How effective is the combination of your mainPresentation Transcript
How effective is the combination of your main product and ancillary texts?
How new films are Marketed
Film promotion is the practise of promotion specifically in the film industry.
As with all business it is an important part of any release because of the inherent high financial risk; film studios will invest in expensive marketing campaigns and marketing budgets tend to equal anywhere between half or three times the production budget.
If they money isn’t spent to market a film well then this could mean little publicity for the film resulting in an incredible loss by the film company if people have not paid to see or buy the film or any of the merchandise with the film.
Trailers are a mainstay of film promotion, because they are delivered directly to movie-goers. They screen in cinemas before movie showings.
Free standing life size cut outs of characters in the film.
And more recently 3D displays for the film some of which can produce sound.
Creation of standalone studio-sponsored per-film websites.
Viral marketing: free distribution of trailers on movie-oriented websites and video user-generated-content websites, and rapid dissemination of links to this content by email and blogs.
Includes alleged leakage of supposed "rushes" and "early trailers" of film scenes.
Advertising on google and social networking sites such as facebook.
Television and radio:
Hollywood movie distributors spend about $4 billion a year to buy paid advertising (30-second Television adverts, newspaper ads, etc.) and over half that total is placed on broadcast and cable TV, which are the main vehicles for advertising movies to audiences.
TV is effective because it is an audio-visual medium – like film – and can deliver a vast audience quickly, which is crucial because films typically don’t stay in the cinema for more than 4–6 weeks.
Product placement: paid active or passive insertion (as on-set posters, and action figures) of film brand in drama or sitcom shows, or as passing mentions in dialogue.
Extended placement: full episodes of television talk shows, entertainment news programs, or network news programs, devoted to compensated exposure of the film, stars, clips, director, etc. In the UK new films are extensively covered by the Saturday and Sunday morning programmes on channel four (T4) where they often interview the cast and director of the film and will visit the red carpet at the London premier and show clips and behind the scenes footage for that film. However they will only cover the big blockbusters such as, Harry Potter, James Bond and the Disney Pixar films.
Paid advertisement in newspapers, magazines, and inserts in books.
Cross-promotion of original book or novelization, including special printings, or new cover jackets ("Now a major motion picture.") For example: Harry Potter and the Twilight saga.
Post cards in cinemas.
Promotional magazines and booklets.
Selling the film posters and versions of the posters with the films characters on it in record stores, cinemas and newsagents have become a popular form of merchandising/advertising.
Any and all merchandise as well as the usual, books, stationary.
Also the selling of the movie soundtrack.
Film actors, directors, and producers appear for television, radio, and print media interviews, sometimes showing a clip from the film or an outtake. Interviews are conducted in person or remotely. During film production, these can take place on set . After film release, key personnel make appearances in major market cities, or participate remotely via "satellite" or telephone.
The three ways in which ours was marketed
The first way in which we marketed our film was the making of a teaser trailer. A teaser trailer is a short trailer about 30-60 seconds long that is released long in advanced of the release of this film sometimes it contains footage not included in the film itself and can sometimes be released over a year in advanced.
Our teaser trailer was for internet and cinema release like other teaser trailers and could perhaps have been released on the films website which would have given the viewer access to more information about the film.
As we did not make a website for our film we instead put it on youtube and publicised the trailer this way and obviously we did not put the trailer in the cinemas.
The other way in which we marketed it was by making a film poster.
The poster contained a striking image that was relevant to the film.
The title of the film
An age certificate
All the element is the poster link and fit together well to show that there is a new horror/thriller film coming out soon.
We also made a magazine front cover for a film magazine.
This advertised an article about the new film and had a picture of the actress on the front.
By using a magazine interview/ article to advertise it allows the viewer to get closer to the actors and hear about the film.
How they worked together
All three pieces of work fit together well.
They all advertise the same film.
And contain the same actress. However we see her in character in the trailer and film trailer but we see the actress as herself on the cover of the magazine.
They all show the title of the film on the product and the trailer and the poster use the same font for the title.
It is hard to fit all three pieces when they are each through a different medium.
How it was similar to the marketing of real films
We used three similar methods of marketing that are used to the marketing of real films.
They followed the conventions of the three methods and are the three most effective ways of marketing a new film.
How it was different to the marketing of real films
It is different from typical film marketing as we were not going to actually release them, did not have the budget or high tech equipment or time scale.