Lessons Learned: AMD’S Private Cloud

965 views
914 views

Published on

AMD's Mr. Greg Poole, Director, Worldwide Commercial Field Applications Engineering, AMD, gave a speech at COMPUTEX TAIPEI Industry Forum 2012 on Today’s Cloud Computing Technology Landscape.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
965
On SlideShare
0
From Embeds
0
Number of Embeds
361
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Lessons Learned: AMD’S Private Cloud

  1. 1. LESSONS LEARNED:AMD’S PRIVATE CLOUDAdvanced Micro DevicesJune 2012
  2. 2. THE CHANGING FACE OF THE DATA CENTER x86 Server CPUs CAGR 18 Cloud 16 New business models, growth of +15% tablets/smartphones 14 12 Virtualization (Millions) The quest for greater data center +13% 10 efficiency 8 HPC 6 Market-rate growth +7.3% 4 Traditional IT 2 Shrinking as cloud and -1.2% - virtualization grow 2012 2013 2014 2015Source: IDC Server Forecast2 | AMD’s Private Cloud | June 2012 |
  3. 3. AMD’S PRODUCT CAPABILITIES WILL ENABLE MARKET TRENDS Implications for our products  Value pricing  Performance to get the job done Consumerization  Versatile solutions  Integration of graphics and video IP  Low-power solutions Cloud  Efficient I/O  Datacenter solutions  Products with interoperability Convergence  Secure computing3 | AMD’s Private Cloud | June 2012 |
  4. 4. THE CLOUD DATA CENTER IS AMD’S FOCUS SERVER MARKETCAPTURING THE INFLECTION POINT  AMD has strong momentum with the latest AMD Opteron™ products ─ Focused on execution for our customers  Today, we are making a strategic investment to double down on the server market addressing the Cloud data center  The Cloud is the fastest growing segment in the server market A BETTER OPTION FOR THE HYPER-EFFICIENT,  Customers focusing on low-power, energy VIRTUALIZED, efficient data centers CLOUD-READY WORLDSources: Customer interviews, AMD Internal forecasts 4 | AMD’s Private Cloud | June 2012 |
  5. 5. TODAY’S AMD OPTERON™ PROCESSORS Greater Performance Greater Efficiency World’s first 16-core x86  First and only processor processor1 with TDP Power Capping for maximize power First processor with up to budgets and floor space5 1GHz boost over base frequency2 using AMD Turbo  C6 power state enables CORE Technology ultra low power by gating power to idle cores 20% faster memory access3 World’s first truly  As low as 5.3 W/core6, Up to 84% more throughput4 modular x86 reduced processor power on HPC workloads processor core at idle by up to 46%7 designSee Appendix B for footnotes.5 | AMD’s Private Cloud | June 2012 |
  6. 6. AMD OPTERON™ PLATFORMSA WIDE RANGE OF PLATFORM CHOICES TO MEET BOTH STANDARDIZED ANDCUSTOMIZED ENVIRONMENTS AMD Opteron™ Performance-per- 6000 Series Platform watt and Expandability for Standard Platforms Traditional Rack/Tower/Blade 2P/4P AMD Opteron™ Highly Energy 4000 Series Platform Efficient and Custom, purpose-driven Twins/ Cost-optimized Container/”Skinless” Scale Out for 1P/2P Low cost SMB servers AMD Opteron™ Price-optimized 3000 Series Platform cost-effective Custom, purpose-driven low infrastructure for power systems 1P servers Low cost, dedicated hosting and small business servers6 | AMD’s Private Cloud | June 2012 |
  7. 7. LESSONS FROM AMDS PRIVATE CLOUD • Challenges: • Software was non-standardized within AMD • Resources not flexible and accessible • Compute power in isolated pockets • Solution: • The AMD IT organization transforms the AMD infrastructure into a private cloud • Impact: • Grew base compute resource capacity over 20%“ We’ve never seen increases in productivity, • Achieved sustained utilization rate greater than 90%collaboration and efficiency like we’ve seen with the • Saved over $6 million through in-place upgradescloud. Projects that used to take weeks can take days.We believe that the AMD cloud represents a significantbusiness advantage.” - Bob Luong, Director for Systems Engineering, AMD 7 | AMD’s Private Cloud | June 2012 | Link to AMD Cloud Case Study
  8. 8. CHALLENGES OF DEVELOPMENT COMPLEXITY (CIRCA 2009) Semiconductor design requires massive compute power! Global development teams Multiple disciplines (Thermal, HW, SW, BIOS, Logical, Physical, Implementation, Verification…) Many servers (over 15,000 servers used for development) Multiple Operating Systems Heterogeneous server environment Various storage and management solutions Numerous applications Significant network bandwidth required Growing infrastructure Upgrading HW and SW was a near constant activity8 | AMD’s Private Cloud | June 2012 |
  9. 9. OTHER CHALLENGES Managing and moving data – Huge datasets required for design, validation and simulation – Global installations not connected – Mirror images of data created (management and synchronization problem) – Establishing usable project data could take weeks Testing Semiconductor Designs – Requires access to thousands of cores for vector generation and validation – Limited “excess” compute capacity to avoid over provisioning at any given site – No way to shift compute power to a given project9 | AMD’s Private Cloud | June 2012 |
  10. 10. AMD COMPUTE ENVIRONMENT IN 2009 Massive compute capability which did not meet AMD’s need for – Flexibility – Manageability – Accessibility – Cost effectiveness10 | AMD’s Private Cloud | June 2012 |
  11. 11. FOUNDATION FOR CLOUD ENVIRONMENTS AMD OPTERON™ PROCESSORS Performance: Meet the changing needs of the demanding private cloud environments. Dependability: Achieve predictable and consistent throughput and deliver reliable system access for multiple teams. Security: Help protect system integrity and sensitive data with strong security features. Manageability: Administer multiple server platforms across diverse departments, sites, and geographies. Value: Optimized performance per dollar per watt.11 | AMD’s Private Cloud | June 2012 |
  12. 12. AMD IT MIGRATES INFRASTRUCTURE TO THE CLOUD Private cloud transformation started April 2009 Strategy: “Compute Anywhere” – Centralized Datacenters – Connectivity Tools – Support for all projects, all global locations Early Phase Benefits – Platform upgrades  Newer, Power efficient processors – Leveraged existing socket infrastructure – Doubled computing infrastructure – Over US$6 million in savings – Standardized software (OS, Workload management, EDA tools)12 | AMD’s Private Cloud | June 2012 |
  13. 13. THE AMD CLOUD TAKES SHAPE Continuous program execution during migration Compute capacity increased by 20% Today – More than 115,000 AMD CPU cores – More than 4 Petabytes of storage  1 Gigabyte = 7 minutes of HD-TV video or 1,073,741,824 bytes  4.7 Gigabytes = Capacity of a standard DVD-R  1024 Gigabytes = 1 Terabyte  1024 Terabytes = 1 Petabyte – Dynamic compute allocation to meet project needs – Enhanced manageability – Wide access to resources – Lower storage costs http://mozy.com/blog/misc/how-much-is-a-petabyte/ – Increased productivity13 | AMD’s Private Cloud | June 2012 |
  14. 14. LESSONS FROM AMDS PRIVATE CLOUD • Challenges: • Software was non-standardized within AMD • Resources not flexible and accessible • Compute power in isolated pockets • Solution: • The AMD IT organization transforms the AMD infrastructure into a private cloud • Impact: • Grew base compute resource capacity over 20%“ We’ve never seen increases in productivity, • Achieved sustained utilization rate greater than 90%collaboration and efficiency like we’ve seen with the • Saved over $6 million through in-place upgradescloud. Projects that used to take weeks can take days.We believe that the AMD cloud represents a significantbusiness advantage.” - Bob Luong, Director for Systems Engineering, AMD 14 | AMD’s Private Cloud | June 2012 | Link to AMD Cloud Case Study
  15. 15. Thank You
  16. 16. DISCLAIMERThe information presented in this document is for informational purposes only and may contain technical inaccuracies,omissions and typographical errors.The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but notlimited to product and roadmap changes, component and motherboard version changes, new model and/or product releases,product differences between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMDassumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revise thisinformation and to make changes from time to time to the content hereof without obligation of AMD to notify any person ofsuch revisions or changes. AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF ANDASSUMES NO RESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THISINFORMATION.AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANYPARTICULAR PURPOSE. IN NO EVENT WILL AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIALOR OTHER CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN,EVEN IF AMD IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.Trademark AttributionAMD, AMD Opteron, the AMD Arrow logo and combinations thereof are trademarks of Advanced Micro Devices, Inc. in theUnited States and/or other jurisdictions. Other names used in this presentation are for identification purposes only and may betrademarks of their respective owners.©2012 Advanced Micro Devices, Inc. All rights reserved.16 | AMD’s Private Cloud | June 2012 |

×