Marketing ZEH. . . the Story of Nexus EnergyHomesSIPA ConferenceWednesday, April 3, 2013
NEXUS EnergyHomes• Industry• The Nexus• Secret Sauce• Products & Technologies• Selling Value• Marketing• Performance2
3Residential Construction Industry
4
5
Residential Construction6Courtesy of Sam Rashkin, Chief Architect DOE
Nexus EnergyHomes• Goal– Revolutionize homebuilding• Mission– Promote greener earth– Conserve resources– Save energy & mon...
Secret Sauce 8
Design9
Indoor/Outdoor Living10
Story of North Pointe• First Nexus Community• Frederick, MD• Affordable Housing• High PerformanceHomes– Latest products &t...
Super Insulated Building Enclosure• Benefits:– Comfort– Quiet• Technology:– SIPs– Spray foam– Spray sealant12
18
20
Ultra-efficient Heating & Cooling• Benefits:– Save energy– Optimize comfort• Technology:– Geothermal heat pump22
Continuous Ventilation• Benefits:– Even temperatures– Fresh air– Enhanced IAQ• Technology:– Energy recoveryventilation (ER...
Superior IAQ• Benefits:– Clean indoor air– Healthy– Reduced allergens• Technology:– ERV system– HEPA filtration– Nexus Cle...
Nexus CleanAir• Powered by Nautic Air– MERV 14 filtration– UV TiO2 purification• Cleans down to 0.0001Microns• Clean Room ...
Optimized Water Heating26• Benefits:– Save energy• Technology:– Desuperheater– Gas water heater
ENERGY STAR Lights & Appliances• Benefits:– Reduces utility bill• Technology:– Enhanced quality, anddurability, andperform...
PV Power Generation• Benefits:– Near net-zero• Technology:– PV generateselectricity from thesun– Made in the U.S.28
NexusVision Smart Systems• Latest technology• Whispering House– Security– Lights– Thermostat– PV Production– Energy Consum...
30http://enphase.com/products/enlighten/
31http://www.eragy.com/consumer-energy-monitoring.htmlNexusVision: Energy Used
Nexus Interiors32
33
34
35“Bet on the Sun”http://www.nexusenergyhomes.com/news/video-gallery
Selecting Products & Technologies• Nexus EnergyHomes– Performance: Standard– Options: Personalize• Affordability– First Co...
Selection• Superior Product?– Energy efficient– Green– Value• Whole House?– Integration– Installation37
Continuous R&D• What’s next• What’s trending• Solutions• The Next Big Thing38Courtesy of Zagg Blog, www.zagg.com
Example: Selecting SIPs• Superior Product– Energy efficient– Consistent product– Easily upgraded• Whole House– Ease of Ins...
Selecting SIPs• Additional Benefits– Disaster resistance– Durability– Quiet40
Selecting SIPs• Types– Typical Nexus: EPS– Polyurethane– Neopor– XPS• Construction– Stacked41
Not Selecting SIPs Roof• SIPs Roof– Rooflines too complex• SIPs Attic Insulation– Structural lid– Hanging42
Nexus Sales Process• Nexus Select– www.nexusenergyhomes.com– Community– Model– Floor plan– Options43
Nexus SelectDiscover your home @:www.nexusenergyhomes.com44
Real-Time Options & Pricing45
Selling Value: Benefits• Value is benefits . . .– Healthy Homes– Sustainable Lifestyle– Enhanced Comfort– Save Energy &Mon...
Selling Value• Green goddess• Lower carbon footprint• Lower energy use• Costs– Utility bills– Incentives47
48
Marketing49
Nexus News50
Nexus Videos51
Awards & Honors52
NEXUS Certifications & Affiliations53
Nexus Performance• Green• Energy• Sales54
Green Certification55• National Green BuildingStandard (ICC 700-2008)– Bronze– Silver– Gold– Emerald• Nexus Certification–...
ZEH Design56Near nZEH(Builder-Installed Electric nZEH )Production Accounts for All Builder-Installed End-UsesAll Electric ...
Energy Certification: HERS57Existing HomesNew HomesNEXUS Homes25 Average
ZEH Performance• Occupancy Use Varies– nZEH: Producing 109% of consumption– near ZEH: 57%– Varies widely based on occupant...
Sales Performance59Frederick, MD Area TownhomesNexus North Pointe Townhomes
Sales Performance• Frederick, MD AreaTownhomes– 56 contract/sold– 78 days on the market• Nexus North PointeTownhomes– 21 c...
Sales Timeline• Before 2012 . . .– Nexus EnergyHomes began• 2012– Closed 14 Homes• 2013– Planning for 50+61
62Thank you!. . . Questions?
Amber WoodDirector Research, Development, & Innovationp: 410.604.2870c: 301.520.5864amber.wood@nexusenergyhomes.comwww.nex...
2013 04 - sipa nexus energy homes
2013 04 - sipa nexus energy homes
2013 04 - sipa nexus energy homes
2013 04 - sipa nexus energy homes
2013 04 - sipa nexus energy homes
2013 04 - sipa nexus energy homes
2013 04 - sipa nexus energy homes
Upcoming SlideShare
Loading in...5
×

2013 04 - sipa nexus energy homes

193

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
193
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2013 04 - sipa nexus energy homes

  1. 1. Marketing ZEH. . . the Story of Nexus EnergyHomesSIPA ConferenceWednesday, April 3, 2013
  2. 2. NEXUS EnergyHomes• Industry• The Nexus• Secret Sauce• Products & Technologies• Selling Value• Marketing• Performance2
  3. 3. 3Residential Construction Industry
  4. 4. 4
  5. 5. 5
  6. 6. Residential Construction6Courtesy of Sam Rashkin, Chief Architect DOE
  7. 7. Nexus EnergyHomes• Goal– Revolutionize homebuilding• Mission– Promote greener earth– Conserve resources– Save energy & money7
  8. 8. Secret Sauce 8
  9. 9. Design9
  10. 10. Indoor/Outdoor Living10
  11. 11. Story of North Pointe• First Nexus Community• Frederick, MD• Affordable Housing• High PerformanceHomes– Latest products &technologies
  12. 12. Super Insulated Building Enclosure• Benefits:– Comfort– Quiet• Technology:– SIPs– Spray foam– Spray sealant12
  13. 13. 18
  14. 14. 20
  15. 15. Ultra-efficient Heating & Cooling• Benefits:– Save energy– Optimize comfort• Technology:– Geothermal heat pump22
  16. 16. Continuous Ventilation• Benefits:– Even temperatures– Fresh air– Enhanced IAQ• Technology:– Energy recoveryventilation (ERV)23
  17. 17. Superior IAQ• Benefits:– Clean indoor air– Healthy– Reduced allergens• Technology:– ERV system– HEPA filtration– Nexus CleanAir systems– Whole-house central vacuum24
  18. 18. Nexus CleanAir• Powered by Nautic Air– MERV 14 filtration– UV TiO2 purification• Cleans down to 0.0001Microns• Clean Room Quality25
  19. 19. Optimized Water Heating26• Benefits:– Save energy• Technology:– Desuperheater– Gas water heater
  20. 20. ENERGY STAR Lights & Appliances• Benefits:– Reduces utility bill• Technology:– Enhanced quality, anddurability, andperformance27
  21. 21. PV Power Generation• Benefits:– Near net-zero• Technology:– PV generateselectricity from thesun– Made in the U.S.28
  22. 22. NexusVision Smart Systems• Latest technology• Whispering House– Security– Lights– Thermostat– PV Production– Energy Consumption29http://www.alarm.com/
  23. 23. 30http://enphase.com/products/enlighten/
  24. 24. 31http://www.eragy.com/consumer-energy-monitoring.htmlNexusVision: Energy Used
  25. 25. Nexus Interiors32
  26. 26. 33
  27. 27. 34
  28. 28. 35“Bet on the Sun”http://www.nexusenergyhomes.com/news/video-gallery
  29. 29. Selecting Products & Technologies• Nexus EnergyHomes– Performance: Standard– Options: Personalize• Affordability– First Cost– Installation– Durability36
  30. 30. Selection• Superior Product?– Energy efficient– Green– Value• Whole House?– Integration– Installation37
  31. 31. Continuous R&D• What’s next• What’s trending• Solutions• The Next Big Thing38Courtesy of Zagg Blog, www.zagg.com
  32. 32. Example: Selecting SIPs• Superior Product– Energy efficient– Consistent product– Easily upgraded• Whole House– Ease of Installation39
  33. 33. Selecting SIPs• Additional Benefits– Disaster resistance– Durability– Quiet40
  34. 34. Selecting SIPs• Types– Typical Nexus: EPS– Polyurethane– Neopor– XPS• Construction– Stacked41
  35. 35. Not Selecting SIPs Roof• SIPs Roof– Rooflines too complex• SIPs Attic Insulation– Structural lid– Hanging42
  36. 36. Nexus Sales Process• Nexus Select– www.nexusenergyhomes.com– Community– Model– Floor plan– Options43
  37. 37. Nexus SelectDiscover your home @:www.nexusenergyhomes.com44
  38. 38. Real-Time Options & Pricing45
  39. 39. Selling Value: Benefits• Value is benefits . . .– Healthy Homes– Sustainable Lifestyle– Enhanced Comfort– Save Energy &Money.46
  40. 40. Selling Value• Green goddess• Lower carbon footprint• Lower energy use• Costs– Utility bills– Incentives47
  41. 41. 48
  42. 42. Marketing49
  43. 43. Nexus News50
  44. 44. Nexus Videos51
  45. 45. Awards & Honors52
  46. 46. NEXUS Certifications & Affiliations53
  47. 47. Nexus Performance• Green• Energy• Sales54
  48. 48. Green Certification55• National Green BuildingStandard (ICC 700-2008)– Bronze– Silver– Gold– Emerald• Nexus Certification– 100% certified– Most Emerald CertifiedHomes in U.S.
  49. 49. ZEH Design56Near nZEH(Builder-Installed Electric nZEH )Production Accounts for All Builder-Installed End-UsesAll Electric nZEHProduction Accounts for All ElectricTotal House nZEHProduction Accounts for All Electric +Excess to Account for Other FuelsNet Producing HouseProduce > Consume
  50. 50. Energy Certification: HERS57Existing HomesNew HomesNEXUS Homes25 Average
  51. 51. ZEH Performance• Occupancy Use Varies– nZEH: Producing 109% of consumption– near ZEH: 57%– Varies widely based on occupant• Culture of Energy Efficiency– Utility Bill Parties58nZEH
  52. 52. Sales Performance59Frederick, MD Area TownhomesNexus North Pointe Townhomes
  53. 53. Sales Performance• Frederick, MD AreaTownhomes– 56 contract/sold– 78 days on the market• Nexus North PointeTownhomes– 21 contract/sold– 31 days on the market60
  54. 54. Sales Timeline• Before 2012 . . .– Nexus EnergyHomes began• 2012– Closed 14 Homes• 2013– Planning for 50+61
  55. 55. 62Thank you!. . . Questions?
  56. 56. Amber WoodDirector Research, Development, & Innovationp: 410.604.2870c: 301.520.5864amber.wood@nexusenergyhomes.comwww.nexusenergyhomes.com63
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×