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11 Great Content Marketing & Social Media Marketing Quotes for 2009
Part 4
Compiled By: Ambal Balakrishnan
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Jeremiah Owyang Twitter jowyang
The corporate website is an
unbelievable collection of
hyperbole, artificial branding, and
pro-corporate content. As a result,
trusted decisions are being made
on other locations on the internet.
web-strategist.com
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Joe Pulizzi Twitter juntajoe
Content marketing is more
difficult, takes more time, but has
a greater payoff in the long run. I
think people are starting to get it,
and social media is helping.
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junta42.com
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3

John Battelle Twitter JohnBattelle
Social media marketing is about
brands acting, well, social. Which
means they need to show up to
the party with a nice bottle of
wine, if that's what the party calls
for. They need to come ready to
have a dialog, and add value to
the event.
battellemedia.com
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4

John Gerzema Twitter johngerzema
Social media trends are coming
headlong into a positive collision with
consumer values. This represents an
opportunity for marketers with integrity
to connect with consumers based on
trust using empathy and giving their
customers something real they can
believe in.
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thebrandbubble.com
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5

John Jantsch Twitter DuctTape
Social Media is a tool, it’s not a
religion. My approach to new
media is this – explore,
participate, converse
authentically, but use as many
tools as you can to make it as
easy as possible to do so.
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ducttapemarketing.com
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6

John Moore Twitter WOMMAjohn
The more places where
conversations happen, the more
opportunities for word of mouth to
happen. And thus, it pays to be
social.
brandautopsy.com
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7

John Munsell Twitter bizzuka
If content is king, then
conversion is queen.
CLICK bizzuka.com
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8

Jon Rognerud Twitter jonrognerud
Social media expansion is
important because this provides
foundations for broader / faster
mindshare, along with supporting
your search engine marketing
objectives.
jonrognerud.com
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9

Josh Bernoff Twitter jbernoff
Basically, in a recession, the
consideration phase is more
important than awareness —
and that’s where advertising
flops and social applications
succeed.
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bernoff.com
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10

Lee Odden Twitter LeeOdden
I think it’s safe to say that
companies making investments in
better connecting with their
customers now, will have a
distinct advantage over those that
are resolved to ―wait and see‖
with this social web thing.
toprankblog.com
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Liz Strauss Twitter lizstrauss
Social Listening. Set aside your
world view. Hear other perspectives.
Challenge our assumptions.
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successful-blog.com
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THANK you
Blog: ClickDocuments – ConnectTheDocs, ClickIdeas
Twitter: @ClickDocuments, @Ambal
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