Social Media for Entrepreneurs by Amber Mac
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Social Media for Entrepreneurs by Amber Mac

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In this presentation, bestselling social media author Amber Mac shares her insights growing up in an entrepreneurial family and her 7 steps to digital branding and community-building success.

In this presentation, bestselling social media author Amber Mac shares her insights growing up in an entrepreneurial family and her 7 steps to digital branding and community-building success.

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    Social Media for Entrepreneurs by Amber Mac Social Media for Entrepreneurs by Amber Mac Presentation Transcript

    • Friday, July 27, 2012
    • Circa - 1970s PET - 1970s Width 16 1/2” Weight 44 Pounds Original computer, the PET, had 8K internal memory.Friday, July 27, 2012
    • Circa - 1970s Amber Dawn MacArthur Born: Charlottetown, PEI Wikipedia lists my birthday year as 1976 (not quite right!).Friday, July 27, 2012
    • Circa - 1970s Amber Dawn MacArthur Born: Charlottetown, PEI Wikipedia lists my birthday year as 1976 (not quite right!).Friday, July 27, 2012
    • Circa - 1970s Amber Dawn MacArthur Born: Charlottetown, PEI Wikipedia lists my birthday year as 1976 (not quite right!).Friday, July 27, 2012
    • The Past - Circa 1986 First “Brick” sold for $3995, that’s equal to $19,300 todayFriday, July 27, 2012
    • Circa 1981 Dunstaffnage Elementary School “We have been broke, but we’ve never been poor.” My DadFriday, July 27, 2012
    • Circa 1981 Dunstaffnage Elementary School “We have been broke, but we’ve never been poor.” My DadFriday, July 27, 2012
    • Circa 1981 Dunstaffnage Elementary School “We have been broke, but we’ve never been poor.” My DadFriday, July 27, 2012
    • Circa 1981 Dunstaffnage Elementary School “We have been broke, but we’ve never been poor.” My DadFriday, July 27, 2012
    • Circa 1990’s In 1997, sixdegrees.com launches one of first social networks.Friday, July 27, 2012
    • Circa 1990’s In 1997, sixdegrees.com launches one of first social networks.Friday, July 27, 2012
    • Circa 1999-2005 Marissa Mayer started at Google in 1999 as employee #20.Friday, July 27, 2012
    • Circa 1999-2005 Marissa Mayer started at Google in 1999 as employee #20.Friday, July 27, 2012
    • Circa 1999-2005 Marissa Mayer started at Google in 1999 as employee #20.Friday, July 27, 2012
    • Circa 1999-2005 Marissa Mayer started at Google in 1999 as employee #20.Friday, July 27, 2012
    • Today - 2012 The NEW iPad Weight 1.3 pounds 69% use in bedroom 42% use in kitchen 20% (of men) use in bathroom 21% of iPad users use the Apple tablet for business - Gigaom.Friday, July 27, 2012
    • 7 Steps to SuccessFriday, July 27, 2012
    • 1. Be Out Front Blendtec sales increased 500% in first six months of campaign.Friday, July 27, 2012
    • 1. Be Out Front Blendtec sales increased 500% in first six months of campaign.Friday, July 27, 2012
    • 1. Advice from a Social CEO Adapt to social media trends, but be prepared to pivot.Friday, July 27, 2012
    • 1. Advice from a Social CEO Adapt to social media trends, but be prepared to pivot.Friday, July 27, 2012
    • 2. Timing is Everything Bad Timing There is no more news cycle, just a 24-7 stream of info.Friday, July 27, 2012
    • 2. Timing is Everything Bad Timing There is no more news cycle, just a 24-7 stream of info.Friday, July 27, 2012
    • 2. Timing is Everything Bad Timing There is no more news cycle, just a 24-7 stream of info.Friday, July 27, 2012
    • 2. Timing is Everything Bad Timing There is no more news cycle, just a 24-7 stream of info.Friday, July 27, 2012
    • 2. Timing is Everything Good Timing #gettingslizzard turns into a Twitter fundraiserFriday, July 27, 2012
    • 2. Timing is Everything Good Timing #gettingslizzard turns into a Twitter fundraiserFriday, July 27, 2012
    • 2. Timing is Everything Good Timing #gettingslizzard turns into a Twitter fundraiserFriday, July 27, 2012
    • 2. Timing is Everything Good Timing #gettingslizzard turns into a Twitter fundraiserFriday, July 27, 2012
    • 2. Timing is Everything Good Timing #gettingslizzard turns into a Twitter fundraiserFriday, July 27, 2012
    • 2. Timing is Everything Good Timing #gettingslizzard turns into a Twitter fundraiserFriday, July 27, 2012
    • 3. Social media for social good Chipotle Cultivate Foundation Responsibility fuels outperformance because it is risk management - ecopreneurist.comFriday, July 27, 2012
    • 3. Social media for social good Chipotle Cultivate Foundation Responsibility fuels outperformance because it is risk management - ecopreneurist.comFriday, July 27, 2012
    • 4. Choose the Right Tools “Fancy Hands is a fancy way to outsource”Friday, July 27, 2012
    • 4. Choose the Right Tools “Fancy Hands is a fancy way to outsource”Friday, July 27, 2012
    • Tools: SOCIAL NETWORKING What’s Now - Facebook Tactics FB engagement rates Thurs/Fri 18% higher - buddymedia.comFriday, July 27, 2012
    • Tools: SOCIAL NETWORKING What’s Now - Facebook Tactics FB engagement rates Thurs/Fri 18% higher - buddymedia.comFriday, July 27, 2012
    • Tools: SOCIAL NETWORKING What’s Now - Facebook Tactics 1. Fill blank box FB engagement rates Thurs/Fri 18% higher - buddymedia.comFriday, July 27, 2012
    • Tools: SOCIAL NETWORKING What’s Now - Facebook Tactics 1. Fill blank box 2. Use photos/videos FB engagement rates Thurs/Fri 18% higher - buddymedia.comFriday, July 27, 2012
    • Tools: SOCIAL NETWORKING What’s Now - Facebook Tactics 1. Fill blank box 2. Use photos/videos 3. Make a calendar FB engagement rates Thurs/Fri 18% higher - buddymedia.comFriday, July 27, 2012
    • Tools: TWITTER Twitter - 465M accounts (2012) 8am-7pm tweets receive 30% higher engagement - buddymedia.comFriday, July 27, 2012
    • Tools: TWITTER Twitter - 465M accounts (2012) Tell your story Foll ow your competition Con nect with influencers Be a thought leader Help others, often 8am-7pm tweets receive 30% higher engagement - buddymedia.comFriday, July 27, 2012
    • Tools: WEBSITE Your Homebase on the Web For many, your online reputation starts on your site.Friday, July 27, 2012
    • 5. Listen Well BBC reports UBG cost airline $180M in lost revenue.Friday, July 27, 2012
    • 5. Listen Well BBC reports UBG cost airline $180M in lost revenue.Friday, July 27, 2012
    • 6. Have Fun Build your social loyalty from the inside out.Friday, July 27, 2012
    • 6. Have Fun Build your social loyalty from the inside out.Friday, July 27, 2012
    • 6. Have Fun Build your social loyalty from the inside out.Friday, July 27, 2012
    • 7. Watch TrendsFriday, July 27, 2012
    • Gamification The Email Game Social gaming revenue to reach $6.2B in 2012 - VatorNewsFriday, July 27, 2012
    • Gamification The Email Game Social gaming revenue to reach $6.2B in 2012 - VatorNewsFriday, July 27, 2012
    • Virtual Scrapboards Pinning Your Favourite Things Pinterest is third most popular social network (17.8M users Feb 2012) 50% of Pinterest users are parents - bizjournals.comFriday, July 27, 2012
    • Virtual Scrapboards Pinning Your Favourite Things Pinterest is third most popular social network (17.8M users Feb 2012) 50% of Pinterest users are parents - bizjournals.comFriday, July 27, 2012
    • Virtual Scrapboards Pinning Your Favourite Things Pinterest is third most popular social network (17.8M users Feb 2012) 50% of Pinterest users are parents - bizjournals.comFriday, July 27, 2012
    • Pinterest Pinterest for “Pinternal” CommunicationsFriday, July 27, 2012
    • Facial Recognition SceneTap Facial recognition reveals real-time people traffic.Friday, July 27, 2012
    • Facial Recognition SceneTap Facial recognition reveals real-time people traffic.Friday, July 27, 2012
    • Smart(er) Networking CardMunch & Yammer Text "Regular users at LG estimate Yammer saves them approximately three hours per week by getting quicker answers, developing solutions faster, and more effectively connecting with colleagues." Laurence Smith, VP of Global Learning and Development, LG ElectronicsFriday, July 27, 2012
    • Crowdfunding 99% Invisible - changing public radio funding $2.8B will be raised using crowdfunding in 2012 - MassolutionFriday, July 27, 2012
    • Crowdfunding 99% Invisible - changing public radio funding $2.8B will be raised using crowdfunding in 2012 - MassolutionFriday, July 27, 2012
    • Smart Appliances Samsung Touch Window The social experience will be in everything we touch.Friday, July 27, 2012
    • Smart Appliances Samsung Touch Window The social experience will be in everything we touch.Friday, July 27, 2012
    • SAY HELLO TO THE NEXT GEN OF ENTREPRENEURS...CAN WE KEEP UP?Friday, July 27, 2012
    • SAY HELLO TO THE NEXT GEN OF ENTREPRENEURS...CAN WE KEEP UP?Friday, July 27, 2012
    • SAY HELLO TO THE NEXT GEN OF ENTREPRENEURS...CAN WE KEEP UP?Friday, July 27, 2012
    • QUESTIONS? amber@mgimedia.ca twitter.com/ambermac MY BOOK: Power Friending (Amazon.ca) powerfriending.comFriday, July 27, 2012