CLICK DOCUMENTS Tips on how to use social media marketing for promoting white papers Compiled By: Ambal Balakrishnan

MIKE STELZNER Social media is not about promotion, it's about engagement Blog Writing White Papers | Twitter Mike_Stelzner Do NOT "promote" white papers with social media. Rather monitor discussions on topic-relevant subjects and then interject by saying, "Have you seen this white paper on...". Social media is not about promotion, it's about engagement. writingwhitepapers.com

JONATHAN KANTOR Modify information for short attention span of your audience Blog WhitePaperPundit | Twitter Jonathan_Kantor If you are going to participate in social media, understand that your audience has a limited amount of time, and more importantly, a limited amount of attention with each message that you may post. With attention at a premium, if you have too many landing pages, users will give up. Once you’ve lost them, it will be more difficult to get them back in your camp when you need them. whitepapercompany.com

JIM LODICO Go where your target audience is and join the discussion Blog WhitePapersolution | Twitter Jlcommunication Go where your target audience is and join the discussion. If there are bloggers in your industry, get to know them and offer the white paper as helpful information. Everyone wants to jump on the latest social media bandwagon but it's not the medium that matters, it's who's using the medium. Remember, you'll be much more successful if your white paper offers truly valuable information and not just glorified sales fluff. whitepapersolution.com

PHIL DUNN Social media communication is about connecting with specifically targeted audiences Social media channels feature explosive scaling factors that help you touch exponentially more people than you imagined. By enlisting the help of those in your circle who are passionate about the particular topic, you’ve effectively empowered and developed a “hub” person to push the campaign forward. Blog QualityWriter | Twitter PhilDunn qualitywriter.com

Recommended Resources from Experts Blogs Michael Stelzner's WritingWhitePapers Jonathan Kantor's TheWhitePaperPundit Jim Lodico's WhitePaperSolution Phil Dunn's QualityWriter Bob Bly's CopyWriting Books Michael Stelzner's Writing White Papers: How to Capture Readers and Keep Them Engaged Bob Bly'sThe White Paper Marketing Handbook Others WhitePaperSource Online Forum WhitePaperSource Newsletter How to Write a White Paper – A White Paper on White Papers Scribd for reference and distribution of white papers

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