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HHRPA

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  • 1. Social Media & the Hospitality Industry 7 Steps to Success #HHRPA12
  • 2. Circa - 1970sPET - 1970sWidth 16 1/2”Weight 44 Pounds Original computer, the PET, had 8K internal memory.
  • 3. Circa - 1970sAmber Dawn MacArthurBorn: Charlottetown, PEI Wikipedia lists my birthday year as 1976 (not quite right!).
  • 4. Circa - 1970sAmber Dawn MacArthurBorn: Charlottetown, PEI Wikipedia lists my birthday year as 1976 (not quite right!).
  • 5. The Past - Circa 1986First “Brick” sold for $3995, that’s equal to $19,300 today
  • 6. Circa 1981Dunstaffnage Elementary School “We have been broke, but we’ve never been poor.”
  • 7. Circa 1981Dunstaffnage Elementary School “We have been broke, but we’ve never been poor.”
  • 8. Circa 1981Dunstaffnage Elementary School “We have been broke, but we’ve never been poor.”
  • 9. Circa 1990’s In 1997, sixdegrees.com launches one of first social networks.
  • 10. Circa 1990’s In 1997, sixdegrees.com launches one of first social networks.
  • 11. Today - 2012 The NEW iPad Weight 1.3 pounds69% use in bedroom42% use in kitchen20% (of men) use inbathroom 40% college students would take lower-paying job with unlimited access to social media vs. higher-paying job with limited access - 2011 -Cisco Connected World Technology Report
  • 12. 7 Stepsto Success
  • 13. 1. Promote your ‘Company Culture’ Blendtec sales increased 500% in first six months of campaign.
  • 14. 1. Promote your ‘Company Culture’ Blendtec sales increased 500% in first six months of campaign.
  • 15. Promote your ‘Company Culture’VaynerMedia has a “Wear awesome shoes to work policy”
  • 16. Promote your ‘Company Culture’ Your employe es are your nds heart and soul, inspire bra ople to “want ” to build a pe relationsh ip with youVaynerMedia has a “Wear awesome shoes to work policy”
  • 17. 2. Craft a social media policy http://policytool.net/Only 40% of companies have a formal SM policy - Jumpstart
  • 18. 3. Use dashboards wisely#gettingslizzard turned into a Twitter fundraiser
  • 19. 3. Use dashboards wisely#gettingslizzard turned into a Twitter fundraiser
  • 20. 3. Use dashboards wisely#gettingslizzard turned into a Twitter fundraiser
  • 21. 3. Use dashboards wisely#gettingslizzard turned into a Twitter fundraiser
  • 22. 3. Use dashboards wisely#gettingslizzard turned into a Twitter fundraiser
  • 23. 3. Use dashboards wisely#gettingslizzard turned into a Twitter fundraiser
  • 24. 4. Monitor your brandBBC reports UBG cost airline $180M in lost revenue.
  • 25. 4. Monitor your brandBBC reports UBG cost airline $180M in lost revenue.
  • 26. 5. Choose the Right Tools
  • 27. Tools: SOCIAL NETWORKING LinkedIn 1. Complete profile 2. Add banner image (if company) 3. Post industry news1 in 20 of all LinkedIn profiles are held by recruiters -LinkedIn Press Center
  • 28. Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics48% job seekers did job hunting on Facebook in past year - HireRabbit
  • 29. Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics48% job seekers did job hunting on Facebook in past year - HireRabbit
  • 30. Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics 1. Fill blank box48% job seekers did job hunting on Facebook in past year - HireRabbit
  • 31. Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics 1. Fill blank box 2. Use photos/videos48% job seekers did job hunting on Facebook in past year - HireRabbit
  • 32. Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics 1. Fill blank box 2. Use photos/videos 3. Make a calendar48% job seekers did job hunting on Facebook in past year - HireRabbit
  • 33. Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook TacticsZappos gets 1,000 applicants for every open position (blog.yoh.com)
  • 34. Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook TacticsAdd a Job Placement tab onyour pageSet up a Facebook Groupso lely for job hunters. Zappos gets 1,000 applicants for every open position (blog.yoh.com)
  • 35. Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook TacticsAdd a Job Placement tab onyour pageSet up a Facebook Groupso lely for job hunters. Zappos gets 1,000 applicants for every open position (blog.yoh.com)
  • 36. Tools: SOCIAL NETWORKING Twitter• Check out resumes by looking up online behaviour• Engage with potential employees• Share links to jobs (be aware of tools like TwitJobSearch)• You can participate in industry specific Twitter chats #HRTECHCHAT (WEEKLY) WEDNESDAY 4-5 PM ET
  • 37. Tools: SOCIAL NETWORKING Twitter
  • 38. Tools: SOCIAL NETWORKING Twitter ■ #HR ■ #Tchat ■ #leadership Top 10 ■ ■ #FF #HFchat Hashtags ■ #dthr ■ #Diversity for HR ■ #SHRM blogging4jobs.com ■ #socialmedia ■ #jobs
  • 39. 6. Have FunBuild your social loyalty from the inside out.
  • 40. 6. Have FunBuild your social loyalty from the inside out.
  • 41. 6. Have FunBuild your social loyalty from the inside out.
  • 42. 7. Watch Trends
  • 43. Gamification The Email GameSocial gaming revenue to reach $6.2B in 2012 - VatorNews
  • 44. Gamification The Email GameSocial gaming revenue to reach $6.2B in 2012 - VatorNews
  • 45. Virtual Scrapboards Pinning Your Favourite ThingsPinterest is third most popular social network (17.8M users Feb 2012) 50% of Pinterest users are parents - bizjournals.com
  • 46. Virtual Scrapboards Pinning Your Favourite ThingsPinterest is third most popular social network (17.8M users Feb 2012) 50% of Pinterest users are parents - bizjournals.com
  • 47. Virtual Scrapboards Pinning Your Favourite ThingsPinterest is third most popular social network (17.8M users Feb 2012) 50% of Pinterest users are parents - bizjournals.com
  • 48. PinterestPinterest for “Pinternal” Communications
  • 49. PinterestPinterest Users Posting Resumes
  • 50. PinterestPinterest Users Posting Resumes
  • 51. Smart Appliances Samsung Touch WindowThe social experience will be in everything we touch.
  • 52. Smart Appliances Samsung Touch WindowThe social experience will be in everything we touch.
  • 53. Facial Recognition SceneTapFacial recognition reveals real-time people traffic.
  • 54. Facial Recognition SceneTapFacial recognition reveals real-time people traffic.
  • 55. Going Mobile Text CV Builders Job Listings(Resume App) (Monster) Recruiter Apps (Barclays Interview Skills) More than 50% workers already use own mobile devices for work -Forrester Research
  • 56. Smart(er) Networking CardMunch & MooCards (NFC) Text MOO CARDSA NFC by MOO Business Cards that link to your digital world
  • 57. SAY HELLO TO THE NEXT GEN OFENTREPRENEURS...CAN WE KEEP UP?
  • 58. SAY HELLO TO THE NEXT GEN OFENTREPRENEURS...CAN WE KEEP UP?
  • 59. SAY HELLO TO THE NEXT GEN OFENTREPRENEURS...CAN WE KEEP UP?
  • 60. QUESTIONS? amber@konnektnow.com twitter.com/ambermacMY BOOK: Power Friending (Amazon.ca) powerfriending.com For this presentation, visit konnektnow.com/hospitality

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