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2013 04 - sipa nexus energy homes

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  • 1. Marketing ZEH. . . the Story of Nexus EnergyHomesSIPA ConferenceWednesday, April 3, 2013
  • 2. NEXUS EnergyHomes• Industry• The Nexus• Secret Sauce• Products & Technologies• Selling Value• Marketing• Performance2
  • 3. 3Residential Construction Industry
  • 4. 4
  • 5. 5
  • 6. Residential Construction6Courtesy of Sam Rashkin, Chief Architect DOE
  • 7. Nexus EnergyHomes• Goal– Revolutionize homebuilding• Mission– Promote greener earth– Conserve resources– Save energy & money7
  • 8. Secret Sauce 8
  • 9. Design9
  • 10. Indoor/Outdoor Living10
  • 11. Story of North Pointe• First Nexus Community• Frederick, MD• Affordable Housing• High PerformanceHomes– Latest products &technologies
  • 12. Super Insulated Building Enclosure• Benefits:– Comfort– Quiet• Technology:– SIPs– Spray foam– Spray sealant12
  • 13. 18
  • 14. 20
  • 15. Ultra-efficient Heating & Cooling• Benefits:– Save energy– Optimize comfort• Technology:– Geothermal heat pump22
  • 16. Continuous Ventilation• Benefits:– Even temperatures– Fresh air– Enhanced IAQ• Technology:– Energy recoveryventilation (ERV)23
  • 17. Superior IAQ• Benefits:– Clean indoor air– Healthy– Reduced allergens• Technology:– ERV system– HEPA filtration– Nexus CleanAir systems– Whole-house central vacuum24
  • 18. Nexus CleanAir• Powered by Nautic Air– MERV 14 filtration– UV TiO2 purification• Cleans down to 0.0001Microns• Clean Room Quality25
  • 19. Optimized Water Heating26• Benefits:– Save energy• Technology:– Desuperheater– Gas water heater
  • 20. ENERGY STAR Lights & Appliances• Benefits:– Reduces utility bill• Technology:– Enhanced quality, anddurability, andperformance27
  • 21. PV Power Generation• Benefits:– Near net-zero• Technology:– PV generateselectricity from thesun– Made in the U.S.28
  • 22. NexusVision Smart Systems• Latest technology• Whispering House– Security– Lights– Thermostat– PV Production– Energy Consumption29http://www.alarm.com/
  • 23. 30http://enphase.com/products/enlighten/
  • 24. 31http://www.eragy.com/consumer-energy-monitoring.htmlNexusVision: Energy Used
  • 25. Nexus Interiors32
  • 26. 33
  • 27. 34
  • 28. 35“Bet on the Sun”http://www.nexusenergyhomes.com/news/video-gallery
  • 29. Selecting Products & Technologies• Nexus EnergyHomes– Performance: Standard– Options: Personalize• Affordability– First Cost– Installation– Durability36
  • 30. Selection• Superior Product?– Energy efficient– Green– Value• Whole House?– Integration– Installation37
  • 31. Continuous R&D• What’s next• What’s trending• Solutions• The Next Big Thing38Courtesy of Zagg Blog, www.zagg.com
  • 32. Example: Selecting SIPs• Superior Product– Energy efficient– Consistent product– Easily upgraded• Whole House– Ease of Installation39
  • 33. Selecting SIPs• Additional Benefits– Disaster resistance– Durability– Quiet40
  • 34. Selecting SIPs• Types– Typical Nexus: EPS– Polyurethane– Neopor– XPS• Construction– Stacked41
  • 35. Not Selecting SIPs Roof• SIPs Roof– Rooflines too complex• SIPs Attic Insulation– Structural lid– Hanging42
  • 36. Nexus Sales Process• Nexus Select– www.nexusenergyhomes.com– Community– Model– Floor plan– Options43
  • 37. Nexus SelectDiscover your home @:www.nexusenergyhomes.com44
  • 38. Real-Time Options & Pricing45
  • 39. Selling Value: Benefits• Value is benefits . . .– Healthy Homes– Sustainable Lifestyle– Enhanced Comfort– Save Energy &Money.46
  • 40. Selling Value• Green goddess• Lower carbon footprint• Lower energy use• Costs– Utility bills– Incentives47
  • 41. 48
  • 42. Marketing49
  • 43. Nexus News50
  • 44. Nexus Videos51
  • 45. Awards & Honors52
  • 46. NEXUS Certifications & Affiliations53
  • 47. Nexus Performance• Green• Energy• Sales54
  • 48. Green Certification55• National Green BuildingStandard (ICC 700-2008)– Bronze– Silver– Gold– Emerald• Nexus Certification– 100% certified– Most Emerald CertifiedHomes in U.S.
  • 49. ZEH Design56Near nZEH(Builder-Installed Electric nZEH )Production Accounts for All Builder-Installed End-UsesAll Electric nZEHProduction Accounts for All ElectricTotal House nZEHProduction Accounts for All Electric +Excess to Account for Other FuelsNet Producing HouseProduce > Consume
  • 50. Energy Certification: HERS57Existing HomesNew HomesNEXUS Homes25 Average
  • 51. ZEH Performance• Occupancy Use Varies– nZEH: Producing 109% of consumption– near ZEH: 57%– Varies widely based on occupant• Culture of Energy Efficiency– Utility Bill Parties58nZEH
  • 52. Sales Performance59Frederick, MD Area TownhomesNexus North Pointe Townhomes
  • 53. Sales Performance• Frederick, MD AreaTownhomes– 56 contract/sold– 78 days on the market• Nexus North PointeTownhomes– 21 contract/sold– 31 days on the market60
  • 54. Sales Timeline• Before 2012 . . .– Nexus EnergyHomes began• 2012– Closed 14 Homes• 2013– Planning for 50+61
  • 55. 62Thank you!. . . Questions?
  • 56. Amber WoodDirector Research, Development, & Innovationp: 410.604.2870c: 301.520.5864amber.wood@nexusenergyhomes.comwww.nexusenergyhomes.com63