COMPUTEX TAIPEI 2011AMD Press ConferenceJune 1, 2011
PEOPLE PREFER VISUAL COMMUNICATIONS Verbal Perception                                                      Visual Percepti...
WE ARE BECOMING INCREASINGLY VISUAL    Today                                                                              ...
AMD STRATEGY IS WINNING                                                               Differentiate                       ...
AMD 9 SERIES CHIPSET LAUNCHING TODAY!  Unlock the world’s first native 8-core AMD desktop processors!          AM3+ Socket...
AMD 9 SERIES CHIPSET: PREPARING THE ECOSYSTEM FOR “ZAMBEZI” CPUsChipset                                                   ...
FLASHBACK TO NOVEMBER 2009: 2011……Deliver the Promise… …the Promise of AMD Fusion CPU                                  Sup...
AMD CLIENT PLATFORM ROADMAP                                                                     “Bulldozer” Core          ...
AMD FUSION FAMILY OF APUs                                            C Series &         G Series                          ...
AMD C SERIES & E SERIES APUs: ONE DESIGN, FEWER WATTS, MASSIVE CAPABILITY  Discrete-level                                 ...
AMD FUSION FAMILY OF APUs: DRAMATICALLY CHANGING BATTERY LIFE CAPABILITY                                     AMD is meetin...
AMD C SERIES AND E SERIES: AWARD-WINNING CUSTOMER SYSTEMS                 More than 165                         notebook a...
AMD C SERIES AND E SERIES APUs ARE TAKING THE WORLD BY STORM! Critically Acclaimed                                        ...
AMD G SERIES APUs: ADDRESSING EMBEDDED PRODUCT DESIGN REQUIREMENTSPower                                                   ...
AMD G SERIES APUs: SERVING MARKETS BEYOND PCs                           Thin-clients                     Medical Imaging  ...
AMD Z SERIES APUs: 2011 AMD HD TABLET PLATFORMENABLING VIVID ENTERTAINMENT EXPERIENCES USERS EXPECT FROM AMD              ...
“BlueStacks acknowledges consumers’ lifestyles        by delivering a single UI and apps environment           that can be...
AMD A SERIES APUs: ARRIVING IN MARKET JUNE 2011!      Discrete                                                            ...
AMD FUSION MAINSTREAM NOTEBOOK PLATFORM BENEFITS                                                                  Supercom...
BRILLIANT HD2011 IS THE YEAR OF DIRECTX® 11Developers are no longer making DirectX® 10 gamesWorld of WarCraft, one of th...
BRILLIANT HDDIRECTX® 11 PERFORMANCE IMPROVEMENTSSame game and benchmarkGet increased performance using DirectX® 11        ...
“LLANO” A SERIES APU DEMO22 | Computex Taipei 2011 Press Conference | June 1, 2011
VISION TECHNOLOGY 2010 TIERS AND BENEFITS                                                                                 ...
VISION TECHNOLOGY 2011 TIERS AND BENEFITS                                                                                 ...
VISION TECHNOLOGY | 2011 LOGO FAMILY25 | Computex Taipei 2011 Press Conference | June 1, 2011
2011 VISION MARKETING STRATEGY  Awareness                                                             Leverage OEM brands...
AMD ADVANTAGES   More than 10 years of high performance x86    CPU, GPU and software experience   DirectX® 11 graphics s...
THANK YOU28 | Computex Taipei 2011 Press Conference | June 1, 2011
FOOTNOTES & SYSTEM CONFIGURATIONS1.   In testing conducted by AMD performance labs the AMD 2011 VISION-based notebook demo...
DisclaimerThe information presented in this document is for informational purposes only and may contain technical inaccura...
Upcoming SlideShare
Loading in …5
×

AMD 2011 Computex Press Conference

1,065 views
964 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,065
On SlideShare
0
From Embeds
0
Number of Embeds
232
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

AMD 2011 Computex Press Conference

  1. 1. COMPUTEX TAIPEI 2011AMD Press ConferenceJune 1, 2011
  2. 2. PEOPLE PREFER VISUAL COMMUNICATIONS Verbal Perception Visual Perception Words are processed Pictures and video at only 150 words are processed 400 to per minute 2000 times faster  Rich visual experiences What Matters Today:  Multiple content sources  New types of applications2 | Computex Taipei 2011 Press Conference | June 1, 2011
  3. 3. WE ARE BECOMING INCREASINGLY VISUAL Today Tomorrow 48 hours of video Digital media revenue willrise 270% to are uploaded to YouTube every minute over $3.28 billion by 2013 Over 520 million Growth of video calls will average 48% minutes of Internet-based video calls per day through 2014; and faster still through 2019 1.2 million videos By 2014, 3D and HD Internet video will grow to being viewed right now 46 percent of consumer Internet video traffic. 50 million + digital media files added to Delivery of Internet video to the TV personal libraries every day will grow nearly six-fold by 2014 Sources: YouTube fact sheet: "comScore Releases May 2010 U.S. Online Video Rankings" Sources: CEA Market Research Report – Amassing Digital Fortunes: A Digital Storage Study, MARCH 2008; source: CISCO – Cisco Visual Networking Index: Forecast and Methodology 2008-2013 TDG – Broadband-Enabled TV: Rise of the OTT Provider (http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper http://www.futuresource-consulting.com _c11-481360_ns827_Networking_Solutions_White_Paper.html)3 | Computex Taipei 2011 Press Conference | June 1, 2011
  4. 4. AMD STRATEGY IS WINNING Differentiate with GPU technology Deliver winning Win with platforms AMD Fusion APUs4 | Computex Taipei 2011 Press Conference | June 1, 2011
  5. 5. AMD 9 SERIES CHIPSET LAUNCHING TODAY! Unlock the world’s first native 8-core AMD desktop processors! AM3+ Socket Compatible • Backward compatible with all AM3 AMD processors Next Generation SATA 6Gbps Performance • Multiple RAID configuration support Scalable Performance • AMD CrossFireX™ support for 2, 3 or 4 GPUs * On 990FX, 990X, 970 chipsets5 | Computex Taipei 2011 Press Conference | June 1, 2011
  6. 6. AMD 9 SERIES CHIPSET: PREPARING THE ECOSYSTEM FOR “ZAMBEZI” CPUsChipset Motherboards “Zambezi” CPUs AM3+ motherboards “Zambezi” PIBs 9 Series chipset available starting today scheduled to be available launching today! from all major partners! late summer 2011 Today Today-30 Days from Today 60-90 Days from Today6 | Computex Taipei 2011 Press Conference | June 1, 2011
  7. 7. FLASHBACK TO NOVEMBER 2009: 2011……Deliver the Promise… …the Promise of AMD Fusion CPU Supercomputing power GPU in a notebook that lasts all day**AMD defines “all day” battery life as 8+ hours of continuous use as measured using the Windows Idle Test7 | Computex Taipei 2011 Press Conference | June 1, 2011
  8. 8. AMD CLIENT PLATFORM ROADMAP “Bulldozer” Core Fusion APU Mainstream “Trinity”Client Computing TAM “Llano” “Danube” 2010 2011 2012 “Nile” Ultrathin/ “Ontario” Netbook “Krishna” “Desna” “Hondo” Tablet “Bobcat” Core Innovative Form Factors Goal: Deliver the best APU every year!8 | Computex Taipei 2011 Press Conference | June 1, 2011 AMD roadmaps are subject to change without notice
  9. 9. AMD FUSION FAMILY OF APUs C Series & G Series Z Series E Series A Series  Embedded  Netbooks  Ultra-mobile and  Mainstream  Tablets thin-and-light notebooks notebooks  All-in-ones  Small form factor  Desktops desktops  Embedded AMD AllDay™ Power 1 Brilliant HD 1 – AMD defines “all day battery life” as 8+ hours as measured with the Windows Idle Test.9 | Computex Taipei 2011 Press Conference | June 1, 2011
  10. 10. AMD C SERIES & E SERIES APUs: ONE DESIGN, FEWER WATTS, MASSIVE CAPABILITY Discrete-level AMD C Series DirectX® 11 GPU + Dual-Core CPU + Northbridge = and E Series APUs  59 sq. mm  117 sq. mm  66 sq. mm  75 sq. mm  8 watts  25 watts  13 watts  18 watts10 | Computex Taipei 2011 Press Conference | June 1, 2011
  11. 11. AMD FUSION FAMILY OF APUs: DRAMATICALLY CHANGING BATTERY LIFE CAPABILITY AMD is meeting its 10:40 Hrs commitment to deliver improved power efficiency 6:22 Hrs AMD AllDay™ Power available throughout the entire APU product stack Intel P6000 AMD E-350 AMD AllDay™ Battery Life!¹ 1, 2 – Substantiation available in footnotes section; AMD defines “all day” battery life as 8+ hours of idle time. 11 | Computex Taipei 2011 Press Conference | June 1, 2011
  12. 12. AMD C SERIES AND E SERIES: AWARD-WINNING CUSTOMER SYSTEMS More than 165 notebook and desktop design wins!12 | Computex Taipei 2011 Press Conference | June 1, 2011
  13. 13. AMD C SERIES AND E SERIES APUs ARE TAKING THE WORLD BY STORM! Critically Acclaimed Awards and Accolades “But one of the biggest stories for AMD Computex 2011 Best Choice Award for AMD may turn out to be battery life.” Fusion Family of APUs – Wall Street Journal CES 2011 Design & Engineering Innovations “AMDs „Brazos‟ platform is spawning a Award for the AMD Fusion APUs new generation of netbooks that look poised to raise the bar by quite a bit.” Computer World China Innovation Award for – The Tech Report.com AMD Fusion APUs “It‟s going to be difficult to compete against [AMD‟s] solution…” – Ubergizmo Record demand for AMD C Series and E Series APUs continues!Quote sources: http://blogs.wsj.com/digits/2011/01/03/battery-life-finally-becomes-a-positive-for-amd/; http://techreport.com/articles.x/20415;http://www.ubergizmo.com/2011/01/amd-fusion-ces/13 | Computex Taipei 2011 Press Conference | June 1, 2011
  14. 14. AMD G SERIES APUs: ADDRESSING EMBEDDED PRODUCT DESIGN REQUIREMENTSPower Size Cost 9W max TDP  Very small form factors  Production cost savings Sub-1W capable “Bobcat” core (meets QSeven standard  Quick time-to-market – 2.75 inches square) Fanless designs  4-Layer Printed Circuit Enterprise-class power Boards management14 | Computex Taipei 2011 Press Conference | June 1, 2011
  15. 15. AMD G SERIES APUs: SERVING MARKETS BEYOND PCs Thin-clients Medical Imaging Point-of-sale (POS) Gaming Machines & Kiosk Systems Digital Signage Single Board Computing (SBC) Small/Home Office to Enterprise Industrial Controls Storage Ruggedized, Field, Telecommunications & Military Systems & Networking15 | Computex Taipei 2011 Press Conference | June 1, 2011
  16. 16. AMD Z SERIES APUs: 2011 AMD HD TABLET PLATFORMENABLING VIVID ENTERTAINMENT EXPERIENCES USERS EXPECT FROM AMD Productivity & Vivid HD Immersive Visual Performance Media Experience Accelerated Apps Smooth Streaming  Leveraging  DirectX® 11 HD Videos Microsoft Windows enabled graphics Adobe Flash 10.2 application base  Support for external acceleration  Internet Explorer 9 monitors & HTML 5 acceleration16 | Computex Taipei 2011 Press Conference | June 1, 2011
  17. 17. “BlueStacks acknowledges consumers’ lifestyles by delivering a single UI and apps environment that can be used on every one of their digital screens. If an x86 Windows machine can run Android seamlessly and be integrated into the Windows experience well, it gives new life to x86- based devices like those from AMD.” – Tim Bajarin, President, Creative Strategies17 | Computex Taipei 2011 Press Conference | June 1, 2011
  18. 18. AMD A SERIES APUs: ARRIVING IN MARKET JUNE 2011! Discrete AMD DirectX® 11 GPU + Quad-Core CPU + Northbridge = A Series APUs18 | Computex Taipei 2011 Press Conference | June 1, 2011
  19. 19. AMD FUSION MAINSTREAM NOTEBOOK PLATFORM BENEFITS SupercomputerBrilliant HD AMD AllDay™ Power in a NotebookVISION Engine enables World’s first APU with All-day battery life1 and Discrete-Level HD Quad-Core Turbo and a superior visual graphics at virtually every up to 400 AMD experience price point Radeon™ Cores1 – AMD defines “all day battery life” as 8+ hours as measured with the Windows Idle Test.19 | Computex Taipei 2011 Press Conference | June 1, 2011
  20. 20. BRILLIANT HD2011 IS THE YEAR OF DIRECTX® 11Developers are no longer making DirectX® 10 gamesWorld of WarCraft, one of the world’s most popular PC games (12 million subscribers), is now DirectX® 11Major “AAA” titles coming out this year are DirectX® 11: World of WarCraft one of world’s most popular games: http://blogs.forbes.com/oliverchiang/2010/10/08/blizzard-on-world-of-warcrafts-12-million-subscribers-and-its-upcoming-mmo-successor/20 | Computex Taipei 2011 Press Conference | June 1, 2011
  21. 21. BRILLIANT HDDIRECTX® 11 PERFORMANCE IMPROVEMENTSSame game and benchmarkGet increased performance using DirectX® 11 Why settle for less?50 DX9 DX1145403530252015 Total War Shogun Dirt 3 See back up for footnotes and configuration details.21 | Computex Taipei 2011 Press Conference | June 1, 2011
  22. 22. “LLANO” A SERIES APU DEMO22 | Computex Taipei 2011 Press Conference | June 1, 2011
  23. 23. VISION TECHNOLOGY 2010 TIERS AND BENEFITS Brilliant HD Performance Brilliant HD  Gorgeous HD Entertainment entertainment and Brilliant HD ultra-realistic 3D gaming  Mega-multitasking and Everyday video editing with  Ultimate multitasking with Smart HD  Take your photos to crisp, quad-core and 320 quad-core power and  Enjoy smooth, skip-free clear, exhilarating new Radeon™ Cores dual graphics capability HD playback HD heights  Transform any room into  Supreme performance,  Discover impressive  Edit HD photos with a hub of HD battery life and energy speed and performance blazing speed entertainment efficiency in everyday applications  An amazing HD  Rich, smooth  Energy efficiency without performance in a quiet- experience with compromising power and running, energy efficient impressive energy performance system efficiency Additional hardware (e.g. Blu-ray drive, HD or 10-bit monitor, TV tuner, wirelessly enabled HDTV) and/or software (e.g. multimedia applications) are required for the full enablement of some features. HD Video display requires an HD video source. Not all features may be supported on all components or systems - check with your component or system manufacturer for specific model capabilities and supported technologies.23 | Computex Taipei 2011 Press Conference | June 1, 2011
  24. 24. VISION TECHNOLOGY 2011 TIERS AND BENEFITS Brilliant HD Performance Brilliant HD  Gorgeous HD Entertainment entertainment and Brilliant HD ultra-realistic 3D gaming  Mega-multitasking and Everyday video editing with  Ultimate multitasking with Smart HD  Take your photos to crisp, quad-core and 320 quad-core power and  Enjoy smooth, skip-free clear, exhilarating new Radeon™ Cores dual graphics capability HD playback HD heights  Transform any room into  Supreme performance,  Discover impressive  Edit HD photos with a hub of HD battery life and energy speed and performance blazing speed entertainment efficiency in everyday applications  An amazing HD  Rich, smooth  Energy efficiency without performance in a quiet- experience with compromising power and running, energy efficient impressive energy performance system efficiency Additional hardware (e.g. Blu-ray drive, HD or 10-bit monitor, TV tuner, wirelessly enabled HDTV) and/or software (e.g. multimedia applications) are required for the full enablement of some features. HD Video display requires an HD video source. Not all features may be supported on all components or systems - check with your component or system manufacturer for specific model capabilities and supported technologies.24 | Computex Taipei 2011 Press Conference | June 1, 2011
  25. 25. VISION TECHNOLOGY | 2011 LOGO FAMILY25 | Computex Taipei 2011 Press Conference | June 1, 2011
  26. 26. 2011 VISION MARKETING STRATEGY Awareness  Leverage OEM brands to get traffic into the store (physical and/or online) Consideration  Lead with usage story, targeting specific audiences  Focus on 3-foot experience (RSAs & partner web site) Purchase  Transition from “telling” to “showing” VISION at point of purchase26 | Computex Taipei 2011 Press Conference | June 1, 2011
  27. 27. AMD ADVANTAGES  More than 10 years of high performance x86 CPU, GPU and software experience  DirectX® 11 graphics support across the board  Multiple APU product offerings that span full range of client platforms  Industry-leading battery life  Clear vision for better integration of graphics and compute into the system architecture27 | Computex Taipei 2011 Press Conference | June 1, 2011
  28. 28. THANK YOU28 | Computex Taipei 2011 Press Conference | June 1, 2011
  29. 29. FOOTNOTES & SYSTEM CONFIGURATIONS1. In testing conducted by AMD performance labs the AMD 2011 VISION-based notebook demonstrated up to 640 minutes/10:40 hours or "all-day" battery life while idle and up to 249 minutes/4:09 hours as an “active” metric using 3DMark ’06, while the competing Intel-based notebook demonstrated 383 minutes/6:22 hours while idle and up to 107 minutes/1:47 hours as an “active” metric using 3DMark ’06. All testing performed using a 6-cell Li-Ion, 62.2 Whr battery. AMD defines “all day" battery life as 8+ hours of idle time. BRNB-C12. The AMD E-Series APU runs on 18 watts. The General Electric 47709 Compact Fluorescent Lamp runs on 26 watts: http://www.google.com/products/catalog?q=compact+fluorescent+light+bulbs&hl=en&rls=com.microsoft:en-us:IE- SearchBox&prmd=ivns&resnum=3&wrapid=tlif12925326240131&um=1&ie=UTF- 8&cid=11335943099082676418&ei=qHsKTfOnHo3ksQPwwdG5Cg&sa=X&oi=product_catalog_result#3. Test conducted in AMD Labs measuring frames per second performance while playing Total War: Shogun 2 at a resolution of 1280x720 with with anti-aliasing turned off and anisotropic filtering turned off. It scored up to 19 fps in DirectX® 9 mode and up to 23 fps in DirectX® 11 mode or up to 21% faster. Test conducted in AMD Labs measuring frames per second performance while playing Dirt3 at a resolution of 1360x768 with anti-aliasing turned off and anisotropic filtering turned off. It scored up to 34 fps in DirectX® 9 mode and up to 48 fps in DirectX® 11 mode or up to 40% faster. Configuration for testing a Llano prototype 1.8GHz with AMD Radeon HD 6530, 4GB DDR3 1333Mhz, Windows Home Premium 64- bit. All frame rates rounded to the nearest whole number.4. Test conducted in AMD Labs measuring frames per second performance while playing Total War: Shogun 2 at a resolution of 1280x720 with with anti-aliasing turned off and anisotropic filtering turned off. It scored up to 19 fps in DirectX® 9 mode and up to 23 fps in DirectX® 11 mode or up to 21% faster. Test conducted in AMD Labs measuring frames per second performance while playing Dirt3 at a resolution of 1360x768 with anti-aliasing turned off and anisotropic filtering turned off. It scored up to 34 fps in DirectX® 9 mode and up to 48 fps in DirectX® 11 mode or up to 40% faster. Configuration for testing a Llano prototype 1.8GHz with AMD Radeon HD 6530, 4GB DDR3 1333Mhz, Windows Home Premium 64- bit. All frame rates rounded to the nearest whole number.AMD SystemsMainstream:The AMD “Zacate” E-350 reference design consisted of an AMD Dual-Core Processor E-350 1.6Ghz 18W, 2GB (1x2GB) DDR3-1066 system memory, AMD Radeon™ HD 6310 Discrete-Class Graphics with 15.6” 1366x768x32 – LED Backlight Windows 7 Home Premium 64-bit. (used for test described in footnote 1)Intel SystemsMainstream:Intel system was Acer Aspire AS5740-5255 with Intel® Pentium® Processor P6000 (3M Cache, 1.86 GHz, 2C, 2T), Intel® HD Graphics, 2GB (2x1GB) DDR3-1066 - SamsungM471B2874EH1-CF8 (used for test described in footnote 1)29 | Computex Taipei 2011 Press Conference | June 1, 2011
  30. 30. DisclaimerThe information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions andtypographical errors.The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited toproduct and roadmap changes, component and motherboard version changes, new model and/or product releases, product differencesbetween differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to updateor otherwise correct or revise this information. However, AMD reserves the right to revise this information and to make changes from timeto time to the content hereof without obligation of AMD to notify any person of such revisions or changes.AMD makes no representations or warranties with respect to the contents hereof and assumes no responsibility for any inaccuracies,errors or omissions that appear in this information.AMD specifically disclaims any implied warranties of merchantability or fitness for any particular purpose. In no event will AMD be liable toany person for any direct, indirect, special or other consequential damages arising from the use of any information contained herein, evenif AMD is expressly advised of the possibility of such damages.Trademark AttributionAMD, the AMD Arrow logo, AMD Athlon, AMD Phenom, AMD Turion, Radeon, and combinations thereof are trademarks of AdvancedMicro Devices, Inc. in the United States and/or other jurisdictions. Microsoft, Windows and DirectX are registered trademarks, of MicrosoftCorporation in the United States and/or other jurisdictions. OpenCL and the OpenCL logo are trademarks of Apple, Inc. used bypermission of Khronos. Other names used in this presentation are for identification purposes only and may be trademarks of theirrespective owners.© 2011 Advanced Micro Devices, Inc. All rights reserved.30 | Computex Taipei 2011 Press Conference | June 1, 2011

×