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Tetley Tea             Entice tea drinking in a coffee crazed world.Double-page magazine   How can Tetley gain new audienc...
Recharge your batteries.                                                                                                  ...
Toyota CamryBillboard
Combining creativity with FacebookA competition where facebook users design their ‘ultimate’ pairof jeans and use social n...
New Balance‘Dedicated to Comfort’Single-page Magazine
My biggest talent is my curiosity.
Getting people to love their jeans again                   Indigo RevolutionStrategy for an exclusive Just Jeans organic d...
Volvo                 Communicating safety without wordsHalf-page newspaper   Of all the reasons to buy a Volvo, you’ve   ...
Last Minute.com‘Do More Good Stuff’Viral Campaign and ‘Dare Island’ PR Event
Kathmandu“Live the Dream”Promotional Postcards
Advance Pet FoodWeight Management Range - Product LaunchMetrolite
AT                                                BE                                           BU E                       ...
Campaign Folio
Campaign Folio
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Campaign Folio

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A collection of advertising concepts, creative roughs and strategy plans from my work at RMIT University.

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Transcript of "Campaign Folio "

  1. 1. Tetley Tea Entice tea drinking in a coffee crazed world.Double-page magazine How can Tetley gain new audiences when tea drinking is considered old fashioned?
  2. 2. Recharge your batteries. Shelf Talker READY Magazine FPC SET Sample of creative execution for FPC print advertisment to feature in magazines during the initial campaign launch. Shelf Talker (Shelf Wobbler) SOY! The idea is based around eating healthy in the morning and achieve a positive feeling from eating right with Vitasoy. The idea will feature the outline of two tetra-brik packages of Vitasoy to appear like two batteries. Floor Sticker This idea will follow through into the launch of the competition Vitasoy Original Soymilk Alannah McColl S3280819 reVITAlise campaign which is all about “positive products” and revitalizing your self. yourself with By having Vitasoy Original Soymilk with your breakfast each morning, you are getting all the vital nutrients you need to energise your body in mind leaving you feeling recharged and revitalised. VITASOY visit www.vitasoy.com.au for more details Floor Sticker Vitasoy Introducing soy milk to a busy mum’s shopping; informingVitasoy Original Soymilk Alannah McColl S3280819 themVitasoy the Soymilk of Original health benefits of soyS3280819 dairy alternative. Alannah McColl as a Shopalite Vitasoy Original Soymilk Alannah McColl S3280819
  3. 3. Toyota CamryBillboard
  4. 4. Combining creativity with FacebookA competition where facebook users design their ‘ultimate’ pairof jeans and use social networks to gain support and share theircreativity. Three winners with the most “likes” will be grantedtheir fantasy denim wish by the Levi’s Jean Genie.
  5. 5. New Balance‘Dedicated to Comfort’Single-page Magazine
  6. 6. My biggest talent is my curiosity.
  7. 7. Getting people to love their jeans again Indigo RevolutionStrategy for an exclusive Just Jeans organic denim brand Window display posterwith an ethical philosophy. Photograph: Emilio Morenatti
  8. 8. Volvo Communicating safety without wordsHalf-page newspaper Of all the reasons to buy a Volvo, you’ve probably given birth to a few yourself.
  9. 9. Last Minute.com‘Do More Good Stuff’Viral Campaign and ‘Dare Island’ PR Event
  10. 10. Kathmandu“Live the Dream”Promotional Postcards
  11. 11. Advance Pet FoodWeight Management Range - Product LaunchMetrolite
  12. 12. AT BE BU E E TH LGAdvance Pet FoodWeight Management Range - Product LaunchPet Store Installation
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