Your SlideShare is downloading. ×
0
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
B2 B B2 C Web 2.0 From Conversation To Communication V2
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

B2 B B2 C Web 2.0 From Conversation To Communication V2

398

Published on

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
398
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. Web 2.0: From Communication to Conversation
    • 2. June 2008
    • 3. Friend or foe?
    • 4. Friend or foe?
    • 5. Friend or foe?
    • 6. Friend or foe?
    • 7. Internet usage www.daemondigital.com © Daemon Group 2008 Global web population exceeds 1.3 billion Mobile phone subscribers by 2010 – 4 billion
    • 8. Time taken to penetrate to 50 million users www.daemondigital.com © Daemon Group 2008 Radio TV Web 13 years 38 years 4 years
    • 9. www.daemondigital.com © Daemon Group 2008 The corporate website is where good content goes to die .
    • 10. Web 2.0 and social media www.daemondigital.com © Daemon Group 2008
    • 11. What are the main Web 2.0 applications <ul><li>Blogs </li></ul><ul><li>Mashups </li></ul><ul><li>Podcasting </li></ul><ul><li>RSS </li></ul><ul><li>Social networking </li></ul><ul><li>Widgets/gadget </li></ul><ul><li>Wikis </li></ul>www.daemondigital.com © Daemon Group 2008
    • 12. Four categories of online social networks* www.daemondigital.com © Daemon Group 2008 PEOPLE BASED Linkedin SPECIAL INTEREST Wikipedia VIRTUAL WORLDS Second Life CONTENT BASED YouTube *Source: Datamonitor analysis, 2008
    • 13. www.daemondigital.com © Daemon Group 2008
    • 14. www.daemondigital.com © Daemon Group 2008 There are 37 million registered users of Facebook
    • 15. www.daemondigital.com © Daemon Group 2008 There are 106 million registered users of MySpace
    • 16. www.daemondigital.com © Daemon Group 2008 If MySpace were a country it would be the 11 th largest in the world (between Japan and Mexico)
    • 17. www.daemondigital.com © Daemon Group 2008 The average MySpace page is visited 30 times each day
    • 18. www.daemondigital.com © Daemon Group 2008 Globally one new blog is created every second of every day
    • 19. www.daemondigital.com © Daemon Group 2008 STEP ONE STEP TWO 12 September ‘04 First posting on blog 23 September ‘04 Product recall and settlement of lawsuit
    • 20. www.daemondigital.com © Daemon Group 2008
    • 21. Digital natives and digital immigrants www.daemondigital.com © Daemon Group 2008
    • 22. www.daemondigital.com © Daemon Group 2008 77% of 16-29 years olds would rather live without TV than live without the internet New Paradigm, 2008 Image: Terry’s Chop Shop
    • 23. Share of population which uses social networking www.daemondigital.com © Daemon Group 2008
    • 24. Digital engagement strategy www.daemondigital.com © Daemon Group 2008 © Daemon Group 2008
    • 25. www.daemondigital.com © Daemon Group 2008
    • 26. www.daemondigital.com © Daemon Group 2008
    • 27. Digital engagement strategy www.daemondigital.com © Daemon Group 2008 © Daemon Group 2008
    • 28. People use social media to improve their lives* <ul><li>Convenience </li></ul><ul><ul><li>66% research product purchases </li></ul></ul><ul><li>Health </li></ul><ul><ul><li>61% research health related issues </li></ul></ul><ul><li>Connectivity </li></ul><ul><ul><li>40% use social networking to make new friends </li></ul></ul><ul><ul><li>95% communicate with friends every time they go online </li></ul></ul><ul><ul><li>53% get to know people better online </li></ul></ul><ul><ul><li>51% are more open on Instant Messenger </li></ul></ul>www.daemondigital.com © Daemon Group 2008 *Source: Circuits of Cool/Digital Playground, July 2007
    • 29. www.daemondigital.com © Daemon Group 2008 So how can your organisation go from Communication to Conversation using the participative web?
    • 30. www.daemondigital.com © Daemon Group 2008
    • 31.  
    • 32.  
    • 33. www.daemondigital.com © Daemon Group 2008
    • 34.  
    • 35. www.daemondigital.com © Daemon Group 2008
    • 36. www.daemondigital.com © Daemon Group 2008
    • 37.  
    • 38. www.daemondigital.com © Daemon Group 2008
    • 39. www.daemondigital.com © Daemon Group 2008
    • 40. www.daemondigital.com © Daemon Group 2008
    • 41. www.daemondigital.com © Daemon Group 2008
    • 42. www.daemondigital.com © Daemon Group 2008
    • 43. www.daemondigital.com © Daemon Group 2008
    • 44. www.daemondigital.com © Daemon Group 2008
    • 45. www.daemondigital.com © Daemon Group 2008 93% of Chinese kids aged under 14 have at least one friend online that they have never actually met
    • 46. What’s your favourite thing? www.daemondigital.com © Daemon Group 2008
    • 47. www.daemondigital.com © Daemon Group 2008

    ×