/New ChannelsTuesday, June 4, 13
    • (play video-Kraft)Tuesday, June 4, 13
    • m.CouponsTuesday, June 4, 13
    • m.Coupons+40 Pts%Tuesday, June 4, 13
    • ...Alternate RetailTuesday, June 4, 13
    • ...Alternate Retail(play video- West)Tuesday, June 4, 13
    • Store In HandTuesday, June 4, 13
    • Enterprise Engagement+Trade Show Innovation (B-to-B)Tuesday, June 4, 13
    • Onboarding To BlueTooth/WifiProduct Innovation at Sony(play video-Sony)Tuesday, June 4, 13
    • Mobile Enhanced Brand ExperienceRFID & Platform To ProductTuesday, June 4, 13
    • Multi-Dimensional Brand Experience(play video-Adidas In-store)Tuesday, June 4, 13
    • Multidimensional Brand ExperienceTuesday, June 4, 13
    • Cause DonationTuesday, June 4, 13
    • NFC Platforme-WalletsTuesday, June 4, 13
    • Image Recognition1-Step To Platform(play video-Mobi-wine)Tuesday, June 4, 13
    • Augmented RealityBrowser-based Enhancements Coming...(play video-Blippar)Tuesday, June 4, 13
    • Added Stimulus (Your Gift)Insights For The FutureTuesday, June 4, 13
    • 7. Big Data Occasion+Location+BehaviorTuesday, June 4, 13
    • NFC+APPsTVQRTextAR*IRSocial* &OtherFranchiseUserBaseXEnterprise Platform3.0 Business Models--> Data AdvantageBrandProduct/ServiceUXTuesday, June 4, 13
    • X3.0 Business Models--> Data Advantage(Play Thinaire DashVideo)Tuesday, June 4, 13
    • Mobile Drivers (Pilot-Lead-Roll)1. Be Steve Jobs (Vision-->Roadmap!)2. WOW UX! ( Total User Experience--> Business Model Re-invention)3. Mobile Social Fusion ( Mobile & Socially Geared)4. E.A.T. ( Embracing Technology >> Innovation)5. Big DATA ( Savvy, metrics & ROI focused)Tuesday, June 4, 13
    • Patrickfmeyer@me.comwww.patrickmeyer.com646-620-6618Thank YouTuesday, June 4, 13