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  • 1. CLICK DOCUMENTS 11 Great Content Marketing & Social Media Marketing Quotes for 2009 Part 1 Compiled By: Ambal Balakrishnan 1
  • 2. Ardath Albee Twitter Ardath421 Social media can provide a conversational extension to a B2B company’s nurturing programs. Social media gives us the opportunity to humanize our communications and make our companies more approachable. CLICK marketinginteractions.com DOCUMENTS 2
  • 3. Adam Ostrow Twitter adamostrow As opposed to trying to attract millions of eyeballs and monetize them with ads, branded social networks are less about profitability and more about creating loyal and engaged customers that will ultimately create revenue in more conventional ways. mashable.com CLICK DOCUMENTS 3
  • 4. Amber Naslund Twitter AmberCadabra Social media is, ultimately, an endeavor that a business must take responsibility for on its own. It can't successfully be outsourced long term if the company is to truly and authentically steward its own brand. altitudebranding.com radian6.com CLICK DOCUMENTS 4
  • 5. Ann Handley Twitter MarketingProfs One of the tenets of social psychology research is the prevalence of reciprocity: that people try to repay, in kind, what another person has provided. CLICK marketingprofs.com DOCUMENTS 5
  • 6. Beth Harte Twitter Bethharte Social media is networking online vs. offline. It takes time whether it's online or offline…Do NOTHING without a plan. Otherwise you are spinning wheels, wasting time & resources. Social Media Return on Investment is doable. theharteofmarketing.com CLICK marketingprofs.com DOCUMENTS 6
  • 7. Ben Parr Twitter BenParr If a potential customer comes to your company’s website and sees an active blog with insightful posts on how your company’s product helps customers, reads detailed posts demonstrating your company’s knowledge, and comes across a few case studies, they’re going to be far more inclined to come to you for their needs. benparr.com CLICK mashable.com DOCUMENTS 7
  • 8. Bob Gilbreath Twitter Mktgwithmeaning Marketing with Meaning is less about "context" - or finding the best time to get in front of a consumer's eyeballs - and more about "content" - or creating something that people find valuable in itself. CLICK marketingwithmeaning.com DOCUMENTS 8
  • 9. Brian J Carroll Twitter BrianJCarroll Social media can be a bit like a bunch of people with megaphones blurting out their messages one-way. People will cover their ears (unsubscribe) and tune that out. Use social media to ‘listen’ to and learn more about your audience. CLICK startwithalead.com DOCUMENTS 9
  • 10. Brian Solis Twitter briansolis Social media ―is only going to become more pervasive and as such, become a critical factor in the success or failure of any organization. CLICK briansolis.com DOCUMENTS 10
  • 11. Bryan Weiner Twitter bwiener Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers. CLICK 360i.com DOCUMENTS 11
  • 12. Casey Hibbard Twitter casey_hibbard Now, so much of what we do happens online and we are less likely to see the customers face to face. It's a lot more global. It's more competitive. And people are more skeptical of marketing messages. storiesthatsellguide.com CLICK DOCUMENTS 12
  • 13. THANK you Blog: ClickDocuments – ConnectTheDocs, ClickIdeas Twitter: @ClickDocuments, @Ambal 13