Social Media for Entrepreneurs by Amber Mac

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In this presentation, bestselling social media author Amber Mac shares her insights growing up in an entrepreneurial family and her 7 steps to digital branding and community-building success.

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Social Media for Entrepreneurs by Amber Mac

  1. 1. Friday, July 27, 2012
  2. 2. Circa - 1970s PET - 1970s Width 16 1/2” Weight 44 Pounds Original computer, the PET, had 8K internal memory.Friday, July 27, 2012
  3. 3. Circa - 1970s Amber Dawn MacArthur Born: Charlottetown, PEI Wikipedia lists my birthday year as 1976 (not quite right!).Friday, July 27, 2012
  4. 4. Circa - 1970s Amber Dawn MacArthur Born: Charlottetown, PEI Wikipedia lists my birthday year as 1976 (not quite right!).Friday, July 27, 2012
  5. 5. Circa - 1970s Amber Dawn MacArthur Born: Charlottetown, PEI Wikipedia lists my birthday year as 1976 (not quite right!).Friday, July 27, 2012
  6. 6. The Past - Circa 1986 First “Brick” sold for $3995, that’s equal to $19,300 todayFriday, July 27, 2012
  7. 7. Circa 1981 Dunstaffnage Elementary School “We have been broke, but we’ve never been poor.” My DadFriday, July 27, 2012
  8. 8. Circa 1981 Dunstaffnage Elementary School “We have been broke, but we’ve never been poor.” My DadFriday, July 27, 2012
  9. 9. Circa 1981 Dunstaffnage Elementary School “We have been broke, but we’ve never been poor.” My DadFriday, July 27, 2012
  10. 10. Circa 1981 Dunstaffnage Elementary School “We have been broke, but we’ve never been poor.” My DadFriday, July 27, 2012
  11. 11. Circa 1990’s In 1997, sixdegrees.com launches one of first social networks.Friday, July 27, 2012
  12. 12. Circa 1990’s In 1997, sixdegrees.com launches one of first social networks.Friday, July 27, 2012
  13. 13. Circa 1999-2005 Marissa Mayer started at Google in 1999 as employee #20.Friday, July 27, 2012
  14. 14. Circa 1999-2005 Marissa Mayer started at Google in 1999 as employee #20.Friday, July 27, 2012
  15. 15. Circa 1999-2005 Marissa Mayer started at Google in 1999 as employee #20.Friday, July 27, 2012
  16. 16. Circa 1999-2005 Marissa Mayer started at Google in 1999 as employee #20.Friday, July 27, 2012
  17. 17. Today - 2012 The NEW iPad Weight 1.3 pounds 69% use in bedroom 42% use in kitchen 20% (of men) use in bathroom 21% of iPad users use the Apple tablet for business - Gigaom.Friday, July 27, 2012
  18. 18. 7 Steps to SuccessFriday, July 27, 2012
  19. 19. 1. Be Out Front Blendtec sales increased 500% in first six months of campaign.Friday, July 27, 2012
  20. 20. 1. Be Out Front Blendtec sales increased 500% in first six months of campaign.Friday, July 27, 2012
  21. 21. 1. Advice from a Social CEO Adapt to social media trends, but be prepared to pivot.Friday, July 27, 2012
  22. 22. 1. Advice from a Social CEO Adapt to social media trends, but be prepared to pivot.Friday, July 27, 2012
  23. 23. 2. Timing is Everything Bad Timing There is no more news cycle, just a 24-7 stream of info.Friday, July 27, 2012
  24. 24. 2. Timing is Everything Bad Timing There is no more news cycle, just a 24-7 stream of info.Friday, July 27, 2012
  25. 25. 2. Timing is Everything Bad Timing There is no more news cycle, just a 24-7 stream of info.Friday, July 27, 2012
  26. 26. 2. Timing is Everything Bad Timing There is no more news cycle, just a 24-7 stream of info.Friday, July 27, 2012
  27. 27. 2. Timing is Everything Good Timing #gettingslizzard turns into a Twitter fundraiserFriday, July 27, 2012
  28. 28. 2. Timing is Everything Good Timing #gettingslizzard turns into a Twitter fundraiserFriday, July 27, 2012
  29. 29. 2. Timing is Everything Good Timing #gettingslizzard turns into a Twitter fundraiserFriday, July 27, 2012
  30. 30. 2. Timing is Everything Good Timing #gettingslizzard turns into a Twitter fundraiserFriday, July 27, 2012
  31. 31. 2. Timing is Everything Good Timing #gettingslizzard turns into a Twitter fundraiserFriday, July 27, 2012
  32. 32. 2. Timing is Everything Good Timing #gettingslizzard turns into a Twitter fundraiserFriday, July 27, 2012
  33. 33. 3. Social media for social good Chipotle Cultivate Foundation Responsibility fuels outperformance because it is risk management - ecopreneurist.comFriday, July 27, 2012
  34. 34. 3. Social media for social good Chipotle Cultivate Foundation Responsibility fuels outperformance because it is risk management - ecopreneurist.comFriday, July 27, 2012
  35. 35. 4. Choose the Right Tools “Fancy Hands is a fancy way to outsource”Friday, July 27, 2012
  36. 36. 4. Choose the Right Tools “Fancy Hands is a fancy way to outsource”Friday, July 27, 2012
  37. 37. Tools: SOCIAL NETWORKING What’s Now - Facebook Tactics FB engagement rates Thurs/Fri 18% higher - buddymedia.comFriday, July 27, 2012
  38. 38. Tools: SOCIAL NETWORKING What’s Now - Facebook Tactics FB engagement rates Thurs/Fri 18% higher - buddymedia.comFriday, July 27, 2012
  39. 39. Tools: SOCIAL NETWORKING What’s Now - Facebook Tactics 1. Fill blank box FB engagement rates Thurs/Fri 18% higher - buddymedia.comFriday, July 27, 2012
  40. 40. Tools: SOCIAL NETWORKING What’s Now - Facebook Tactics 1. Fill blank box 2. Use photos/videos FB engagement rates Thurs/Fri 18% higher - buddymedia.comFriday, July 27, 2012
  41. 41. Tools: SOCIAL NETWORKING What’s Now - Facebook Tactics 1. Fill blank box 2. Use photos/videos 3. Make a calendar FB engagement rates Thurs/Fri 18% higher - buddymedia.comFriday, July 27, 2012
  42. 42. Tools: TWITTER Twitter - 465M accounts (2012) 8am-7pm tweets receive 30% higher engagement - buddymedia.comFriday, July 27, 2012
  43. 43. Tools: TWITTER Twitter - 465M accounts (2012) Tell your story Foll ow your competition Con nect with influencers Be a thought leader Help others, often 8am-7pm tweets receive 30% higher engagement - buddymedia.comFriday, July 27, 2012
  44. 44. Tools: WEBSITE Your Homebase on the Web For many, your online reputation starts on your site.Friday, July 27, 2012
  45. 45. 5. Listen Well BBC reports UBG cost airline $180M in lost revenue.Friday, July 27, 2012
  46. 46. 5. Listen Well BBC reports UBG cost airline $180M in lost revenue.Friday, July 27, 2012
  47. 47. 6. Have Fun Build your social loyalty from the inside out.Friday, July 27, 2012
  48. 48. 6. Have Fun Build your social loyalty from the inside out.Friday, July 27, 2012
  49. 49. 6. Have Fun Build your social loyalty from the inside out.Friday, July 27, 2012
  50. 50. 7. Watch TrendsFriday, July 27, 2012
  51. 51. Gamification The Email Game Social gaming revenue to reach $6.2B in 2012 - VatorNewsFriday, July 27, 2012
  52. 52. Gamification The Email Game Social gaming revenue to reach $6.2B in 2012 - VatorNewsFriday, July 27, 2012
  53. 53. Virtual Scrapboards Pinning Your Favourite Things Pinterest is third most popular social network (17.8M users Feb 2012) 50% of Pinterest users are parents - bizjournals.comFriday, July 27, 2012
  54. 54. Virtual Scrapboards Pinning Your Favourite Things Pinterest is third most popular social network (17.8M users Feb 2012) 50% of Pinterest users are parents - bizjournals.comFriday, July 27, 2012
  55. 55. Virtual Scrapboards Pinning Your Favourite Things Pinterest is third most popular social network (17.8M users Feb 2012) 50% of Pinterest users are parents - bizjournals.comFriday, July 27, 2012
  56. 56. Pinterest Pinterest for “Pinternal” CommunicationsFriday, July 27, 2012
  57. 57. Facial Recognition SceneTap Facial recognition reveals real-time people traffic.Friday, July 27, 2012
  58. 58. Facial Recognition SceneTap Facial recognition reveals real-time people traffic.Friday, July 27, 2012
  59. 59. Smart(er) Networking CardMunch & Yammer Text "Regular users at LG estimate Yammer saves them approximately three hours per week by getting quicker answers, developing solutions faster, and more effectively connecting with colleagues." Laurence Smith, VP of Global Learning and Development, LG ElectronicsFriday, July 27, 2012
  60. 60. Crowdfunding 99% Invisible - changing public radio funding $2.8B will be raised using crowdfunding in 2012 - MassolutionFriday, July 27, 2012
  61. 61. Crowdfunding 99% Invisible - changing public radio funding $2.8B will be raised using crowdfunding in 2012 - MassolutionFriday, July 27, 2012
  62. 62. Smart Appliances Samsung Touch Window The social experience will be in everything we touch.Friday, July 27, 2012
  63. 63. Smart Appliances Samsung Touch Window The social experience will be in everything we touch.Friday, July 27, 2012
  64. 64. SAY HELLO TO THE NEXT GEN OF ENTREPRENEURS...CAN WE KEEP UP?Friday, July 27, 2012
  65. 65. SAY HELLO TO THE NEXT GEN OF ENTREPRENEURS...CAN WE KEEP UP?Friday, July 27, 2012
  66. 66. SAY HELLO TO THE NEXT GEN OF ENTREPRENEURS...CAN WE KEEP UP?Friday, July 27, 2012
  67. 67. QUESTIONS? amber@mgimedia.ca twitter.com/ambermac MY BOOK: Power Friending (Amazon.ca) powerfriending.comFriday, July 27, 2012

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