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Pitching - Thinking Of Pitching Nottingham Print

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Presentation on Pitching from the recent MediaCamp session in Nottingham presented by Alec McPhedran of Skills Channel TV.

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Transcript of "Pitching - Thinking Of Pitching Nottingham Print"

  1. 1. Copyright © 2006 Alec McPhedran www.skillschannel.tvCopyright © 2009 Alec McPhedran GENIUS COACHING www.skillschannel.tv GENIUS COACHING A COACHING MODEL FOR GETTING THE BEST OUT OF CREATIVE TALENT ALEC MCPHEDRAN COACHING NINJA Thinking of Pitching
  2. 2. Copyright © 2006 Alec McPhedran www.skillschannel.tv Why are we here? To think about how we prepare for and deliver a pitch to clients Copyright © 2009 Alec McPhedran www.geniuscoaching.co.uk
  3. 3. Copyright © 2006 Alec McPhedran www.skillschannel.tv What is a ‘pitch’? A pitch is nothing more than a verbal presentation of a notion, concept, situation, idea or story. Syd Field Copyright © 2009 Alec McPhedran www.skillschannel.tv
  4. 4. Copyright © 2006 Alec McPhedran www.skillschannel.tv Another view of pitching… Pitching is the process which you, as a Director, writer or creator, use in order to impart your passion for your project to others – cast, crew, financiers, buyers or others. Copyright © 2009 Alec McPhedran Elliot Grove www.skillschannel.tv
  5. 5. Copyright © 2006 Alec McPhedran www.skillschannel.tv The Art of PitchingKey Rules for Pitching an Idea
  6. 6. Copyright © 2006 Alec McPhedran www.skillschannel.tv  Research the idea  Look for the unique factor  Develop the idea  Write a synopsis  Research the market  Talk to your friends  Identify your buyers  Network like mad  Prepare and work the pitch Preparation
  7. 7. Copyright © 2006 Alec McPhedran www.skillschannel.tv What’s your strapline? www.skillschannel.tv
  8. 8. Copyright © 2006 Alec McPhedran www.skillschannel.tv Preparing to Pitch THE IDEA SUPPORTERSAUDIENCE / USERSCROSS PLATFORM BROADCASTERSADVERTISERS OR SPONSORS PRODUCTION www.skillschannel.tv
  9. 9. Copyright © 2006 Alec McPhedran www.skillschannel.tv The Buyer What do you know? What don’t you know? What do you need to find out? www.skillschannel.tv
  10. 10. Copyright © 2006 Alec McPhedran www.skillschannel.tv  Only email if you have been asked  Attend networking events  Consider collaborations or co-productions  Research your potential buyers web sites and get names The First Contact www.skillschannel.tv
  11. 11. Copyright © 2006 Alec McPhedran www.skillschannel.tv The Pitch Preparation Your Objective Your Audience The Time Available www.skillschannel.tv
  12. 12. Copyright © 2006 Alec McPhedran www.skillschannel.tv The Pitch Session Introductions Aim of the Session Check time availability Keep to the point Involve the buyer Build YOUR brand Leave them remembering you www.skillschannel.tv
  13. 13. Copyright © 2006 Alec McPhedran www.skillschannel.tv The Art of PitchingSession Summary
  14. 14. Copyright © 2006 Alec McPhedran www.skillschannel.tv Pitching Summary The idea is paramount Research your idea Research your buyer Prepare and practice the pitch Learn from ‘No’ Copyright © 2009 Alec McPhedran www.skillschannel.tv
  15. 15. Copyright © 2006 Alec McPhedran www.skillschannel.tv Every act of creation is first of all an act of destruction. Pablo Picasso
  16. 16. Copyright © 2006 Alec McPhedran www.skillschannel.tv info@skillschannel.tv www.skillschannel.tv
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