The document discusses the 3 Rs - Recruitment, Relationships, and Retention - for Denmark Technical College. It provides objectives and strategies around identifying the student population, developing recruitment and retention plans, and creating student-focused activities. Specific tactics mentioned for recruitment include promoting the benefits of degrees from DTC, timelines for completion, and potential recruitment locations. Building relationships is discussed in terms of communication, technology use, advising, and making personal connections. Retention strategies involve celebrating student successes, networking, and developing a plan for the future of DTC.
1. THE 3 RS FOR DENMARK TECHNICAL
COLLEGE
Presented by:
Gregory A. McCord, Ed.S
August 4, 2010
2. A good caterpillar only wants to be
a better caterpillar.
Never a butterfly!
RLE
3. PROGRAM OBJECTIVES
Identify student population at DTC
Develop strategies for recruitment and retention
Model a mentoring plan
Create student focus activities that foster continued
student successes
4. RECRUITMENT
Know your product- what does DTC offer, what
degrees, certificates, etc.
How can a degree help a person get a better quality
of life?
Recent surveys show on average, a person with
some type of post-secondary education will earn up
to $500,000 more in a lifetime than a person with
only a high school diploma (Gallup, 2008).
5. RECRUITMENT
Why a degree from DTC?
What is the time frame or average time for
completion of a degree from DTC?
6. RECRUITMENT
Where can you recruit?
Mall, stores, churches, restaurants, salons, schools
and not just high schools but middle schools as
well, know what an IGP is and how it can help with
the recruitment process?
7. RELATIONSHIPS
How do you foster a good and solid relationship
with students today?
What type of wrap-a-round services does DTC offer
and who is eligible to receive them?
What is needed or in most cases required to be an
effective communicator with students today?
Where are you in the use of technology?
How much do you share about your personal
experiences in life, when do you draw the line?
What are your plans for each individual student
before, during and after your class has been
completed?
What separates you from other instructors?
Next
8. Use class technology (especially wikis and blogs)
to support collaboration and sharing.
9. RETENTION
How will DTC keep good students?
How does DTC celebrate success of students?
What networking circles include DTC, its’ staff, and
students?
What is the plan of marketability for DTC?
Where does DTC go from this point forward?
Know your product- what does DTC offer, what degrees, certificates, etc. The best and only way you can recruit students is to know your product, # of students, degrees, certificates, # of males–v-females, student: teacher ratio, campus life, etc.. .How can a degree help a person get a better quality of life?I constantly remind myself and others that a 4 yr degree does not guarantee financial success however….Some post secondary skill, training and education is neededRecent surveys show on average, a person with some type of post-secondary education will earn up to $500,000 more in a lifetime than a person with only a high school diploma (Gallup, 2008).
Why a degree from DTC?This seems like a basic question, but how many can answer this question convincingly? Remember the real reason for recruitment is what? Job SecurityWhat is the time frame or average time for completion of a degree from DTC?How long does it really take ?Can it be shorter, longer, etc…Again, these are simple yet important questions
How do you foster a good and solid relationship with students today? What type of wrap-a-round services does DTC offer and who is eligible to receive them?Students want to know that you care or at least care to careThe type of student that you are looking for will come with extras.That’s not a bad thing; you want to reach the unreachable and take them to the next level.What is needed or in most cases required to be an effective communicator with students today?Patience and good listening skillsToday’s student is speaking to be heard differently than what most educators are accustomed.Style of dress, musical selection, movies, sports, and books are great ways to tie in studentsDon’t be fooled though into ever thinking that you belong, You Don’t!Where are you in the use of technology?Use class technology (especially wikis and blogs) to support collaboration and sharing.Skype (video conferencing)How much do you share about your personal experiences in life, when do you draw the line?Too often educators miss out on connecting with kids with real life stories. Average educator has been through enough that they can offer wisdom and knowledge that will help others.What are your plans for each individual student before, during and after your class has been completed?What separates you from other instructors?
Is there a connection with students via a social network medium, such as: Twitter, Facebook, Wikis, and Blogs?Blogging has emerged among a variety of web-based instructional possibilities as a leader, in part because it allows students the ability to interact in a more public venue, sharing their thoughts, ideas, interpretations, hopes, and fears with anyone willing to spend time looking on the internet (Martindale & Wiley, 2005).
How will DTC keep good students?Monitor student progressMentoring programsFlex-schedule with classes; paymentOnline course availability (or a blend)Extended office hoursHow does DTC celebrate success of students?NewslettersNews mediaBill boardInteractive mailSocial networking sitesEveryone want to be acknowledged, whether they admit it or not. Everyone appreciates being appreciated.What networking circles include DTC, its’ staff, and students? I call this name dropping. Who you know and who knows you are totally different. Who know DTC? How can DTC benefit its students from each base?What is the plan of marketability for DTC?Again , returning to the importance of process; same vocabulary, same similar ideas, Focus and tunnel vision of 5 key valuesWhere does DTC go from this point forward?What is the vision of the school?The leader? The staff?Are they aligned one with another or is this a good time to begin alignment?