by Ambal Balakrishnan, President at ClickDocuments on Jan 19, 2010
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Traditional marketing isn’t going away. Far from it. ...
Traditional marketing isn’t going away. Far from it.
But it’s changing like never before at a faster pace than we’ve seen in the last 100 years. With the quickening pace of innovation and change
on the Web, consumers are now in control. They expect much more from companies, and are more fickle with their affinity. Companies that learn the new marketing lessons, and implement them well will be big winners going forward. Those that play by yesterday’s rules will lose.
So what are the new rules? How can you take advantage of new technology, evolving behaviors and hyper-connected consumers to benefit your business? What is the future of content marketing?
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