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Creative Leaders Skills Channel TV Session Business Link

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A copy of the Creative Leader slides from the Business Link West Midlands session held on Monday 22 February 10 from Alec McPhedran of Skills Channel TV.

A copy of the Creative Leader slides from the Business Link West Midlands session held on Monday 22 February 10 from Alec McPhedran of Skills Channel TV.

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Transcript

  • 1. CHALLENGING TIMES FOR CREATIVE LEADERS BUSINESS LINK WEST MIDLANDS ALEC MCPHEDRAN, SKILLS CHANNEL TV
  • 2. CHALLENGING TIMES FOR CREATIVE LEADERS CHALLENGING TIMES FOR CREATIVE LEADERS Thoughts for moving forward
  • 3. CHALLENGING TIMES FOR CREATIVE LEADERS CHALLENGING TIMES FOR CREATIVE LEADERS Thoughts for moving forward
  • 4. CHALLENGING TIMES FOR CREATIVE LEADERS
    • Session Road map
    • Clear Vision
    • 2. Set clear objectives
    • 3. Constantly develop your talent
    • 4. Involve your team
    • 5. Reward success
    • 6. Monitor and set new direction
  • 5. CHALLENGING TIMES FOR CREATIVE LEADERS Advertising budgets falling Contract values shrinking Up against ‘Bedroom Britain’ Keeping up with technology Platforms racing ahead (i.e. 3DTV) Competitors risking low costs
  • 6. CHALLENGING TIMES FOR CREATIVE LEADERS Applying simple but practical ‘business type stuff’ in creative businesses
  • 7. CHALLENGING TIMES FOR CREATIVE LEADERS Be clear of where you are going and who you are Tell your team In business speak – focus on the vision
  • 8. CHALLENGING TIMES FOR CREATIVE LEADERS Manage by objectives Everyone must have a clear purpose and measurable targets If you are paying wages, what is THEIR return on your investment?
  • 9. CHALLENGING TIMES FOR CREATIVE LEADERS Develop your own talent Continually develop by training, coaching and encouraging self development Push the talent, move out under performers
  • 10. CHALLENGING TIMES FOR CREATIVE LEADERS Involve your team in decision making Utilise and cash in on your creative talent Don’t stiffle ideas – innovate
  • 11. CHALLENGING TIMES FOR CREATIVE LEADERS Promote and reward success Refocus under performance
  • 12. CHALLENGING TIMES FOR CREATIVE LEADERS Constantly monitor direction Immediately re-set and re-communicate in change
  • 13. CHALLENGING TIMES FOR CREATIVE LEADERS 1. Clear Vision 2. Set clear objectives 3. Constantly develop your talent 4. Involve your team 5. Reward success 6. Monitor and set new direction
  • 14. CHALLENGING TIMES FOR CREATIVE LEADERS Are you a Leader or a Manager? Managers have employees Leaders have followers
  • 15. CHALLENGING TIMES FOR CREATIVE LEADERS The best prediction of your future is whatever you believe it will be. Alec McPhedran Skills Channel TV
  • 16. [email_address]