ClickInsights: Where to place white papers to reach prospects and customers

CLICK DOCUMENTS Tips on where to place white papers? Compiled By: Ambal Balakrishnan

STEPHANIE TILTON Go where your prospects are While customers may stumble across a paper posted to your corporate website, many prospects won't. Prospects conduct searches in Google and other search engines, find out what their peers are discussing on social media and industry-specific sites, and attend webinars and conferences to explore their issues. tentonmarketing.com Blog Savvy B2B Marketing | Twitter StephanieTilton

MIKE STELZNER Find 'not so obvious places' to promote your white papers Promote your white papers in “not so obvious” places. Why not include a title, short description and link to your white papers in your email signature? Create a custom background on Twitter with a thumbnail of the cover of your white paper. If your company has a blog, the sidebar is an excellent place to promote your white paper. writingwhitepapers.com Blog Writing White Papers | Twitter Mike_Stelzner

JONATHAN KANTOR Use your white paper as a new online ‘business card’ Blog WhitePaperPundit | Twitter Jonathan_Kantor Place hyperlinks to your white paper across a variety of both internal and external online locations: Internal Locations like Corporate Web Site - Home page, White Paper Library page, and Corporate Blog. External Locations like Social Media Sites, White Paper Aggregators and Industry News Sources. whitepapercompany.com

JIM LODICO It's not enough to "place" a white paper Blog WhitePapersolution | Twitter Jlcommunication It's not enough to "place" a white paper, a white paper needs to be actively promoted. This promotion can take any of a number of forms including social media, public relations, webinars and industry presentations. It helps if the white paper addresses industry trends, new procedures or other educational information as opposed to product information. whitepapersolution.com

Recommended Resources from Experts
Blogs
Michael Stelzner's WritingWhitePapers
Jonathan Kantor's TheWhitePaperPundit
Jim Lodico's WhitePaperSolution
Phil Dunn's QualityWriter
Bob Bly's CopyWriting
Savvy B2B Marketing blog posts about white papers
Books
Michael Stelzner's Writing White Papers: How to Capture Readers and Keep Them Engaged
Bob Bly'sThe White Paper Marketing Handbook

Recommended Resources from Experts
WhitePaperSource Online Forum
WhitePaperSource Newsletter
5 Steps to a White Paper that Pulls in the Perfect Prospect
White Paper FAQs
Who needs white papers anyway?
Tips on terrific titles for white papers
Tips on writing white papers as tips
How to use white papers to grow a healthy crop of leads
How to Write a White Paper – A White Paper on White Papers
Scribd for reference and distribution of white papers

CLICK DOCUMENTS THANK you www.clickdocuments.com/connectthedocs

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ClickInsights: Where to place white papers to reach prospects and customers

by Ambal Balakrishnan on Jul 30, 2009

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