Health professionals and social media


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Just some of my thoughts

Published in: Health & Medicine
  • I just want to say thanks to everyone for the comments. I'm glad you found it helpful and it's an issue that isn't going away very soon.
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  • :-)
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  • Thank you Anne Marie for sharing and leading this conversation. The presentation certainly covers a lot of ground. I completely agree that health care conversations should be private and we safeguard the recording of these conversations. There is one point that I would like to add. I am increasingly concerned as to complexity effect of what people blog/tweet about. OK we know the dangers of the single fragment of narrative from a patient but what happens if this is aggregated and profiled. A single fragment of narrative in the context of many tweets may be completely different. As an example just think of your own heuristics / decision rules as to whether to follow someone on twitter. For me it isn't about the single tweet but a complex decision that takes into account their profile, their past tweets and even their photo. I'm sure these decision rules will be further automated in the future. Hence I agree its good to be open and transparent, however there are conversations that should be private and remain private or at least you can understand the consequences.
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  • Congratulations !!! This is an excellent work.Thank you for sharing. We have selected your presentation for the reference in our group Slideshare 'BANK OF KNOWLEDGE'. We would be honored by your support through your membership. You are invited to join us ! I wish you a nice day. Greetings from France. Bernard

    PS: I also added you Slidecast to my others groups :
    - SOUND and MUSIC, the best (Number one of groups Slideshare) -
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  • I believe that Facebook Twitter etc are great platforms to find persons who need to know when they need to know the medical information. And it allows them to share info they found out with friends . But once found the public should be redirected to private groups for discussion with relevant medical teams such as physician, nurse educator and dietician for diabetes patients, or ortho surgeon, rehab doctor and PT , OT for ortho surgery patients, etc. Or to other private direct lines of communication.
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Health professionals and social media

  1. 1. Health Professionals and Social Media<br />Or “what #nhssm means to me”<br />Dr. Anne Marie Cunningham<br />@amcunningham<br />
  2. 2. We used to know what communication meant...<br /><br />
  3. 3. ..of course, there were always opportunities for misunderstanding...<br /><br />
  4. 4. ... we had phones....<br /><br />
  5. 5. ...but then it all started to get more complicated.<br /><br />
  6. 6. Now there are multiple ways to communicate.<br /><br />
  7. 7. We call these social media.<br /><br />
  8. 8. What is social media?<br />“Social media have been modernized to reach consumers through the internet. Social media have become appealing to big and small businesses. Credible brands are utilizing social media to reach customers and to build or maintain reputation.”<br /> 4/8/2010<br />
  9. 9. Engagement?<br /><br />
  10. 10. The other kind of engagement<br /><br />
  11. 11. Hospital marketing.... <br /><br />
  12. 12. #nhssm<br />The NHS may be looking more closely for branding opportunities.....<br />
  13. 13. But what does social media have to do with health professionals?<br />
  14. 14. Freedom...?<br /><br />
  15. 15. What are the rules?<br /><br />
  16. 16. Tweeting about sexual health<br />
  17. 17. Who is @RothSexHealth?<br />
  18. 18. The ‘old way’ of communicating<br />
  19. 19. Sexual health on Facebook<br />
  20. 20. Protecting confidentiality<br />
  21. 21. People talk about lots of things in public....<br /><br />
  22. 22. But what would you talk to them about?<br /><br />
  23. 23. We could put ads in public places......<br /><br />
  24. 24. Social and community networks impact on health<br />Dahlgren G, Whitehead M. Policies and strategies to promote social equity in health. Copenhagen: World Health Organization, 1992.<br />
  25. 25. It is important that we use every means possible<br />to make sure that people get the information<br />that they need. But communication between an individual and<br />a health professional about health should be private.<br />Do you agree?<br />How should health professionals in the UK use social<br />media?<br />