CHALLENGING TIMES FOR CREATIVE LEADERS BUSINESS LINK WEST MIDLANDS ALEC MCPHEDRAN, SKILLS CHANNEL TV
CHALLENGING TIMES FOR CREATIVE LEADERS CHALLENGING TIMES FOR CREATIVE LEADERS Thoughts for moving forward
CHALLENGING TIMES FOR CREATIVE LEADERS CHALLENGING TIMES FOR CREATIVE LEADERS Thoughts for moving forward
CHALLENGING TIMES FOR CREATIVE LEADERS <ul><li>Session Road map </li></ul><ul><li>Clear Vision </li></ul><ul><li>2. Set cl...
CHALLENGING TIMES FOR CREATIVE LEADERS Advertising budgets falling Contract values shrinking Up against ‘Bedroom Britain’ ...
CHALLENGING TIMES FOR CREATIVE LEADERS Applying simple but practical  ‘business type stuff’  in creative businesses
CHALLENGING TIMES FOR CREATIVE LEADERS Be clear of where you are going and who you are Tell your team In business speak – ...
CHALLENGING TIMES FOR CREATIVE LEADERS Manage by objectives Everyone must have a clear purpose and measurable targets If y...
CHALLENGING TIMES FOR CREATIVE LEADERS Develop your own talent Continually develop by training, coaching and encouraging s...
CHALLENGING TIMES FOR CREATIVE LEADERS Involve your team in decision making Utilise and cash in on your creative talent Do...
CHALLENGING TIMES FOR CREATIVE LEADERS Promote and reward success Refocus under performance
CHALLENGING TIMES FOR CREATIVE LEADERS Constantly monitor direction Immediately re-set and re-communicate in change
CHALLENGING TIMES FOR CREATIVE LEADERS 1. Clear Vision 2. Set clear objectives 3. Constantly develop your talent 4. Involv...
CHALLENGING TIMES FOR CREATIVE LEADERS Are you a Leader or a Manager? Managers have employees Leaders have followers
CHALLENGING TIMES FOR CREATIVE LEADERS The best prediction of your future is whatever you believe it will be. Alec McPhedr...
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Creative Leaders Skills Channel TV Session Business Link

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A copy of the Creative Leader slides from the Business Link West Midlands session held on Monday 22 February 10 from Alec McPhedran of Skills Channel TV.

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Transcript of "Creative Leaders Skills Channel TV Session Business Link"

  1. 1. CHALLENGING TIMES FOR CREATIVE LEADERS BUSINESS LINK WEST MIDLANDS ALEC MCPHEDRAN, SKILLS CHANNEL TV
  2. 2. CHALLENGING TIMES FOR CREATIVE LEADERS CHALLENGING TIMES FOR CREATIVE LEADERS Thoughts for moving forward
  3. 3. CHALLENGING TIMES FOR CREATIVE LEADERS CHALLENGING TIMES FOR CREATIVE LEADERS Thoughts for moving forward
  4. 4. CHALLENGING TIMES FOR CREATIVE LEADERS <ul><li>Session Road map </li></ul><ul><li>Clear Vision </li></ul><ul><li>2. Set clear objectives </li></ul><ul><li>3. Constantly develop your talent </li></ul><ul><li>4. Involve your team </li></ul><ul><li>5. Reward success </li></ul><ul><li>6. Monitor and set new direction </li></ul>
  5. 5. CHALLENGING TIMES FOR CREATIVE LEADERS Advertising budgets falling Contract values shrinking Up against ‘Bedroom Britain’ Keeping up with technology Platforms racing ahead (i.e. 3DTV) Competitors risking low costs
  6. 6. CHALLENGING TIMES FOR CREATIVE LEADERS Applying simple but practical ‘business type stuff’ in creative businesses
  7. 7. CHALLENGING TIMES FOR CREATIVE LEADERS Be clear of where you are going and who you are Tell your team In business speak – focus on the vision
  8. 8. CHALLENGING TIMES FOR CREATIVE LEADERS Manage by objectives Everyone must have a clear purpose and measurable targets If you are paying wages, what is THEIR return on your investment?
  9. 9. CHALLENGING TIMES FOR CREATIVE LEADERS Develop your own talent Continually develop by training, coaching and encouraging self development Push the talent, move out under performers
  10. 10. CHALLENGING TIMES FOR CREATIVE LEADERS Involve your team in decision making Utilise and cash in on your creative talent Don’t stiffle ideas – innovate
  11. 11. CHALLENGING TIMES FOR CREATIVE LEADERS Promote and reward success Refocus under performance
  12. 12. CHALLENGING TIMES FOR CREATIVE LEADERS Constantly monitor direction Immediately re-set and re-communicate in change
  13. 13. CHALLENGING TIMES FOR CREATIVE LEADERS 1. Clear Vision 2. Set clear objectives 3. Constantly develop your talent 4. Involve your team 5. Reward success 6. Monitor and set new direction
  14. 14. CHALLENGING TIMES FOR CREATIVE LEADERS Are you a Leader or a Manager? Managers have employees Leaders have followers
  15. 15. CHALLENGING TIMES FOR CREATIVE LEADERS The best prediction of your future is whatever you believe it will be. Alec McPhedran Skills Channel TV
  16. 16. [email_address]

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