Zero Dollar Marketing - TIE

CLICKDOCUMENTS $0 Marketing Executing on an effective marketing strategy when you have no money or resources Ambal Balakrishnan 1

Marketing is too important tobe left to the marketingdepartment. ? 2

Marketing is too important tobe left to the marketingdepartment. 3

Marketing is too important tobe left to the marketingdepartment. 4

OLD BUYING JOURNEY Awareness Consideration Preference Purchase

A NEW BUYING JOURNEY Education Evaluation Purchase Loyalty(+) Hear about Receive HDTV. Experienced Discover it will how affordable friend’s enhance my Read product reviews and HDTVs have Purchase. HDTV— gaming customer reviews. become. altered my experience. viewing Try product at reality retail store. Track delivery. Conduct Read product Read New box more reviews customer installed. research to reviews of Review Learn about understand online product digital different vendors. specs. programming features. Receive and availability Identify Narrow technophile Can’t figure of HD relevant down magazine out what size channels. features & systems with new screen is Perhaps products and search Very gadgets right for me. satellite is for my online for Consider Choose heavy. coming out. What’s too better? needs. best taxes, vendor— Install big? Not sure prices. shipping, feel myself. Realize I how to See offer for warranty uncertain. have to Hear a lot of ensure I get and free satellite change cable the best servicing. Image opinions equipment at box or install picture Compare competitive doesn’t about point of sale— satellite. quality. look great. Plasma vs. product features and not sure what LCD. prices. to do.(-) = potential barriers for cable retention

$0 DOLLAR MARKETING IS NOTZERO COST MARKETING

"Well, the mind of an entrepreneur is the mind of madness. Everybody is telling you that you cant do it.― - Serial entrepreneur Andy Nulman 16

What is the most important thing? 20

What is the right fit? 22

# 1 THINK # 2 PURPOSE # 3 PLAN # 4 CUSTOMER # 5 COMMUNITY# 6 CONVERSATION # 7 CONTENT # 8 CONTINUITY # 9 MEASURE# 10 STEAK & SIZZLE

Assessment

PURPOSE Begin with the end in mind. - Stephen Covey #2 What is the Purpose of your Marketing? 28

PLAN A good plan is like a road map: it shows the final destination and usually the best way to get there. - H. Stanely Judd #3 What is your Marketing Plan? 29

Set specific goalsWrite them down

VISION STRATEGYUnleash thePower of <>Network as thePlatform EXECUTION Five-Phase Plan 31

SOCIAL MEDIA TACTICAL PLAN Daily Weekly MonthlyBlogSocial NetworksMicrobloggingCommenting/ForumsPresentation

CUSTOMER "The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer." Peter Drucker #4 Who is your Customer? 33

SEGMENT ―A market segment is a community with a shared worldview.‖ –Seth Godin How do you engage with different Market Segments? 34

COMMUNITY ―Respect those who come to you with open ears and foster a sense of community.‖ — P.T. Sudo #5 How do you build and interact with your Community? 36

CONVERSATION ―Conversation Marketing ensures that you know your audience, target them with an appropriate message, and then observe their response and adjust that message accordingly.‖ – Ian Lurie#6 How do you enable and engage in Conversations? 40

IN YOUR CONVERSATION

google.com/reader 45

igoogle.com 46

blogsearch.google.com 47

search.twitter.com 48

technorati.com 49

backtweets.com 50

google.com/alerts 51

CONTENT ―If your content is something that your customers are willing to share, youve unlocked the secret of engagement.‖ – Joe Pulizzi #7 What Content do you need to create and distribute? 57

START A BLOG 58

Differentiate 60

Blog as Hub? 61

Slideshare.net 62

Scribd.com or docstoc.com 63

CONTINUITY ―Finally, strategy must have continuity. It cant be constantly reinvented.‖ –Michael Porter #8 Do you have Continuity in your marketing? 64

MEASURE #9 65

STEAK & SIZZLE “Sell with Sizzle, Sustain with Steak.” - Erik J. Barzeski #10 Does your marketing have both Steak and Sizzle? 66

Spend time on social media wisely 67

Google remembers. Act wisely. 68

# 1 THINK # 2 PURPOSE # 3 PLAN # 4 CUSTOMER # 5 COMMUNITY# 6 CONVERSATION # 7 CONTENT # 8 CONTINUITY # 9 MEASURE# 10 STEAK & SIZZLE

guykawasaki.comRECOMMENDED BLOGS junta42.com Sethgodin.com chrisbrogan.com

GO FOR IT. GOOD LUCK. 77

THANK youwww.clickdocuments.com/connectthedocs@Ambal@ClickDocuments 78

Zero Dollar Marketing - TIE

by Ambal Balakrishnan on Jan 30, 2012

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