Consumidores Sostenibles y Responsables
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Consumidores Sostenibles y Responsables

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Tema: Nueva perspectiva sobre consumidores sostenibles y responsables ...

Tema: Nueva perspectiva sobre consumidores sostenibles y responsables
Conferencista: Elisson Dias, Marketing Director de OI - LA (CRIDESA)

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  • And at O-I we’ve rethought our sustainability goals ….
  • comentarios
  • Arriba Nueva Cerveza Club Roja – SABMiller Alcopop Deco - Comercial ganó premio Centro Refresh – Director Chileno Abajo Ron San Miguel – flair tender Pilsener – tradición y patriotismo
  • Of course, a far better alternative at end-of-life is recycling. There are several factors to consider when trying to measure the beneficial impacts of recycling on the environmental impact of a package’s end-of-life life cycle stage. Glass is the only packaging material 100% recyclable. Its made with natural ingredients and can be recycled infinitely.
  • In addition to closed-loop recycling, materials like glass and aluminum can be repeatedly recycled without losing the integrity of the material over time, and throughout repeated recycling. This characteristic extends the usable lifetime of these materials.
  • Glass is the only package that can be reused in its original form, without requiring any additional manufacture or processing.
  • Each time a packaging material is reused it helps avoid the need to manufacture another bottle. Glass is the only packaging material that can be reused over and over – up to 30 times – while 30 uses of every other material requires additional manufacture and energy use. That’s a dramatic increase in carbon footprints for the same number of uses.
  • Now, going back to our iceberg, there is an even wider number of issues that should become a part of our dialogue when we talk about green packaging. These are factors that go far beyond the package life cycle and the carbon footprint. Some of these weightier issues include… PROCEED THROUGH THE NEXT 4 SLIDES IN RAPID PROGRESSION.
  • It’s clear to us at O-I that packaging sustainability’s re ach goes much deeper than the issue of weight. We hope that we have added a fresh and helpful perspective on the packaging weight issue. But let’s not forget that there are many other sustainability issues re verberating below the surface of the current packaging sustainability dialogue. And for that reason, we hope you will agree with us that… GO TO NEXT SLIDE 
  • From reduce, reuse, recycle… to the next stage of the sustainable packaging discussion… NEXT SLIDE
  • Café envase utilitario igual que el requeson
  • A GREENER GALÁPAGOS O-I’s partnership with a long-standing customer is helping maintain the famed flora and fauna in the Galápagos Islands, one of the world’s most important ecosystems. A joint recycling effort of O-I Ecuador and brewery Cervecería Nacional, a SABMiller subsidiary, solves a significant garbage accumulation problem on the islands. Since it launched in 2010, the program has generated more than 160 tonnes of recycled glass that O-I uses locally to produce new glass. The company has similar public-private partnerships in other locations worldwide and is studying how these recycling successes can more quickly move the company toward its sustainability goals.
  • Toxicity & Health – In its broadest and most genuine sense, sustainable packaging is about the impact packaging has on health – human health, animal health and the health of the planet Let’s take a closer look at this particular issue. NEXT SLIDE
  • Let’s take a closer look at this toxicity and health. NEXT SLIDE
  • Glass is impervious – It serves as a barrier to protect any external toxins from getting into the bottle to contaminate the contents, and it prevents any of the elements of the beverage from leaving the container. This barrier ultimately provides the highest level of preservation for the product.
  • A GREENER GALÁPAGOS O-I’s partnership with a long-standing customer is helping maintain the famed flora and fauna in the Galápagos Islands, one of the world’s most important ecosystems. A joint recycling effort of O-I Ecuador and brewery Cervecería Nacional, a SABMiller subsidiary, solves a significant garbage accumulation problem on the islands. Since it launched in 2010, the program has generated more than 160 tonnes of recycled glass that O-I uses locally to produce new glass. The company has similar public-private partnerships in other locations worldwide and is studying how these recycling successes can more quickly move the company toward its sustainability goals.

Transcript

  • 1. Glass is Life™A new perspective about sustainableand conscious consumersElisson DiasMarketing Director LAwww.o-i.com Owens-Illinois, Inc.
  • 2. O-I is the world’s leading maker of glass packaging A market leader in all regions in which we operate North America Latin America North America Latin America Europe Europe Asia Pacific Asia Pacific• $7.4 billion in net sales in 2011• 49,000+ customers in 86 countries• 24,000+ employees• 81 plants in 21 countries• Joint ventures in additional countries• 1,900+ worldwide patents• 13 official languages• World headquarters in the United States (Perrysburg, Ohio)
  • 3. Our product portfolio covers a range of categories across the globe• Glass packaging for beer, wine, spirits, food, specialties and non-alcoholic beverages• Glass packaging for the drug and chemical industries• Tableware, including stemware• 10,000+ products• 14 color groups representing 65 unique shades of glass• 600+ new product solutions introduced each year
  • 4. Changingconsumers’ behaviors
  • 5. Glass bottles and jars producers?
  • 6. brand builders?
  • 7. With whom? How?
  • 8. Taste Health SustainabilityGlass in our customers’ and consumers’ voices Quality Versatility Transparency
  • 9. Sustainability for the consumers’ taste…
  • 10. Widespread sustainable consumerism perspective based on consumer behaviors
  • 11. What those ideas have in common
  • 12. Céline CousteauJaques Cousteau`s grandaughterEnvironmentalist and Ocean ActivistGlass lover!!
  • 13. A greener GalápagosA joint recycling effortof O-I Ecuador andbrewery CerveceríaNacional - SAB Miller-,solves a significantgarbage accumulationproblem on the islands.More than 160 tonnes ofrecycled glass that O-Iuses locally to producenew glass bottles.
  • 14. Mechanical Cow ProjectMore than 100.000breakfasts for low incomekids of Monte Sinai.transition package is usedfor flavored soy milk.
  • 15. 155.978 Facebook followers11.087 Twitter followers
  • 16. Want to join us? Visit:GlassIsLife.com