Shift Your Game:The Mobile AdvantageTuesday, June 4, 13
Shifting Your Game...2014 & Beyond!Tuesday, June 4, 13
Shifting Your Game...Why?Tuesday, June 4, 13
Tuesday, June 4, 13
Shifting Your Game...Business 3.0Tuesday, June 4, 13
Your Advantage:MobileTuesday, June 4, 13
Tuesday, June 4, 13
Tuesday, June 4, 13
Thinaire CMO & PartnerTuesday, June 4, 13
Shifts Create Opportunity...Tuesday, June 4, 13
2.0 3.0Online, Browsers,web pages,Microsoft,media, retail,legacy systems, etc.Digital, Mobile, Social,Cloud, e-tail, mobil...
Today...For 2014+5 Mobile DriversTuesday, June 4, 13
Starting With...Foundational InsightsTuesday, June 4, 13
Smartphones: 1Billion (YTD)+ 1 Billion(2013)Global: 2 BillionTuesday, June 4, 13
Status QuoSmartphones Adoption: 65%+ (US)...Mobile Tipping PointTuesday, June 4, 13
To 65%+ in 2013...Mobile Tipping PointTuesday, June 4, 13
Smartphone Adoption: 30%+Argentina 2013-2014Source: Google; various; projection by Ignite2013 201440%24%Tuesday, June 4, 13
Young Adults, Professional, CitiesMobile Centric UsersSource:2013 201440%50%24%34%Tuesday, June 4, 13
Factor:The $100 price point... the threshold.For 2013, Latin America... reach $170.Argentina...already close to $160 ASPTu...
Accelerant:"Smartphones in the hands of another...”3 billion peopleTuesday, June 4, 13
Accelerant: $50 Price Pt(play video)Tuesday, June 4, 13
...2013 Tablets up 41% (proj. vs Yr Ago)PC’s DecliningSource: IDC 2013Tuesday, June 4, 13
Source: Enders Analysis 2013Tuesday, June 4, 13
#1Insight:Brand In OccasionTuesday, June 4, 13
#1Insight: Brand In OccasionFrequency!!!Tuesday, June 4, 13
Brand In Occasion= LOCAL!Tuesday, June 4, 13
Source: IDC 2013+92% CAGRMobile Video Exploding!Tuesday, June 4, 13
Over 60% Of Its Occasions#1 Device...MobileTuesday, June 4, 13
Over 60% Of Its OccasionsTuesday, June 4, 13
Use: 75%+ Pre-During-PostSource: ComScore 2012Retail Shopping Tool...Tuesday, June 4, 13
Show-rooming: 25-34 at 50%+Source: ComScore 2012Pandora’s Box...Tuesday, June 4, 13
e-commerce Exploding...Holiday $39B...1/3 mobile!Tuesday, June 4, 13
m-commerce11%Tuesday, June 4, 13
NFC/RFID e-walletsComing Fast...Tuesday, June 4, 13
Apple NFC & iWallet-Fall 2013One Remaining OEM...Tuesday, June 4, 13
CES 2013: Connected Groundswell...Mobile NFC-->Blue Tooth/Wifi Etc.Tuesday, June 4, 13
Plus Mobile Device InnovationTuesday, June 4, 13
Smart Marketer Shifts“10% Shift of Global Digital Budget To Mobile”Tuesday, June 4, 13
Marketer Shift: All Mobile Deal“Geo-targeting ad to a consumer at a coffee shop who might need breath freshener Trident”Tu...
Shifting Your Game...Business 3.0Tuesday, June 4, 13
Marketers’Drivers --> 2014+Tuesday, June 4, 13
--------------------------------------------------------------------------------------------------------------------------...
(play video)Tuesday, June 4, 13
Mobile-Led FocusTuesday, June 4, 13
Innovation Roadmap-->CommercializationTuesday, June 4, 13
2. WOW! User XperienceTuesday, June 4, 13
WOW! User XperienceMobile WebTuesday, June 4, 13
WOW! User Xperience(Magic Piano-play video)Tuesday, June 4, 13
WOW!...GamifyTuesday, June 4, 13
WOW!...Video Content(play video-Lynx)Tuesday, June 4, 13
WOW! Platforms & Ecosystems“Nike is now a platform...”Tuesday, June 4, 13
WOW! Brand XperienceIntuitive & Compelling DesignTuesday, June 4, 13
Opportunity: Wow Business Modelvia MobileTuesday, June 4, 13
3. Mobile-Social FusionTuesday, June 4, 13
Facebook Now Mobile-led...Last 24 Hours: 1 Billion Users; more than 50%+ on mobile3. Mobile-Social FusionTuesday, June 4, 13
3. Mobile-Social FusionCritical: Fuse Mobile & Social... User Experiences,Programs, Agencies, SpendingThey drive each othe...
3. Mobile-Social ExpressFun, friends... ...FAST!!!!!!Tuesday, June 4, 13
3. Mobile-Social Express...FAST!!!!!!Tuesday, June 4, 13
3. Mobile-Social Express(play video-Vine)Tuesday, June 4, 13
Enterprise SocialTuesday, June 4, 13
Mobile-Social CommerceTuesday, June 4, 13
Mobile-Social Commerce(play video-PTV)Tuesday, June 4, 13
4. E.A.T. Engagement & Activation TechnologySolutions That Transform...MediaTuesday, June 4, 13
Engagement Activation Tech“What we see happening is that so much of consumers’ behavior isdriven by a need for greater inf...
Marketer: Deep Engagement (NFC)Across Current/New ChannelsTuesday, June 4, 13
(play video-Kraft)Tuesday, June 4, 13
m.CouponsTuesday, June 4, 13
m.Coupons+40 Pts%Tuesday, June 4, 13
...Alternate RetailTuesday, June 4, 13
...Alternate Retail(play video- West)Tuesday, June 4, 13
Store In HandTuesday, June 4, 13
Enterprise Engagement+Trade Show Innovation (B-to-B)Tuesday, June 4, 13
Onboarding To BlueTooth/WifiProduct Innovation at Sony(play video-Sony)Tuesday, June 4, 13
Mobile Enhanced Brand ExperienceRFID & Platform To ProductTuesday, June 4, 13
Multi-Dimensional Brand Experience(play video-Adidas In-store)Tuesday, June 4, 13
Multidimensional Brand ExperienceTuesday, June 4, 13
Cause DonationTuesday, June 4, 13
NFC Platforme-WalletsTuesday, June 4, 13
Image Recognition1-Step To Platform(play video-Mobi-wine)Tuesday, June 4, 13
Augmented RealityBrowser-based Enhancements Coming...(play video-Blippar)Tuesday, June 4, 13
Added Stimulus (Your Gift)Insights For The FutureTuesday, June 4, 13
7. Big Data Occasion+Location+BehaviorTuesday, June 4, 13
NFC+APPsTVQRTextAR*IRSocial* &OtherFranchiseUserBaseXEnterprise Platform3.0 Business Models--> Data AdvantageBrandProduct/...
X3.0 Business Models--> Data Advantage(Play Thinaire DashVideo)Tuesday, June 4, 13
Mobile Drivers (Pilot-Lead-Roll)1. Be Steve Jobs (Vision-->Roadmap!)2. WOW UX! ( Total User Experience--> Business Model R...
Patrickfmeyer@me.comwww.patrickmeyer.com646-620-6618Thank YouTuesday, June 4, 13
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#ALLIN MOBILE: Shift Your Game: The Mobile Advantage - Patrick Meyer

  1. 1. Shift Your Game:The Mobile AdvantageTuesday, June 4, 13
  2. 2. Shifting Your Game...2014 & Beyond!Tuesday, June 4, 13
  3. 3. Shifting Your Game...Why?Tuesday, June 4, 13
  4. 4. Tuesday, June 4, 13
  5. 5. Shifting Your Game...Business 3.0Tuesday, June 4, 13
  6. 6. Your Advantage:MobileTuesday, June 4, 13
  7. 7. Tuesday, June 4, 13
  8. 8. Tuesday, June 4, 13
  9. 9. Thinaire CMO & PartnerTuesday, June 4, 13
  10. 10. Shifts Create Opportunity...Tuesday, June 4, 13
  11. 11. 2.0 3.0Online, Browsers,web pages,Microsoft,media, retail,legacy systems, etc.Digital, Mobile, Social,Cloud, e-tail, mobilecheck-out, etc.Sales Force.com,BYOD, Realtime,Big DataYou?Tuesday, June 4, 13
  12. 12. Today...For 2014+5 Mobile DriversTuesday, June 4, 13
  13. 13. Starting With...Foundational InsightsTuesday, June 4, 13
  14. 14. Smartphones: 1Billion (YTD)+ 1 Billion(2013)Global: 2 BillionTuesday, June 4, 13
  15. 15. Status QuoSmartphones Adoption: 65%+ (US)...Mobile Tipping PointTuesday, June 4, 13
  16. 16. To 65%+ in 2013...Mobile Tipping PointTuesday, June 4, 13
  17. 17. Smartphone Adoption: 30%+Argentina 2013-2014Source: Google; various; projection by Ignite2013 201440%24%Tuesday, June 4, 13
  18. 18. Young Adults, Professional, CitiesMobile Centric UsersSource:2013 201440%50%24%34%Tuesday, June 4, 13
  19. 19. Factor:The $100 price point... the threshold.For 2013, Latin America... reach $170.Argentina...already close to $160 ASPTuesday, June 4, 13
  20. 20. Accelerant:"Smartphones in the hands of another...”3 billion peopleTuesday, June 4, 13
  21. 21. Accelerant: $50 Price Pt(play video)Tuesday, June 4, 13
  22. 22. ...2013 Tablets up 41% (proj. vs Yr Ago)PC’s DecliningSource: IDC 2013Tuesday, June 4, 13
  23. 23. Source: Enders Analysis 2013Tuesday, June 4, 13
  24. 24. #1Insight:Brand In OccasionTuesday, June 4, 13
  25. 25. #1Insight: Brand In OccasionFrequency!!!Tuesday, June 4, 13
  26. 26. Brand In Occasion= LOCAL!Tuesday, June 4, 13
  27. 27. Source: IDC 2013+92% CAGRMobile Video Exploding!Tuesday, June 4, 13
  28. 28. Over 60% Of Its Occasions#1 Device...MobileTuesday, June 4, 13
  29. 29. Over 60% Of Its OccasionsTuesday, June 4, 13
  30. 30. Use: 75%+ Pre-During-PostSource: ComScore 2012Retail Shopping Tool...Tuesday, June 4, 13
  31. 31. Show-rooming: 25-34 at 50%+Source: ComScore 2012Pandora’s Box...Tuesday, June 4, 13
  32. 32. e-commerce Exploding...Holiday $39B...1/3 mobile!Tuesday, June 4, 13
  33. 33. m-commerce11%Tuesday, June 4, 13
  34. 34. NFC/RFID e-walletsComing Fast...Tuesday, June 4, 13
  35. 35. Apple NFC & iWallet-Fall 2013One Remaining OEM...Tuesday, June 4, 13
  36. 36. CES 2013: Connected Groundswell...Mobile NFC-->Blue Tooth/Wifi Etc.Tuesday, June 4, 13
  37. 37. Plus Mobile Device InnovationTuesday, June 4, 13
  38. 38. Smart Marketer Shifts“10% Shift of Global Digital Budget To Mobile”Tuesday, June 4, 13
  39. 39. Marketer Shift: All Mobile Deal“Geo-targeting ad to a consumer at a coffee shop who might need breath freshener Trident”Tuesday, June 4, 13
  40. 40. Shifting Your Game...Business 3.0Tuesday, June 4, 13
  41. 41. Marketers’Drivers --> 2014+Tuesday, June 4, 13
  42. 42. -------------------------------------------------------------------------------------------------------------------------------------------1. Be Steve Jobs! (Your Vision & Roadmap)Tuesday, June 4, 13
  43. 43. (play video)Tuesday, June 4, 13
  44. 44. Mobile-Led FocusTuesday, June 4, 13
  45. 45. Innovation Roadmap-->CommercializationTuesday, June 4, 13
  46. 46. 2. WOW! User XperienceTuesday, June 4, 13
  47. 47. WOW! User XperienceMobile WebTuesday, June 4, 13
  48. 48. WOW! User Xperience(Magic Piano-play video)Tuesday, June 4, 13
  49. 49. WOW!...GamifyTuesday, June 4, 13
  50. 50. WOW!...Video Content(play video-Lynx)Tuesday, June 4, 13
  51. 51. WOW! Platforms & Ecosystems“Nike is now a platform...”Tuesday, June 4, 13
  52. 52. WOW! Brand XperienceIntuitive & Compelling DesignTuesday, June 4, 13
  53. 53. Opportunity: Wow Business Modelvia MobileTuesday, June 4, 13
  54. 54. 3. Mobile-Social FusionTuesday, June 4, 13
  55. 55. Facebook Now Mobile-led...Last 24 Hours: 1 Billion Users; more than 50%+ on mobile3. Mobile-Social FusionTuesday, June 4, 13
  56. 56. 3. Mobile-Social FusionCritical: Fuse Mobile & Social... User Experiences,Programs, Agencies, SpendingThey drive each other!Tuesday, June 4, 13
  57. 57. 3. Mobile-Social ExpressFun, friends... ...FAST!!!!!!Tuesday, June 4, 13
  58. 58. 3. Mobile-Social Express...FAST!!!!!!Tuesday, June 4, 13
  59. 59. 3. Mobile-Social Express(play video-Vine)Tuesday, June 4, 13
  60. 60. Enterprise SocialTuesday, June 4, 13
  61. 61. Mobile-Social CommerceTuesday, June 4, 13
  62. 62. Mobile-Social Commerce(play video-PTV)Tuesday, June 4, 13
  63. 63. 4. E.A.T. Engagement & Activation TechnologySolutions That Transform...MediaTuesday, June 4, 13
  64. 64. Engagement Activation Tech“What we see happening is that so much of consumers’ behavior isdriven by a need for greater information,...and mobility has led to a level of convenience for getting thatinformation that we’ve never experienced before,”Robert Carpenter, CEO of GS1 USTuesday, June 4, 13
  65. 65. Marketer: Deep Engagement (NFC)Across Current/New ChannelsTuesday, June 4, 13
  66. 66. (play video-Kraft)Tuesday, June 4, 13
  67. 67. m.CouponsTuesday, June 4, 13
  68. 68. m.Coupons+40 Pts%Tuesday, June 4, 13
  69. 69. ...Alternate RetailTuesday, June 4, 13
  70. 70. ...Alternate Retail(play video- West)Tuesday, June 4, 13
  71. 71. Store In HandTuesday, June 4, 13
  72. 72. Enterprise Engagement+Trade Show Innovation (B-to-B)Tuesday, June 4, 13
  73. 73. Onboarding To BlueTooth/WifiProduct Innovation at Sony(play video-Sony)Tuesday, June 4, 13
  74. 74. Mobile Enhanced Brand ExperienceRFID & Platform To ProductTuesday, June 4, 13
  75. 75. Multi-Dimensional Brand Experience(play video-Adidas In-store)Tuesday, June 4, 13
  76. 76. Multidimensional Brand ExperienceTuesday, June 4, 13
  77. 77. Cause DonationTuesday, June 4, 13
  78. 78. NFC Platforme-WalletsTuesday, June 4, 13
  79. 79. Image Recognition1-Step To Platform(play video-Mobi-wine)Tuesday, June 4, 13
  80. 80. Augmented RealityBrowser-based Enhancements Coming...(play video-Blippar)Tuesday, June 4, 13
  81. 81. Added Stimulus (Your Gift)Insights For The FutureTuesday, June 4, 13
  82. 82. 7. Big Data Occasion+Location+BehaviorTuesday, June 4, 13
  83. 83. NFC+APPsTVQRTextAR*IRSocial* &OtherFranchiseUserBaseXEnterprise Platform3.0 Business Models--> Data AdvantageBrandProduct/ServiceUXTuesday, June 4, 13
  84. 84. X3.0 Business Models--> Data Advantage(Play Thinaire DashVideo)Tuesday, June 4, 13
  85. 85. Mobile Drivers (Pilot-Lead-Roll)1. Be Steve Jobs (Vision-->Roadmap!)2. WOW UX! ( Total User Experience--> Business Model Re-invention)3. Mobile Social Fusion ( Mobile & Socially Geared)4. E.A.T. ( Embracing Technology >> Innovation)5. Big DATA ( Savvy, metrics & ROI focused)Tuesday, June 4, 13
  86. 86. Patrickfmeyer@me.comwww.patrickmeyer.com646-620-6618Thank YouTuesday, June 4, 13

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