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I looked at existing film trailers on Youtube to look at the conventions of film trailers and looked at what I thought made them effective.
I watched them several times first, I then used the grab programme for Apple Macs and used this to capture a picture of the shot in the trailer, I did this for every new shot and then put them in to a story board using comic life.
This then allowed me to analyse the trailer shot by shot, this then allowed me to break the trailer down and take in to consideration the music and effects used. I was able to see what were the most used and most effective aspects of trailers and to incorporate them in to my trailer.
I am required to put any research and planning I have done on to my blog. In order to do this I put each page of the story board on to a slide using power point and l loaded the slide on to the internet site ‘Slide share’ I was then able to post the link on to my blog and my slide share analysis appeared on my blog.
I also used youtube to embed an existing trailer on to my blog and where I then analysed in.
I first looked at trailers in general not focusing on a specific genre.
We then decided on the horror genre and that then allowed me to research a more specific trailer which I did as before by embedding a trailer from you tube and then analysing it straight on to Blogger.
Once we knew which genre we wanted to follow I then looked at the codes and conventions of a horror film.
I did internet research, I looked on the IMDB (internet move data base) website and listed a number of horror/thriller films.
I looked at the trailer for ‘Halloween’ and ‘Nightmare on Elm Street’ in more depth.
As we were also required to make two ancillary products to accompany the teaser trailer I also did some research on film posters and film magazine front covers as these were the two products that I identified we were going to do from our chosen brief.
In order to get a better idea of the conventions of film posters and magazine front covers I followed the same format as I did for the trailer.
I looked at film posters in general looking at ones for the films ‘New Moon’ and ‘The Boat that Rocked.’
I looked at general conventions of posters and what they included. In order to do this I simply loaded a picture from the internet and put it on my blog, analysing it on there.
Once I had then identified the conventions of a film poster I then looked at more specific horror films and what they used and the characters they showed on their posters.
As well as looking at posters I thought worked well for horror films, (Halloween and Friday the 13 th which were quite similar) I looked at a film poster which I thought didn’t work very well which was the poster for the original of the film ‘The Omen.’
I then looked at some magazine covers for the film magazine ‘Total Film’ I analysed the cover looking specifically at conventions and used my blog and pictures from the internet to do this.
What I learnt from this task in particular was that as these film magazines go on general sale they don’t tend to put pictures from horror films on the front as the images may be inappropriate for supermarket shelves where they can be seen by children and may cause offence. In this case a picture of the main actor/actors are taken when they are out of character. We took this in to great consideration when planning and designing our magazine front cover.
Tester scene and getting to know the programme Final Cut express
As we had no previous experience using final cut express we did a tester chase scene that would be similar to the on we were going to do at the beginning of our film trailer.
This allowed us to use the camera which we had used before however we had to re-familiarise ourselves with how to work it. We tried different ideas and shots and also looked at a possible location for our final piece.
We then went back to the programme final cut express and learnt how to use it by editing this piece of footage in to an effective chase sequence.
We looked at putting the footage in to an appropriate order, cutting the shots, slowing them down or speeding them up, adding effects and music and also looking at adding some titles and text to the trailer.
As it was a horror film all the locations used need to e appropriate and give the right effect and create the right atmosphere for the genre as it is very specific. If a wrong location was used it would stand out a lot and this would look very amateur.
In order to avoid this we took some stand in actors with us and looked for some good locations asking the actors to stand where we saw the action parts of the trailer happening. This allowed us to build a good idea of where we were going to film and how easy it was to access with the equipment and whether there was artificial lighting which played a large part in the time of day we then ended up filming it in as we were loosing the light fast in the evening due to the time of year it was shot in.
We used a digital camera to take the images and I then loaded them on to photobucket which turned them in to a slide show I could post on to my blog.
The main programme that I used during this course was final cut express. The only previous experience I had with this programme was from the making of the tester scene. However there would be a lot more footage in my trailer and I would need to make the editing a lot more concise. There would also be music and effects that I needed to add to it to make it more like an existing trailer.
The first thing we did was load the footage from the camera on to the Mac, actually using the programme.
This was useful as all the shots were separated and we were able to look at them and compare them to see which would be used in the final trailer and which ones were no good. We found that quite a few of the shots were too dark and so we had to discard them.
We then picked out the shots and put them in a rough order on to the time line using final cut express and edited the length of them so we had them cut roughly to where we wanted them to start and end.
Once we had this rough idea we were then able to cut it right down to a minute as our rough cut was much too long for a teaser trailer.
After it was the right length we added some titles and text and then used the different transitions and effects.
The trailer was put on to you tube and the link was poster on to my blog.
The videos were uploaded and displayed together They were the dragged and dropped on to the timeline To edit they were dropped in to this window and the ‘In’ (I) and ‘out’ (O) keys were used when the film was playing in order to cut it It could also be cut and reduced using the tools down the side And the video on the time line was played in this window The sound effects and music was imported from the computer to the programme
For the music in the trailer we used the programme garage band this had a wide range or music and sound effects that, when selected were put on to a time line and exported to itunes where we were they could then be loaded on to final cut express and dragged on to the time line. We were also able to cut and add fades and transitions to the music and sound effects.
For the poster we used Photoshop, I have been required to use Photoshop for coursework before and so I could use Photoshop immediately without needing to re-familiarise myself with the programme.
We first selected the image we wanted to use and manipulated it to make it appropriate for the poster. We darkened the image as a whole and then blackened the edges.
We then put the outline of jigsaw pieces over the top.
We found a title font that we used in trailer and put the title in it, against the black it didn’t stand out well so we out an inner glow to it and a heavy stroke which really made it stand out.
We then scanned in some cuttings from facial features and put them over where the picture.
This fits in with the title.
The tag line also fits with the title and picture.
The poster was then put on to Blogger.
Inner glow and stroke to make the title stand out from the background Stroke used The picture has been edited, it has been changed to black and white using Photoshop. The picture has been darkened around the edge so we can only see the face The cheek has Been lightened As it makes the Right eye stand out Jigsaw pieces over The face and have Been rubbed out over The features
The magazine front cover was also designed on Photoshop.
We used the mast head from an existing magazine and used a similar font style to that of the ‘Total film’ title.
We followed a specific colour scheme of red, white, black and gold.
The model is the actress from the film and the clothes she is wearing follows the colour scheme.
We have chosen well known films to display on the front cover.
The main title displays the ‘Jigsaw’ film title.
Stroke used around the text. Stroke around the text Circle around the article title to make it stand out Drop shadow below the main title to make it stand out Recognised magazine, brand confidence as part of the title us hidden behind the text. Follows a definite colour scheme Offer in a separate box that contains all the details and separates it from the film stories. Free in large bold text Actress looking at camera, direct mode of address Text in the same font but different sizes. Taglines to the story