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Nuevas Tecnologías para generación de Resúmenes de Cuenta interactivos y Administración de contenido web
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Carlos Nascimbene

Carlos Nascimbene
Sr. Solutions Consultant South SLAM de Adobe.
Desayuno de Trabajo realizado en AMBA el 22 de mayo de 2012.

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Nuevas Tecnologías para generación de Resúmenes de Cuenta interactivos y Administración de contenido web Presentation Transcript

  • 1. Driving Success with Financial Services Companies Carlos Nascimbene | Sr. Solutions Consultant South Slam – Adobe Systems© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 2. Changing the world through digital experiences© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
  • 3. Adobe Strategy DIGITAL MARKETING Rock solid WCM + Digital Business Analytics and Optimization + Dynamic Assets Platform OMNITURE CQ S7 DIGITAL MEDIA Best Creative Tools on the Cloud and the Desktop© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 4. Agenda: Adobe Value Proposition § Digital Trends Shaping the Financial Services Industry § Adobe’s Impact on Digital Marketing in Financial Services § Illustration § Industry Leadership § Client Successes© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
  • 5. Trends that are shaping the financialservices industry© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5
  • 6. Trend #1: Personalized Engagement MICHAEL JONES© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
  • 7. Trend #2: Multichannel Execution Research Call Customer Service Join Facebook savings products online community for bank Search online for interest rates Receive promo for credit card Deposit a check using mobile See TV ad for product View video for Bank product Withdraw cash at the ATM Open an account at the branch Open an account online, pay bills© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 8. Trend #3: Mobile Servicing • Mobile Banking users will increase to 87M In North America and 115M users in Europe in 2015 • Mobile Banking Growth is highest in Asia-Pacific (700 M) Asia-© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
  • 9. Trend #4: Social Media as an Amplifier© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9
  • 10. Trend #4: Social Media as an Amplifier Social Media Monitoring Is what’s being said favorable or unfavorable? Track conversations taking place Track effectiveness of business efforts on social networks like Facebook Pages and YouTube Channels Social Media Measurement© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
  • 11. These trends are making it complex for business© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11
  • 12. Revolutionizing Creative & Marketing© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
  • 13. ADOBE DIGITAL MARKETING SUITE OPTIMIZATION PERSONALIZED MEDIA ENGAGEMENT MULTI-CHANNEL MONETIZATION CAMPAIGN EXECUTION ANALYTICS & REPORTING PLATFORM CONTENT DATA© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 14. Analytics & Reporting – ‘Learn About Your Banking Customers’ “How do I understand the performance of my business across digital channels?” Digital Channels mysite.com What were the results?© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14
  • 15. Personalized Engagement -‘Deliver the Bank of Me’“How do I deliver dynamic, personal experiences across digital channels?” Dynamic Delivery .com Did it work? $$$© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
  • 16. Multi-Channel Campaign Execution - ‘Optimize Banking Experience’“How do I spend and optimize experience and campaigns across channels?” Where/How do I spend lots of $? Dynamic Delivery What is my return on ad spend?© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16
  • 17. An Illustration of Adobe’s Digital Marketing Suite in Financial ServicesIllustration© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
  • 18. Adobe Is The Industry Leader In Digital Marketing Technology Forrester Wave TM ReportsStrong 3 Wave Reports Adobe ü Online Testing Only Leader across ü Web Content Management all digital marketing components ü Web AnalyticsWeak Weak StrongSource: Forrester Wave Web Analytics Q411; Web Content Management For Online Customer Experience, Q311; Online Testing, Q310. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 18
  • 19. Our Differentiators § The most complete integrated digital marketing suite § Personalized measurable experiences on every device and every channel § Dynamic delivery resulting in faster time to market and reduced campaign cycle time § You own your data© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19
  • 20. Que es Adobe Digital Marketing Suite?© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 21. Adobe Digital Marketing Suite OMNITURE CQ SCENE 7 + + Digital Business Optimization Web Content Dynamic Marketing Management Assets Management© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21
  • 22. Adobe Digital Marketing Suite: CQ 5© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 23. POWER TO BUSSINES USERS! Managing multiple websites and content globally Supporting and managing social networks and community interaction Managing multiple digital channels Creating, testing and optimizing and measuring the success of personalized campaigns and offers Current process to create and edit websites is too rigid and time consuming !© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 23
  • 24. EASY AUTHORING: JUST SURF AND EDIT !© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24
  • 25. GO MOBILE !© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25
  • 26. OMNITURE INTEGRATION + CLIENT CONTEXT AT YOUR FINGERTIPS© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 26
  • 27. Enhancing the Client Context© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 28. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 29. Supporting Global Brand Leaders© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 30. Adobe Digital Marketing Suite: OMNITURE© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 31. Digital Marketing Optimization DIGITAL MARKETING OPTIMIZATION Setting the standard for how digital advertising and marketing is measured, executed and optimized© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 31
  • 32. Adobe Digital Marketing Suite SOLUTIONS Media & Financial Travel & Retail Entertainment B2B High Services Hospitality Tech Audience Optimization Conversion Advertising Content Optimization Optimization Optimization Optimization Demdex SearchCenter + Test&Target Scene Recommendations Search & Promote Publis 7 h Analytics Online Multichannel SiteCatalyst Discover SocialAnalytics Survey Insight Platform Online Data Content Services Enterprise Genesis DigitalPuls Insight DataWarehouse e© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 32
  • 33. SiteCatalyst© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 34. SOCIAL COMMUNITIES Events, Forums, Blogs, Comments, Ratings, Wikis, Twitter, Facebook, etc.. According to “The Social Media Benchmarking Composite Report,” a study conducted by the Center for Client Retention/ENTREVISTA (2010), 60% of consumers engage in social media sites. In addition, 55% of consumers felt positively when companies responded to a social media posting, with only 5% reacting negatively and 40% remaining neutral. CQ 5 SOCO it leverages the user profile model from the OpenSocial standard adopted by Google and • Tweet directly to Twitter from other industry partners. CQ5 • Manage a Facebook page directly in CQ5 with real-time updating© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 34
  • 35. Adobe Social Analytics© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 36. Adobe Social Analytics© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 37. Adobe Enterprise Solutions by Industry CPG & MEDIA & FINANCIAL B2B HIGH PUBLIC RETAIL ENTERTAINMENT SERVICES TECH SECTORUser Experience Return Visitor New Account Lead Gen Agency Revenue Optimization Optimization Openings Optimization Optimization Digital Anti-Waste, Content Retention & Internal Search Commerce Fraud, Effectiveness Share of Wallet Optimization Optimization and Abuse Geo-Based Video Internal Search Multi-Channel Threat Analysis Targeting Measurement Optimization Campaign Mgmt & Identification Mobile Analytics and Optimization Social Media Measurement and Campaign Optimization Web Experience Management, Customer Communications ..© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 37
  • 38. World’s Leading Companies Choose Adobe Enterprise Solutions CPG & MEDIA & FINANCIAL B2B HIGH PUBLIC RETAIL ENTERTAINMENT SERVICES TECH SECTOR© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 38
  • 39. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 40. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.